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SOCIAL MEDIA IS FOR…
• The Mass Consumer
• The Lowest Common Denominator
• Younger people
• People with too much time on their hands
• People who just want to play games & goof
off
• People who don’t make much money
Unity Marketing Study
Cogent Study
Cogent Study
LinkedIn and Cogent Study
LinkedIn and Cogent Study
LinkedIn and Cogent Study
LinkedIn and Cogent Study
• You need to TRULY Differentiate yourself
on your profile.
• Clearly identify your target market.
• Search Optimize
Investment/
Financial
Advisor
Accountant
Estate
Planning
Attorney
Insurance
Agent
Debt
Manager/
Banker
SHARESHARE
SHARESHARE
STRATEGIC GOLF OUTING
FUNDRAISING GALA / EVENT
Securities America   Using LinkedIn to Access the Affluent Presentation

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Securities America Using LinkedIn to Access the Affluent Presentation