7. “If change is
happening on the
outside faster than
on the inside the
end is in sight.”
-Jack Welch
Up
8. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Transparency W Speed & Size
or
Sh k/L s
ift ife ife ce
L n
e
Marketing S ci Unbreakable
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Coworking CoIT
Virtual Innovation Robots Mobile
Business Imperative Rise Madness
Up
24. Partner Interviews:
Do you believe in this vision of future
technology?
If so, why? If not, why not?
What impacts do you think it might
have on organisations or on society in
the future?
Up
25. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Transparency W Speed & Size
or
Sh k/L s
ift ife ife ce
L n
e
Marketing S ci Unbreakable
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Coworking CoIT
Virtual Innovation Robots Mobile
Business Imperative Rise Madness
Up
32. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Un-Bell Curve W Speed & Size
or
Sh k/L s
ift ife ife ce
L n
e
Marketing S ci Unbreakable
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Coworking CoIT
Virtual Innovation Robots Mobile
Business Imperative Rise Madness
Up
38. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Transparency W Speed & Size
or
Sh k/L s
ift ife ife ce
L n
e
Marketing S ci Unbreakable
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Coworking CoIT
Virtual Innovation Robots Mobile
Business Imperative Rise Madness
Up
39. Your mobile phone has
more computing power than
all of NASA in 1969.
http://www.flickr.com/photos/43533334@N07/5153726732
41. How Big is Mobile Today?
7B People in the World
Up
42. How Big is Mobile Today?
7B People in the World
6B Mobile Subscribers
Up
43. How Big is Mobile Today?
7B People in the World
6B Mobile Subscribers
1B 3G/4G Subscribers
Up
44. Despite Tremendous Ramp So Far,
Smartphone User Adoption Has Huge Upside
Global Smartphone vs. Mobile Phone Subscriptions, Q4:11
7,000 6.1B Mobile Phone
Subscriptions
6,000
5,000
Global Subscriptions (MM)
4,000
3,000
2,000
953MM
Smartphone
Subscriptions
1,000
0
Smartphone Mobile Phone
Source: Mobile phone subscriptions per Informa (as of Q4:11), Smartphone subscriptions estimate based on Morgan Stanley Research’s
estimated smartphone user as % of total mobile user at the end of 2011 (16%).
Note: While there are 1B global 3G subscribers as of Q4:11, not all of them were smartphone users. One user may have multiple mobile 11
subscriptions, therefore actual user #s may be lower than subscriber #s.
Up
45. Apple iPhone + iTouch + iPad Ramp –
The Likes of Which We Haven’t Seen Before
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
120
~120MM+
Mobile Internet
100 iPhone + iTouch + iPad
Launched 6/07
Desktop Internet
80
Subscribers (MM)
Netscape*
Launched 12/94
60
Mobile Internet
~32MM NTT docomo i-mode
40 Launched 6/99
Desktop Internet
20 ~27MM
AOL*
v 2.0 Launched 9/94
~9MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 8
Data as of CQ3:10.
46. 380M
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
100
~85MM
Mobile Internet Desktop Internet
80
iPhone + iTouch Netscape*
Launched 6/07 Launched 12/94
Subscribers (MM)
60
Mobile Internet
~31MM NTT docomo i-mode
40
Launched 6/99
~18MM Desktop Internet
20
AOL*
v 2.0 Launched 9/94
~8MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7
Up
47. 380M
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
100
~85MM
Mobile Internet Desktop Internet
80
iPhone + iTouch Netscape*
Launched 6/07 Launched 12/94
Subscribers (MM)
60
Mobile Internet
~31MM NTT docomo i-mode
40
Launched 6/99
~18MM Desktop Internet
20
AOL*
v 2.0 Launched 9/94
~8MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7
Up
48. 468M
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
100
~85MM
Mobile Internet Desktop Internet
80
iPhone + iTouch Netscape*
Launched 6/07 Launched 12/94
Subscribers (MM)
60
Mobile Internet
~31MM NTT docomo i-mode
40
Launched 6/99
~18MM Desktop Internet
20
AOL*
v 2.0 Launched 9/94
~8MM
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
Up
~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7
49. iPods Changed Media Industry iPhones Ramped Even
Faster iPad Growth (3x iPhone) Leaves “Siblings” in Dust
First 8 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad
1,400
70,000
iPad
iPad
iPad iPhone
iPhone
iPhone iPod
iPod
iPod
20,000
1,200
60,000
Global Unit Shipments (000)
Global Unit Shipments (000)
1,000
50,000
15,000
800
40,000
10,000
600
30,000
400
20,000
5,000
200
10,000
000
000 1
11 2
22 3
33 4
44 5
55 6
6 7
7 8
8
Quarters After Launch
Quarters After Launch
Quarters After Launch
Source: Apple, as of CQ1:12 (8 quarters post iPad launch). 9
Up
50.
