Nathan Waterhouse, OI Engine, will talk about how to create a greater sense of belonging and ownership in today’s organisations, and how design can teach us some interesting lessons in how to create a more human-cantered organisation. Drawing on real life examples, Nathan will share how 'Design Thinking' is being used to scale up the participation and involvement of employees and customers to create better ideas, service, and change the culture. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

1. Scaling Ownership
Nathan Waterhouse
@_natw

3. SUPERBRANDS
TOP 20
BEST
SUPERMARKET
AWARD

5. Empathy
Integrative
thinking
Optimism
Experimentation
Collaboration

7. MERGERS FAIL
70%
Because it’s not done
on a cultural level

9. What does OI Engine do?
Enables your organisation
to innovate using the IDEO
design thinking methodology

10. How might we help associates and customers
transition in times of change?
Empathy

12. Integrative
thinking
Optimism
Experimentation
Collaboration
Empathy

13. Optimism

14. Optimism

15. PARTICIPATION
88%Optimism

16. +7%NPS IN 1st MO
Optimism

17. Collaboration

18. $1.75MREVENUE POTENTIAL IN 6 MOS
~25%COST REDUCTION
Collaboration

19. $1.75MREVENUE POTENTIAL IN 6 MOS
~25%COST REDUCTION
7

20. Five Tips
Empathy
Integrative
thinking
Optimism
Experimentation
Collaboration

21. 1. Empathy: Create an Empathy Map
SEEING
What is the customer
environment like?
GAINS
What obstacles
or challenges does
the customer have?
PAINS
What obstacles
or challenges does
the customer have?
THINKING & FEELING
What is important to the
customer? What are his hopes,
dreams and fears?
HEARING
What influences
the customer?

22. 2. Integrative Thinking: Learn from Analogies
HR: Relocation?
Time-critical
operations?

23. 3. Optimism: Try ‘Yes, And…’

24. 4. Experimentation: encourage low-cost prototypes

25. 5. Collaboration: Invite a customer to your next
brainstorm

27. How challenges workThanks
@_natw
nathan@ideo.com