Craig Rispin - the Changing Face of Media for Vision Christian Media Board 23 April 2016

1. CraigRispinCSP
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2. The Changing
Face of Media
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3. Evolution of Content Discovery, 1975 – 2015, per Nielsen
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12. What
Happens
in an
Internet
Minute
2016
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19. Available on www.roymorgan.com
Link to Roy Morgan Profiles
DIATERELEASEEDIATERELEASE Monday, 25 May 2015
Internet overtakes newspapers at breakfast, but radio
still the most-used media in the morning
There are probably more toast crumbs in keyboards and buttery smudges on touchscreens with
twice as many Australians now using the internet at breakfast time compared with five years ago,
the latest media preference data from Roy Morgan Research shows.
In the 12 months to March 2015, 72% of Australians (14+) reported using one or more forms of media
at breakfast time—steady over the past five years. However an increasing proportion of us are going
online first thing in the morning: now 16.2%, up from 8.5% in the year to March 2010.
As sun-up internet usage has become more common, consumption of newspapers has declined—and
been overtaken as the third most-common morning media ritual: 15.9% of us now read newspapers at
breakfast, down 4% points since 2010.
Although radio remains the most popular breakfast media with 28.1% of Australians tuning in, this is
also down over 4% points since 2010. Only morning television has escaped unscathed, with a virtually
unchanged 23.4% of us switching it on over breakfast.
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20. FORIMMEFORIMM
Proportion of Australians who use Media type at Breakfast time
Source: Roy Morgan Single Source, April 2010 – March 2015 average annual sample n = 13,665 Australians 14+ who use
media at breakfast time. Respondents may use more than one media type.
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33. How to Get God’s Word
Out To a Billion People
Right Now!
(Potentially)
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41. Will You Let Your
Light Shine?
To a Billion People?
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42. CraigRispinCSP
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