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Know First • Be First • Profit First



         Craig Rispin
Business Futurist & Innovation Expert


       www.FutureTrendsGroup.com
       craig@futuretrendsgroup.com

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Education
                              Re-Engineering

                   Global                                        Free
                   Mobility                                     Agency

                Age Gap          People                             End of
                                                                  Retirement

   Un-Bell Curve          W                                            Speed & Size
                           or
                           Sh k/L                                  s
                             ift ife                        ife ce
                                                           L n
                                                              e
Marketing                                              S   ci               Unbreakable
Megatrend                                                                      Tech
                                       Acceleration
               Business                 Globalised    Technology                   Cloud
Outrageous
Outsourcing                                                                      Computing

 Coworking                                                                       CoIT
               Virtual    Innovation                  Robots            Mobile
              Business    Imperative                   Rise            Madness

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What is Cloud Computing?



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“Cloud
 Computing isn’t
   really about
 technology - it’s
   really about
thinking of IT in a
 whole new way.”


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Cloud Computing Top Apps
1. CrashPlan                     (Cloud-Based Backup/Restore in AUS!)
2. Google Apps                  (Worldclass Mail, Calendar, Docs, Sites)
3. Google Apps Market Place               (100’s of click-to-install apps)
4. MailChimp.com                         (Best Email Marketing Service)
5. BatchBook.com                   (Social-Aware Customer DB System)
6. ShoeBoxed.com.au                 (Fantastic Card & Receipt Scanning)
7. Setster.com                           (Online Appointement System)
8. SquareSpace.com            (Killer Website Builder Including Hosting)
9. Evernote.com                (Capture/Find Any Digital Files Instantly)
10.Reqall.com                     (Use Your Voice to Remember Things)
11.Saasu.com                                 (Email Alerting System)
12.LastPass.com                          (Strong Passwords Automation)


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MailChimp.com
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                Sign Up Free   Pricing   Features   Resources      Support   Blog      Search




                                           MailChimp helps you design email newsletters, share them on
                                           social networks, integrate with services you already use, and track
                                           your results. It's like your own personal publishing platform.


                                                    Sign Up Free




Explore MailChimp




Co–branding    Email Security                Designer Templates                  Customer Stories:
                                                                                 Hop City

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                                              Sign Up Free         Pricing      Features    Resources       Support   Blog        Search
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International Pricing   High-Volume Pricing


                                                                             MailChimp helps you design email newsletters, share them on
                                                                             social networks, integrate with services you already use, and track

The Forever                           Store up to 2,000 subscribers. Send up to results. It's like per month. No
                                                                             your 12,000 emails your own personal publishing platform.
                                      expiring trials. No contracts. No credit card required.
                                                                                                                                    Sign Up Free

Free Plan                                                                                   Sign Up Free




Monthly                               If you send at least once a month, a monthly subscription is your best
                                      option. We’ll bill your credit card every month based on the total number of
Plans                                 subscribers managed in your account. Your monthly fee will be
           Explore MailChimp
for frequent senders
                                      automatically adjusted as your list grows or shrinks.

                                      View international pricing




   Subscribers                          0 - 2,000        501 - 1,000        1,001 - 2,500   2,501 - 5,000     5,001 - 10,000     10,001 - 25,000     25,001 - 50,000




   Price                               Free                  $15              $30             $50               $75                   $150             $240
           Co–branding                    Email Security                             Designer Templates                     Customer Stories:
                                                                                                                            Hop City
   Send Limit                         12,000/month           Unlimited       Unlimited       Unlimited          Unlimited             Unlimited         Unlimited

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SquareSpace.com - Best Website Builder

 Blog. Build. Host. Design. Impress. From $8 a month.




 What is it?                                       Who is it for?                                            Why use it?
 A fully hosted, completely managed environment    Bloggers. Businesses large and small. Authors.            We give you full control over your content and site
 for creating and maintaining a website, blog or   Teachers. Lawyers. Doctors. Squarespace's                 customization. You can build it 10X faster on our
 portfolio.                                        flexible platform can power sites of all sizes.           comprehensive platform. Seriously.




