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Catalyzing Change:
Tools and Strategies for Digital Transformation
Museums and the Web | April 8, 2015 | Chicago, IL
Tweet with us using hashtag #MWchange
Emily Lytle-Painter: @MuseumofEmily
Dana Mitroff Silvers: @dmitroff
Carolyn Royston: @caro_ft
Welcome
Emily Dana Carolyn
@MuseumofEmily @dmitroff @caro_ft
Let’s warm up!
Members of the United States Army 16th Infantry Regiment gathered around a campfire in 1916 during the Pancho Villa Expedition.
Public domain image from Wikipedia.
Context for today
How is digital making us change how our
organizations need to function?
Context for today
How is digital making us change how our
organizations need to function?
How to kickstart a digital transformation process
and introduce different mindsets for working and
collaborating?
What is digital transformation?
Changes and challenges associated with digital
technology, across all aspects of business.
How to make it happen?
Leadership
and Vision
Audiences
Staff
Operations
Why now?
Key drivers:
● Disruption
● Connected audiences
● Financial
Common Challenges
Lack of:
● Leadership
● Prioritization
● Resources
● Efficient processes
● Clarity around roles
● Expertise or skills
● Or simply, resistance to change!
Lose Audience
Appeal
Lose IncomeFall Behind
Missed
Opportunities
Leadership
Introduce new
digital
processes
Build digital
confidence
Digital
transformation
process
Transformative
projects
Digital Transformation
in Action
Design thinking framework
What is design thinking?
Human-centered process for problem-
solving and innovation
Image by the Stanford d.school
Engage Observe Immerse
Empathy interviews
Quick interviewing tips
● Avoid binary or leading questions
● Allow space for silence
● Follow the story and emotions
● Take notes
● Always ask WHY
Interview your partner + take notes
“What are the biggest challenges around digital in
your organization?”
“Tell me a story about a digital project that you felt went
extremely well.”
“Tell me a story about a digital project that you felt did
not go so well.”
5 minutes x 2
Leadership
Leadership through empathy
Empathy map
Image by the Stanford d.school
Empathy map
quotes & defining words
actions & behaviors
thoughts & beliefs
feelings & emotions
Demo
Your turn 5 minutes x 2
quotes & defining words
actions & behaviors feelings & emotions
thoughts & beliefs
Digital Confidence
Break (10 minutes)
© IWM Q 12260Q
Let’s plan a party!
Image by Conxa Rodà on flickr.
Brainstorming best practices
● Build on the ideas of others
● Go for wild ideas
● Capture everything
● Be visual
● Celebrate small successes
Team Brainstorms
How might we build digital
confidence in our organizations?
7 minutes
New Processes
Agile processes
User stories
Prioritization
Rapid development
Measurable
User story
As a high school history teacher,
I can quickly see which part of the site is for me,
so I don’t have to search for it.
Prioritization
Prototyping your ideas
Prototyping planning
What will you prototype?
How can you build it?
Who can help you make it happen?
5 minutes on your own
Leadership
Introduce new
digital
processes
Build digital
confidence
Digital
transformation
process
Transformative
projects
Recap
Make a plan
● Do an empathy interview of a colleague who drives
you crazy
● Find a buddy and a champion to build your
confidence
● Brainstorm solutions with a colleague
● Your ideas?
Debrief + discussion
I learned…
I wonder…
I’m going to…
Join us for a follow-up to this workshop!
Google Hangout
May 12, 2015 at 1:00 p.m. EST
http://tinyurl.com/MW2015Change
YOU CAN DO IT!
Keep in touch!
Emily Lytle-Painter
@MuseumofEmily
ELytlePainter@lacma.org
Dana Mitroff Silvers
@dmitroff
dana@designinginsights.com
Carolyn Royston
@caro_ft
croyston@blueyonder.co.uk
#MWchange
THANK YOU

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Catalyzing Change: Tools and Strategies for Digital Transformation