51.
52. Security Metering
Access
Control
Money
Body
Engines
57. Partner Questions:
What’s your favorite smartphone App
and why?
Do you have a mobile strategy at
your organisation?
What’s your big idea for an App?
Up
58. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Transparency W Speed & Size
or
Sh k/L s
ift ife ife ce
L n
e
Marketing S ci Unbreakable
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Coworking CoIT
Virtual Innovation Robots Mobile
Business Imperative Rise Madness
Up
66. People
W
or
Sh k/L s
ift ife ife ce
L n
e
S ci
Acceleration
Business Globalised Technology
Up
67. Education
Re-Engineering
Global Co-
Mobility Working
Digi-natives People End of
Retirement
Structure Shift W Speed & Size
or
Sh k/L s
ift ife ife ce
L n
e
Marketing S ci Unbreakable
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Coworking CoIT
Virtual Innovation Robots Mobile
Business Imperative Rise Madness
Up
69. I Asked Jack Welch...
Jack, do you really think foresight and
innovation are required in business?
Up
70. I Asked Jack Welch...
Jack, do you really think foresight and
innovation are required in business?
“No, Craig, but survival isn’t either...”
Up
71. Faculty Profiles | Search | Academic Areas | Centers | Awards & Honors
James G March
Jack Steele Parker Professor of International Contact
Management, Emeritus Organizational Behavior
(650) 353-0587
MARCH@stanford.edu
James March studies organizations. His recent research has focused on understanding risk taking, decision making,
learning, and leadership in organizations such as business firms, public bureaucracies, and educational institutions.
James G. March is Professor Emeritus at Stanford University, where he has been on the faculty since 1970. He holds
appointments in the Schools of Business and Education and in the Departments of Political Science and Sociology.
Before that, he was on the faculty of the University of California, Irvine, and the Carnegie Institute of Technology. He
received his B.A. degree from the University of Wisconsin and his M.A. and Ph.D. from Yale University. He is the father
of four children and (depending on how you count them) somewhere between five and 16 grandchildren.
76. Exploitation vs Exploration
Exploitation:
Ongoing execution of learned successful
behaviours - business as usual.
Exploration:
Search for new ideas and behaviours to
revitalise business.
Up
77. Education
Re-Engineering
Global Free
Mobility Agency
Age Gap People End of
Retirement
Transparency W Speed & Size
or
Sh k/L s
ift ife ife ce
L n
e
Marketing S ci Unbreakable
Megatrend Tech
Acceleration
Business Globalised Technology Cloud
Outrageous
Outsourcing Computing
Coworking CoIT
Virtual Innovation Robots Mobile
Business Imperative Rise Madness
Up
78. 12
Reaching Global Executives:
Megatrends in B2B Marketing
Up
79. 1
MEGATREND ONE
The shift to 360º thought leadership
A
sked to rate the value of various marketing user communities) and passive (print) promotional
activities on a five-point scale, meetings/ channels.
conferences and research/surveys top the list. The way forward is clearly a heavier reliance on
Today B2B providers view a broad array of creating a programme of thought leadership that
sponsored programmes, such as conferences and takes advantage of multiple-entry-point messaging.
white papers, as a valuable means of capturing
attention and persuading decision makers. 1. How important are the following non-traditional categories
of marketing activity to your organisation?
This is not to say that traditional advertising (Mean score out of 5)
has lost its appeal. Instead, the conclusion is that Meetings/conferences
3.85
organisations seeking to promote their businesses
Research/surveys
are increasingly relying on a range of channels, 3.76
White papers, executive summaries, articles
including print. 3.61
Specifically, these cross-channel programmes Website advertising and sponsorship
3.40
engage, inform and motivate target markets across Rankings, economic analysis and original content
a broad range of both active (meetings, webcasts, 3.25
Webcasts, podcasts and interactive forums
3.01
Source: 2006 sponsors survey (134 respondents)
81. Thought Leadership Defined
• The term was first coined in 1994, by Joel Kurtzman,
editor-in-chief of the magazine, Strategy+Business
82. Thought Leadership Defined
• The term was first coined in 1994, by Joel Kurtzman,
editor-in-chief of the magazine, Strategy+Business
• “Thought leaders are individuals or organisations
that are recognised by peers, customers and industry
experts as someone who deeply understand the
business they are in, the needs of their customers,
and the broader marketplace in which they operate.”