 Social Integration                                Squarespace iPhone App                                    Seamless Blog Importing
 Squarespace's social widgets let you aggregate    Squarespace for iPhone is completely hand-built.          We'll move over your images, copy your posts, and
 data from across your various social networks     Check your site, post to your blog, manage posts          make sure your links work. Similarly, Squarespace
 completely within the Squarespace environment —   and comments, and see detailed statistics, all while      provides compatible export files for many popular
 all without needing 3rd party scripts.            on the go.                                                systems if you need to move on.                       Up
SquareSpace.com - Best Website Builder
 Know Your Visitors                                        Templates That Aren't Templated                        Beautiful Photo Galleries
 Learn where they're coming from, and what                 Dozens of professionally designed style variants       Customizable photo galleries let you choose how
 keywords they're using to find you. Our powerful          from name-brand designers. All Squarespace             you want to present your work. Lightbox
 analytics tools help you view the traffic and             styles allow point and click control over every        integration, hover effects, and automatic image
 behavior of your visitors in real time.                   design element.                                        resizing are just a few of the perks.




 Intuitive Editing                                         Form Building & Data Collection                        Used by the Best
 Want to add content? Perhaps edit something you           Squarespace Business packages come equipped            You're looking at a Squarespace site right now.
 already wrote? Want to trash something all                with an industrial strength visual form builder. Our   We run our entire business using our own tools,
 together? No problem. Our rapid on-site content           form builder contains over 14 field types, and can     using the same servers and same product we sell
 editing tool will assist you every step of the way. All   collect data concurrently via email and a Microsoft    to our tens of thousands of customers.
 elements of your text can be manipulated here.            Excel spreadsheet.




                                                                                                                                                                    Up
SquareSpace.com - Best Website Builder
 Know Your Visitors                                        Templates That Aren't Templated                        Beautiful Photo Galleries
 Learn where they're coming from, and what                 Dozens of professionally designed style variants       Customizable photo galleries let you choose how
 keywords they're using to find you. Our powerful          from name-brand designers. All Squarespace             you want to present your work. Lightbox
 analytics tools help you view the traffic and             styles allow point and click control over every        integration, hover effects, and automatic image
 behavior of your visitors in real time.                   design element.                                        resizing are just a few of the perks.




 Intuitive Editing                                         Form Building & Data Collection                        Used by the Best
 Want to add content? Perhaps edit something you           Squarespace Business packages come equipped            You're looking at a Squarespace site right now.
 already wrote? Want to trash something all                with an industrial strength visual form builder. Our   We run our entire business using our own tools,
 together? No problem. Our rapid on-site content           form builder contains over 14 field types, and can     using the same servers and same product we sell
 editing tool will assist you every step of the way. All   collect data concurrently via email and a Microsoft    to our tens of thousands of customers.
 elements of your text can be manipulated here.            Excel spreadsheet.




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Home

                                                                               The Process

                                                                               The People

                   SWEET ADELAIDE is now available!                            Buy Our Wines

                   Come taste today at both locations.                         Wine Club
                   Plus, JUNE is full of fantastic reasons                     Events
                   to celebrate!! A new release, new
                   tasting room, and a grand opening!!                         Tasting Rooms

                                                                               Contact Us
                   2005 Cabernet Sauvignon recieved a Silver from the
Seattle Wine Awards.....taste that award winning wine today!                   Shipping Laws

We are now on FaceBook and Twitter. We started thinking about how              Links We Love
many great people drink our wines. We want to give you the chance to
                                                                               Wine Club RSVP
join the fun and follow us there...go to the links on the right side of this
page and follow us there!                                                      Trade
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ABOUT ME           BLOG         TWITTER        FACEBOOK             YOUTUBE   NING         SPEAKING EVENTS    TODAY IN SOCIAL MEDIA




                                                                                                             @claytonmorris

                                                                                                             Here's a photographic slideshow
                                                                                                             that I put together of E3. Enjoy!
                                                                                                             http://tinyurl.com/2b6klrd
                                                                                                             about a day ago


                                                                                                             Some video I shot of the new
                                                                                                             Xbox 360.
                                                                                                             http://www.youtube.com/watch?
                                                                                                             v=F4SvWQA5KlU&feature=youtube_gdata
                                                                                                             about a day ago


                                                                                                             Halo Reach demo going on now at
                                                                                                             the Microsoft event.
                                                                                                             http://yfrog.com/e4cojj
                                                                                                             about a day ago


                                                                                                                                          Older



In this video: The Paranormal Report #19




  Gears of War 3... live demo              #152 Using YouTube to              #86 "Happy To Keep His         #19 "Cosmic Watergate"
  at E3
                                           Grow Your Business --              Dinner Warm" -- The            -- The Paranormal
  Just finished reading...
                                           Today in Social Media              Grizzly Bear Egg Cafe          Report with Clayton
  "Cognitive Surplus"                      with Clayton Morris                with Clayton Morris and        Morris and Jim Harold
                                                                              Mike Quackenbush
  Did somebody else make it
  to the moon first?

