This document discusses several trends in technology and their impact on business and society. It notes that technological change is exponential while people often think linearly. Some of the trends mentioned include cloud computing, big data, the internet of things, digital signage, 3D printing, and the shift to thought leadership and non-traditional marketing approaches using conferences, white papers, and other content. The document suggests businesses will need to balance high-tech and high-touch approaches to differentiate themselves as technology continues to advance and change the business landscape.

2. CraigRispinCSP

7. “Craig we’ve seen more
change in the last 3 years
than in the last 30.”

8. Technology Changes
Exponentially
People Think Linearly

12. Exponential Change
Technology & People
High-Tech & High-Touch

13. People
Business Technology
Life Sciences
W
ork/Life Shift
Acceleration
Age Gap
Education
Re-Engineering
Global
Mobility
Free
Agency
End of
Retirement
Emerging Models
Outrageous
Outsourcing
Marketing
Megatrend
Innovation
Imperative
Machine Learning
Cloud
Computing
Security
Scare
Coworking &
Collaboration
Massively
Mobile
Internet of
Things
Big Data

14. Did You Know -
Shift Happens?

16. Discuss with a Partner:
What Did You Find Most
Interesting in the Video?

17. “If change is
happening on
the outside
faster than on
the inside -
the end is in
sight.”
-Jack Welch

18. As Some Opportunities Sunset...

19. U.S. Consumer Media
Consumption Share

22. Other Opportunities Emerge...

23. At Least Wide Format
Printing is Massive!

28. Then Again...

29. Digital Signage
Market
Revenue To Hit
$20.03 Billion
By 2020

32. CAGR of 8.9% from '14 to 2020
Decreasing Display Panel Prices
Are Expected To Positively
Impact Market Growth.

34. Did You Know -
There are 10 Types
of Innovation?

42. What Are the
Opportunities in
Print in the Future?

43. High-Tech
&
High-Touch

44. In a High Tech world with an
increasing search for balance,
High Touch will be the key to
differentiate...

48. I think it’s a complete misnomer to say that print is
dead. Print is changing, that’s for sure. The desire for
physical magazines and books will always remain.
Without being too precious, print is still the best
medium for telling stories in words and photographs.
Just as the screen is great for interactivity and video.
Christopher Lukezic, publisher of Pineapple

49. The
Electronic Backlash

52. What Do Customers
Really Want from Print?

53. 3D Printing is Booming

59. Reaching Global Executives:
12Megatrends in B2B Marketing

60. sked to rate the value of various marketing
activities on a five-point scale, meetings/
conferences and research/surveys top the list.
Today B2B providers view a broad array of
sponsored programmes, such as conferences and
white papers, as a valuable means of capturing
attention and persuading decision makers.
This is not to say that traditional advertising
has lost its appeal. Instead, the conclusion is that
organisations seeking to promote their businesses
are increasingly relying on a range of channels,
including print.
user communities) and passive (print) promotional
channels.
The way forward is clearly a heavier reliance on
creating a programme of thought leadership that
takes advantage of multiple-entry-point messaging.
The shift to 360º thought leadership
1. How important are the following non-traditional categories
of marketing activity to your organisation?
(Mean score out of 5)
Meetings/conferences
Research/surveys
White papers, executive summaries, articles
3.76
3.85
3.61
1M E G A T R E N D O N E
A

61. Thought Leadership Defined
The term was first coined in 1994, by Joel Kurtzman, editor-in-
chief of the magazine, Strategy+Business
“Thought leaders are individuals or organisations that are
recognised by peers, customers and industry experts as
someone who deeply understand the business they are in, the
needs of their customers, and the broader marketplace in which
they operate.”
“Thought leaders have a distinctively original idea,
a unique point of view or an insight.”

63. 9'of'the'top'11'effective'ways'of'getting'a'
of'involve'Thought'
Leadership'Marketing
How would you rate the effectiveness of the following marketing vehicles in getting your attention?
Mean Rating (N~344)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
2.0
2.2
2.3
2.3
2.3
2.3
2.5
2.8
2.9
3.1
3.2
3.3
3.4
3.4
3.7
3.7

64. Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact
Community of interest
To receive regular updates on the
2010 program, join the
Ernst & Young Entrepreneur Of
The Year community of interest.
Monthly newsletters
Read previous issues of our
monthly Entrepreneur Of The Year
Connections newsletter.
Select a Newsletter
Exceptional – the 2011
Ernst & Young Entrepreneur Of
The Year magazine
This year’s magazine is filled with
thought provoking and inspirational
stories, including profiles of our
2010 Entrepreneur Of The Year
national winners.
Read the Exceptional magazine e-
About Entrepreneur Of The Year
Ernst & Young Entrepreneur Of The Year is the
first and only truly global award of its kind,
Entrepreneur Of The Year celebrates those who
are building and leading successful, growing
and dynamic businesses, recognising them
through regional, national and global awards
programs in more than 140 cities in 50
countries. Find out more at ey.com/au/eoy
Igniting innovation
Today, more than ever, the entrepreneurial
spirit is alive in the corporate world. What can
your organisation do to cultivate this spirit of
innovation and retain “intrapreneurial” thinkers?
Find out more.
Do you know an outstanding
entrepreneur?
Nominate them now for the 2011 Ernst &
Young Entrepreneur Of The Year awards. Read
our nomination guide and complete our
registration of interest form, or contact your
regional Entrepreneur Of The Year program
manager.
75%