4. Profile
• Don’t just follow LinkedIn
• Think strategically about
what each section could
be used for
• Use Media
• Your Headline is not your
Title!
• It’s never “finished”
9. Pulse Articles
• Complete article publishing platform for articles that any member can
write
• Includes ability to format text, add images, add videos, and most of
what you could do on a blog
• Articles have sharing capabilities beyond LinkedIn
• Articles can be elevated by LinkedIn editors to increase visibility
• Articles can be found by those you don’t know through an independent
mobile app
• Readers can comment
• Readers can follow your content WITHOUT connecting with you
• AND….
15. Advanced Search Uses
• Finding new Prospects
• Finding hiring manager at potential Employers
• Finding connections into a potential Employer
• Finding new vendors or suppliers of services for
business
• Finding service providers for personal
• Finding potential sponsors for nonprofits
• Finding how you’re connected to potential major
donors
• FINDING ANY TYPE OF PERSON YOU WANT FOR ANY
REASON!
16. Sophisticated Search Variables
• IN TITLE: training OR sales OR marketing OR recruitment OR development OR
CEO OR CFO OR CMO OR CIO OR "social media" OR Chief OR advisory
• RELATIONSHIP: 2nd Connections
• LOCATION: United States or Canada
• INDUSTRY: Financial Services OR Investment Management
• SENIORITY: Director or VP or Manager OR CXO
• CURRENT COMPANY: Ameriprise Financial Services, Inc. OR Northwestern
Mutual OR MassMutual Financial Group OR LPL Financial OR Lincoln Financial
Group OR Voya Financial OR Raymond James Financial OR Securities America
Inc. OR Voya Investment Management OR Cambridge Investment Research, Inc.
OR Waddell & Reed OR NFP OR AXA OR SagePoint Financial OR HD Vest
Financial Services OR PRINCOR FINANCIAL SERVICES Corp OR Royal Alliance
Financial Services OR Commonwealth
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