  Another Pyramid UFO                       Subscribe (RSS)
  Spotted Above China                                                          Subscribe (RSS)
                                            Subscribe (iTunes)
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                                            Subscribe (Stitcher Mobile)
     Subscribe (RSS)                                                           Subscribe (Stitcher Mobile)
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 DOWNLOAD



              Que



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ReQall.com
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                                                           Home               How to use reQall             reQall Stories

                                                                                                                                                    reQall with
                                                                                                                                                    Evernote
                                                                                                                                                    Now use reQall to
                                                                                                                                                    recall your items in
                                                                                                                                                    Evernote

                                                                            Whether itʼs an urgent report, a call to a
                                                                            friend, a project at school, a task at the mall—
                                                                            reQall gathers and manages them all, and
                                                                            alerts you at just the right time and place.

                                                                            Let reQall handle it




                                                                                                                                         reQall also offers a professional
                                                                                                                                         version for just $24.99/yr.
                                                                                                                                         Compare Pro and Standard.


Capture                                   Organize                                     Do
Save your ideas, to-do lists and things   reQall automatically organizes for you.      reQall's Here and Now lets you know
to remember by voice or text. Or use      Or create your own tags, categories and      what you need to do at that time and at
email, IM, and more.                      locations.                                   that location.
                                                                                                                                 Follow reQall




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ReQall.com
                                                                                                                                                 Log in to reQall

                                                           Home               How to use reQall             reQall Stories

                                                                                                                                                    reQall with
                                                                                                                                                    Evernote
                                                                                                                                                    Now use reQall to
                                                                                                                                                    recall your items in
                                                                                                                                                    Evernote

                                                                            Whether itʼs an urgent report, a call to a
                                                                            friend, a project at school, a task at the mall—
                                                                            reQall gathers and manages them all, and
                                                                            alerts you at just the right time and place.

                                                                            Let reQall handle it




                                                                                                                                         reQall also offers a professional
                                                                                                                                         version for just $24.99/yr.
                                                                                                                                         Compare Pro and Standard.


Capture                                   Organize                                     Do
Save your ideas, to-do lists and things   reQall automatically organizes for you.      reQall's Here and Now lets you know
to remember by voice or text. Or use      Or create your own tags, categories and      what you need to do at that time and at
email, IM, and more.                      locations.                                   that location.
                                                                                                                                 Follow reQall




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IMPACT AND ADOPTION
                                                        P R E D I C T I O N S F O R TO D AY A N D TO M O R R O W


     How cloud adoption impacts enterprise
              software vendors                                                                                                                                    How cloud adoption impacts enterprise IT
                                                                                                                       2012
Cloud barriers are dropping. Vendors are stepping up                                                                                                            Cost savings (Capex to Opex) gives way to
to address security, performance, compliance and integration concerns.                                                                                          business agility, time-to-value and overall efficiency as primary
                                                                                                     Private cloud with on-premise or                           adoption drivers.
Biggest barriers to the adoption of cloud services                                                  hybrid integration is the prevalent
                                                                                                      adoption path for enterprises
                                    2011             2010                     2009

                                                                                            63
                                                                                                                                                                          Who’s buying the cloud
                        Security                                                            71
                                                                                            68
                                                                                            57
                Integration with
         Internal IT applications                                                           64
                                                                                            51
                                                                                            55
                                                                                                                                                                 $25B
        Performance/reliability                                                             68
                                                                                            58
                                                                                                        Hype is over – serious adoption                                                                                         2010

