The future of technology impacting the cotton industry - keynote delivered by Craig Rispin, Business Futurist & Innovation Expert

1. CraigRispinCSP

3. “Craig we’ve seen more
change in the last 3 years
than in the last 30.”

4. Strategies to Profit from
Future Technologies

7. Political collaboration
and global trades
in a world where
slow and sustainable
is fashionable
High tech systems
deliver for a
speed-obsessed
global shoper
Resource crises
constrain
consumption in
a local community
focused world
Fast
consumption
in global
cultural blocs
Connected
Fragmented
Slow Fast

8. Population Growth
Over the next 15 years, it is like-
ly that there will be more than a
billion extra people living on our
planet, with global population
growing from 6.9 billion to reach
8.1 billion by 2025.2
Population
in developing countries is ex-
pected to rise rapidly, whilst po-
pulation in the developed world
will remain largely stable.3
This
the labour force and nature of
the demand for textiles.
Resource scarcity
Against the backdrop of popu-
lation growth, the key resources
needed to support that growth
are becoming more scarce. For
example, 20,000 – 50,000 sq
km of arable land is lost each
year through land degradation.4
By 2025, 1.8 billion people are
expected to be living in coun-
tries or regions with absolu-
te water scarcity. As resource
scarcity5
increases, resource
costs are likely to become incre-
asingly high and volatile, with
massive impacts on the cost of
production and supply security.
High oil prices, for example, will
have a dramatic impact across
the clothing supply chain, with
Increasingly extreme
climate change impacts
We have used the upper end
of the 2007 IPCC6
estimates
for the climate in 2025 in our
scenarios, as the latest sci-
ence suggests that the lower
end of these estimates was
conservative.7
Agriculture is very
vulnerable to climate change
impacts, cotton production in-
cluded, and it is likely to suffer
from the predicted rising tempe-
ratures, decreased soil moistu-
re and more extreme weather
8
Although
effects will vary by region, the
overall impact of climate change
on global agriculture is likely to
be negative. This is likely to ex-
acerbate food security concerns
Spread of (ICT) Information
Communications Technology
ICT is spreading at an exponen-
tial pace. In 1984 there were
1000 devices in the world ca-
pable of accessing the Internet,
today there are approximately
1-2 billion. It is predicted that,
by 2015, mobile shopping will
account for $163 billion in sales
worldwide: 12% of global ecom-
merce turnover.9
Through the
increased sophistication and
spread of ICT, tracking product
supply chains is becoming more
accurate, less expensive, and
easier than ever. This increase
in the adoption of ICT is shifting
consumer expectations, with
more demands for transparency
and information about products
Key certain factors
impacting the
future of cotton
The more certain factors are the globally recognised trends
which feature in all the Cotton Futures scenarios, although their
emphasis may vary, as might the societal response to them.
These are the factors we need to prepare for in any given scenario.

9. People
Business Technology
Life Sciences
W
ork/Life Shift
Acceleration
Youth
Unemployed
Education
Re-Engineering
Global
Mobility
Free
Agency
End of
Retirement
Emerging Models
Outrageous
Outsourcing
Marketing
Megatrend
Innovation
Imperative
Speed & Size
Cloud
Computing
Robots
Rise
Coworking &
Collaboration
Massively
Mobile
Security
Scare
Big Data

10. We Live in Times of
Exponential Change...

11. Expand Your Mind
to Profit
from Changes Ahead...

14. Massively Mobile

15. Let’s Play a Mobile Game...

17. Text Me Your Answers
My Mobile is: 0413 23 83 13
Text Me Your Full Name

18. How Big is Mobile Today?
7B People in the World
6.8B Mobile Subscribers
1.5B 3G/LTE Subscribers

19. 1.8 Billion Mobiles
Sold in 2013

20. 97%Phones per 100 Citizens

22. +52%Tablets Growing Faster Than PCs Ever Did

23. Global PC (Desktop / Notebook) and Tablet Shipments by Quarter
Q1:95 – Q4:13
0
20
40
60
80
Q1:95 Q1:97 Q1:99 Q1:01 Q1:03 Q1:05 Q1:07 Q1:09 Q1:11 Q1:13
GlobalUnitsShipped(MMs)
Desktop PCs Notebook PCs Tablets

24. Smart TVs
Wearables

27. The Future of Mobile
is Massive!

31. This is Leading Many
Organisations to Have a
‘Mobile First Policy’...

34. Do You Have a
Mobile First Policy
in Your Organisation?
Text: Yes or No

40. Why Do This?

43. People
Business Technology
Life Sciences
W
ork/Life Shift
Acceleration
Youth
Unemployed
Education
Re-Engineering
Global
Mobility
Free
Agency
End of
Retirement
Emerging Models
Outrageous
Outsourcing
Marketing
Megatrend
Innovation
Imperative
Speed & Size
Cloud
Computing
Robots
Rise
Coworking &
Collaboration
Massively
Mobile
Security
Scare
Big Data

44. Life Sciences:
The 40 Year Opportunity...

45. Juan Enriquez

46. “40 years ago, if I
told you...”

49. Edible Chip - Proteus Biomedical

52. Individuals Can Now Do...
What Companies Used to Do

53. Companies Can Now Do...
What Countries Used to Do

56. How to Profit from the
Massive Changes Ahead

57. Align Yourself with the
Organisations Changing
the World Today

58. Who Are the Most
Innovative
Organisations Today?

61. Use What They Use.
Think Like They Think.
Borrow Their Ideas!

62. Cloud Computing

69. Designed for Low Bandwidth Users

71. ChromeBooks

75. CraigRispinCSP