83. Thought Leadership Defined
• The term was first coined in 1994, by Joel Kurtzman,
editor-in-chief of the magazine, Strategy+Business
• “Thought leaders are individuals or organisations
that are recognised by peers, customers and industry
experts as someone who deeply understand the
business they are in, the needs of their customers,
and the broader marketplace in which they operate.”
• “Thought leaders have a distinctively original idea,
a unique point of view or an insight.”
86. 9'of'the'top'11'effective'ways'of'getting'a'
of'involve'Thought'
Leadership'Marketing
How would you rate the effectiveness of the following marketing vehicles in getting your attention?
Mean Rating (N~344)
Speech or presentation at a conference or trade show 3.7
Case studies describing successful customer solution implementations 3.7
Article in the business or trade press 3.4
Invitation to a Webinar, seminar, or workshop 3.4
Analyst firm recommendation (such as Gartner/IDC/Forrester) 3.3
Search engine hits when doing research or surfing the Web 3.2
White paper offered on the Internet 3.1
Electronic newsletter from the service firm 2.9
Conference sponsorship 2.8
Direct mail brochure 2.5
Email from a sales representative from the service firm 2.3
Phone call from a sales representative from the service firm 2.3
TV or print advertisement 2.3
Vendor's blog 2.3
Online advertisement 2.2
Sporting or cultural event sponsorship 2.0
Source: ITSMA, How Customers Choose Study, North Ameri
87. Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact
Community of interest
To receive regular updates on the
2010 program, join the
Ernst & Young Entrepreneur Of
The Year community of interest.
Monthly newsletters
Read previous issues of our
monthly Entrepreneur Of The Year
Connections newsletter.
Select a Newsletter
About Entrepreneur Of The Year Igniting innovation Do you know an outstanding
entrepreneur? Exceptional – the 2011
Today, more than ever, the entrepreneurial
Ernst & Young Entrepreneur Of The Year is the spirit is alive in the corporate world. What can Ernst & Young Entrepreneur Of
Nominate them now for the 2011 Ernst &
first and only truly global award of its kind, your organisation do to cultivate this spirit of The Year magazine
Young Entrepreneur Of The Year awards. Read
Entrepreneur Of The Year celebrates those who innovation and retain “intrapreneurial” thinkers?
our nomination guide and complete our
are building and leading successful, growing Find out more. registration of interest form, or contact your
and dynamic businesses, recognising them
regional Entrepreneur Of The Year program
through regional, national and global awards manager.
programs in more than 140 cities in 50
countries. Find out more at ey.com/au/eoy
This year’s magazine is filled with
thought provoking and inspirational
stories, including profiles of our
2010 Entrepreneur Of The Year
national winners.
Read the Exceptional magazine e-
book.
Up
88. Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact
Community of interest
To receive regular updates on the
2010 program, join the
Ernst & Young Entrepreneur Of
75%
The Year community of interest.
Monthly newsletters
Read previous issues of our
monthly Entrepreneur Of The Year
Connections newsletter.
Select a Newsletter
About Entrepreneur Of The Year Igniting innovation Do you know an outstanding
entrepreneur? Exceptional – the 2011
Today, more than ever, the entrepreneurial
Ernst & Young Entrepreneur Of The Year is the spirit is alive in the corporate world. What can Ernst & Young Entrepreneur Of
Nominate them now for the 2011 Ernst &
first and only truly global award of its kind, your organisation do to cultivate this spirit of The Year magazine
Young Entrepreneur Of The Year awards. Read
Entrepreneur Of The Year celebrates those who innovation and retain “intrapreneurial” thinkers?
our nomination guide and complete our
are building and leading successful, growing Find out more. registration of interest form, or contact your
and dynamic businesses, recognising them
regional Entrepreneur Of The Year program
through regional, national and global awards manager.
programs in more than 140 cities in 50
countries. Find out more at ey.com/au/eoy
This year’s magazine is filled with
thought provoking and inspirational
stories, including profiles of our
2010 Entrepreneur Of The Year
national winners.
Read the Exceptional magazine e-
book.
Up
89. “Foresight and
innovation are
the only two things
that can set you
PHOTOGRAPHER: DUNCAN COLE
SOURCE: WWW.SAACHIKEVIN.COM
apart from your
competition today.”
Kevin Roberts, CEO of Saatchi & Saatchi
5
90. Download My Free iPhone/Android App!
Scan with a QR Code
Scanner like “ScanLife”
from the Apple App Store
Or Just Go To:
www.bit.ly/CraigApp
on your smartphone
web browser
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