       Regulatory & compliance
                                                                                            48
                                                                                            57                      begins                                                                                                      2011
                                                                                            43                                                                                                                                  2012
                                                                                            46                                                                   $20B
                                                                                                                                                                                                                                2015
                         Lock-in                                                            44
                                                                                            37
                                                                                            44
           Transparency of cost                                                             55    Cloud barrier: any obstacle or perceived problem
                                                                                            43                                                                   $15B
                                                                                                  that prohibits cloud adoption by a company, such as
                                                                                            31
            Geographic location                                                             31    lack of security, support and control, regulatory
                                                                                            21    concerns, and difficulty meeting SLAs.
                                                       — Loudhouse CIO Cloud Survey, March 2011
                                                                                                                                                                 $10B
                                                                                                  Capex to Opex,or Capex vs Opex:
                                                                                                                           .
                                                                                                  Refers to economic differences between cloud and on-premise
alent
es
                      Who’s buying the cloud


          $25B
on                                                                                                    2010

                                                                                                      2011

                                                                                                      2012
          $20B
                                                                                                      2015




roblem
          $15B

                                     $1B by 2015
h as
ry


          $10B


premise
diture,
          $5B
erating



          $0B
                     Worldwide      North            Latin          Western         Eastern   Japan    Asia/
                                   America          America         Europe          Europe             Pacific

                 —   Graphic table created by Axway based on Gartner Research
                     Gartner, Forecast: Software as a Service, All Regions, 2010-2015
                     2 September 2011
decision

                    2015
,
    100%
            82%
                                                    71%
                                                                     56%
    50%

                                                  29%                44%
           18%

     0%

           2008                                  2012                2016
              Extrapolated from Forrsights report
              Traditional software licensing
              Subscription and other licensing models
              — Forrsights: The Software Market in Transformation,
                2011 and Beyond, Forrester Research, Inc. May 2011
                  * dotted line denotes Axway projection
Know First • Be First • Profit First



         Craig Rispin
Business Futurist & Innovation Expert


       www.FutureTrendsGroup.com
       craig@futuretrendsgroup.com

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Craig rispin @ coffs harbour chamber of commerce 7 march 2013

  • 1. Know First • Be First • Profit First Craig Rispin Business Futurist & Innovation Expert www.FutureTrendsGroup.com craig@futuretrendsgroup.com Up
  • 2. Education Re-Engineering Global Free Mobility Agency Age Gap People End of Retirement Un-Bell Curve W Speed & Size or Sh k/L s ift ife ife ce L n e Marketing S ci Unbreakable Megatrend Tech Acceleration Business Globalised Technology Cloud Outrageous Outsourcing Computing Coworking CoIT Virtual Innovation Robots Mobile Business Imperative Rise Madness Up
  • 3. What is Cloud Computing? Up
  • 4. Up
  • 5. “Cloud Computing isn’t really about technology - it’s really about thinking of IT in a whole new way.” Up
  • 6. Up
  • 7. Cloud Computing Top Apps 1. CrashPlan (Cloud-Based Backup/Restore in AUS!) 2. Google Apps (Worldclass Mail, Calendar, Docs, Sites) 3. Google Apps Market Place (100’s of click-to-install apps) 4. MailChimp.com (Best Email Marketing Service) 5. BatchBook.com (Social-Aware Customer DB System) 6. ShoeBoxed.com.au (Fantastic Card & Receipt Scanning) 7. Setster.com (Online Appointement System) 8. SquareSpace.com (Killer Website Builder Including Hosting) 9. Evernote.com (Capture/Find Any Digital Files Instantly) 10.Reqall.com (Use Your Voice to Remember Things) 11.Saasu.com (Email Alerting System) 12.LastPass.com (Strong Passwords Automation) Up
  • 14. MailChimp.com Log In Sign Up Free Pricing Features Resources Support Blog Search MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform. Sign Up Free Explore MailChimp Co–branding Email Security Designer Templates Customer Stories: Hop City Up
  • 15. MailChimp.com Log In Log In Sign Up Free Pricing Features Resources Support Blog Search Sign Up Free Pricing Features Resources Support Blog Search International Pricing High-Volume Pricing MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track The Forever Store up to 2,000 subscribers. Send up to results. It's like per month. No your 12,000 emails your own personal publishing platform. expiring trials. No contracts. No credit card required. Sign Up Free Free Plan Sign Up Free Monthly If you send at least once a month, a monthly subscription is your best option. We’ll bill your credit card every month based on the total number of Plans subscribers managed in your account. Your monthly fee will be Explore MailChimp for frequent senders automatically adjusted as your list grows or shrinks. View international pricing Subscribers 0 - 2,000 501 - 1,000 1,001 - 2,500 2,501 - 5,000 5,001 - 10,000 10,001 - 25,000 25,001 - 50,000 Price Free $15 $30 $50 $75 $150 $240 Co–branding Email Security Designer Templates Customer Stories: Hop City Send Limit 12,000/month Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Up
  • 23. TOUR EXAMPLES PRICING SIGN UP SquareSpace.com - Best Website Builder Blog. Build. Host. Design. Impress. From $8 a month. What is it? Who is it for? Why use it? A fully hosted, completely managed environment Bloggers. Businesses large and small. Authors. We give you full control over your content and site for creating and maintaining a website, blog or Teachers. Lawyers. Doctors. Squarespace's customization. You can build it 10X faster on our portfolio. flexible platform can power sites of all sizes. comprehensive platform. Seriously. Social Integration Squarespace iPhone App Seamless Blog Importing Squarespace's social widgets let you aggregate Squarespace for iPhone is completely hand-built. We'll move over your images, copy your posts, and data from across your various social networks Check your site, post to your blog, manage posts make sure your links work. Similarly, Squarespace completely within the Squarespace environment — and comments, and see detailed statistics, all while provides compatible export files for many popular all without needing 3rd party scripts. on the go. systems if you need to move on. Up
  • 24. SquareSpace.com - Best Website Builder Know Your Visitors Templates That Aren't Templated Beautiful Photo Galleries Learn where they're coming from, and what Dozens of professionally designed style variants Customizable photo galleries let you choose how keywords they're using to find you. Our powerful from name-brand designers. All Squarespace you want to present your work. Lightbox analytics tools help you view the traffic and styles allow point and click control over every integration, hover effects, and automatic image behavior of your visitors in real time. design element. resizing are just a few of the perks. Intuitive Editing Form Building & Data Collection Used by the Best Want to add content? Perhaps edit something you Squarespace Business packages come equipped You're looking at a Squarespace site right now. already wrote? Want to trash something all with an industrial strength visual form builder. Our We run our entire business using our own tools, together? No problem. Our rapid on-site content form builder contains over 14 field types, and can using the same servers and same product we sell editing tool will assist you every step of the way. All collect data concurrently via email and a Microsoft to our tens of thousands of customers. elements of your text can be manipulated here. Excel spreadsheet. Up
  • 25. SquareSpace.com - Best Website Builder Know Your Visitors Templates That Aren't Templated Beautiful Photo Galleries Learn where they're coming from, and what Dozens of professionally designed style variants Customizable photo galleries let you choose how keywords they're using to find you. Our powerful from name-brand designers. All Squarespace you want to present your work. Lightbox analytics tools help you view the traffic and styles allow point and click control over every integration, hover effects, and automatic image behavior of your visitors in real time. design element. resizing are just a few of the perks. Intuitive Editing Form Building & Data Collection Used by the Best Want to add content? Perhaps edit something you Squarespace Business packages come equipped You're looking at a Squarespace site right now. already wrote? Want to trash something all with an industrial strength visual form builder. Our We run our entire business using our own tools, together? No problem. Our rapid on-site content form builder contains over 14 field types, and can using the same servers and same product we sell editing tool will assist you every step of the way. All collect data concurrently via email and a Microsoft to our tens of thousands of customers. elements of your text can be manipulated here. Excel spreadsheet. Up
  • 26. Home The Process The People SWEET ADELAIDE is now available! Buy Our Wines Come taste today at both locations. Wine Club Plus, JUNE is full of fantastic reasons Events to celebrate!! A new release, new tasting room, and a grand opening!! Tasting Rooms Contact Us 2005 Cabernet Sauvignon recieved a Silver from the Seattle Wine Awards.....taste that award winning wine today! Shipping Laws We are now on FaceBook and Twitter. We started thinking about how Links We Love many great people drink our wines. We want to give you the chance to Wine Club RSVP join the fun and follow us there...go to the links on the right side of this page and follow us there! Trade Up
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  • 28. ABOUT ME BLOG TWITTER FACEBOOK YOUTUBE NING SPEAKING EVENTS TODAY IN SOCIAL MEDIA @claytonmorris Here's a photographic slideshow that I put together of E3. Enjoy! http://tinyurl.com/2b6klrd about a day ago Some video I shot of the new Xbox 360. http://www.youtube.com/watch? v=F4SvWQA5KlU&feature=youtube_gdata about a day ago Halo Reach demo going on now at the Microsoft event. http://yfrog.com/e4cojj about a day ago Older In this video: The Paranormal Report #19 Gears of War 3... live demo #152 Using YouTube to #86 "Happy To Keep His #19 "Cosmic Watergate" at E3 Grow Your Business -- Dinner Warm" -- The -- The Paranormal Just finished reading... Today in Social Media Grizzly Bear Egg Cafe Report with Clayton "Cognitive Surplus" with Clayton Morris with Clayton Morris and Morris and Jim Harold Mike Quackenbush Did somebody else make it to the moon first? Another Pyramid UFO Subscribe (RSS) Spotted Above China Subscribe (RSS) Subscribe (iTunes) Subscribe (iTunes) Subscribe (Stitcher Mobile) Subscribe (RSS) Subscribe (Stitcher Mobile) Up
  • 29. MENU Home Speaker Mentor Author Blogger Contact Us DOWNLOAD Que Onlin Up
  • 33. ReQall.com Log in to reQall Home How to use reQall reQall Stories reQall with Evernote Now use reQall to recall your items in Evernote Whether itʼs an urgent report, a call to a friend, a project at school, a task at the mall— reQall gathers and manages them all, and alerts you at just the right time and place. Let reQall handle it reQall also offers a professional version for just $24.99/yr. Compare Pro and Standard. Capture Organize Do Save your ideas, to-do lists and things reQall automatically organizes for you. reQall's Here and Now lets you know to remember by voice or text. Or use Or create your own tags, categories and what you need to do at that time and at email, IM, and more. locations. that location. Follow reQall Up
  • 34. ReQall.com Log in to reQall Home How to use reQall reQall Stories reQall with Evernote Now use reQall to recall your items in Evernote Whether itʼs an urgent report, a call to a friend, a project at school, a task at the mall— reQall gathers and manages them all, and alerts you at just the right time and place. Let reQall handle it reQall also offers a professional version for just $24.99/yr. Compare Pro and Standard. Capture Organize Do Save your ideas, to-do lists and things reQall automatically organizes for you. reQall's Here and Now lets you know to remember by voice or text. Or use Or create your own tags, categories and what you need to do at that time and at email, IM, and more. locations. that location. Follow reQall Up
  • 37. IMPACT AND ADOPTION P R E D I C T I O N S F O R TO D AY A N D TO M O R R O W How cloud adoption impacts enterprise software vendors How cloud adoption impacts enterprise IT 2012 Cloud barriers are dropping. Vendors are stepping up Cost savings (Capex to Opex) gives way to to address security, performance, compliance and integration concerns. business agility, time-to-value and overall efficiency as primary Private cloud with on-premise or adoption drivers. Biggest barriers to the adoption of cloud services hybrid integration is the prevalent adoption path for enterprises 2011 2010 2009 63 Who’s buying the cloud Security 71 68 57 Integration with Internal IT applications 64 51 55 $25B Performance/reliability 68 58 Hype is over – serious adoption 2010 Regulatory & compliance 48 57 begins 2011 43 2012 46 $20B 2015 Lock-in 44 37 44 Transparency of cost 55 Cloud barrier: any obstacle or perceived problem 43 $15B that prohibits cloud adoption by a company, such as 31 Geographic location 31 lack of security, support and control, regulatory 21 concerns, and difficulty meeting SLAs. — Loudhouse CIO Cloud Survey, March 2011 $10B Capex to Opex,or Capex vs Opex: . Refers to economic differences between cloud and on-premise
  • 38. alent es Who’s buying the cloud $25B on 2010 2011 2012 $20B 2015 roblem $15B $1B by 2015 h as ry $10B premise diture, $5B erating $0B Worldwide North Latin Western Eastern Japan Asia/ America America Europe Europe Pacific — Graphic table created by Axway based on Gartner Research Gartner, Forecast: Software as a Service, All Regions, 2010-2015 2 September 2011
  • 39. decision 2015 , 100% 82% 71% 56% 50% 29% 44% 18% 0% 2008 2012 2016 Extrapolated from Forrsights report Traditional software licensing Subscription and other licensing models — Forrsights: The Software Market in Transformation, 2011 and Beyond, Forrester Research, Inc. May 2011 * dotted line denotes Axway projection
  • 40. Know First • Be First • Profit First Craig Rispin Business Futurist & Innovation Expert www.FutureTrendsGroup.com craig@futuretrendsgroup.com Up