How we read when
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This image-heavy, text-light presentation touches on how The Globe and Mail used technology to get people the news quickly in 19th & 20th century. The second half looks at how people are reading The Globe and Mail in the 21st with a focus on iPhone and iPad engagement. Presented to Code Meets Print Toronto on October 21, 2013
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How we read when
- 1. How we read when Craig Saila | Twitter: @saila #CMPTO | October 21, 2013
- 4. Scarcity
- 16. Scarcity + Speed
- 19. The news you need when you want it
- 20. The news you need when you want it
- 21. Desktop web
- 22. Mobile web
- 23. Mobile web is strong with shareable content
- 24. iPhone app
- 25. Alerts keep loyal readers engaged by providing an essential service
- 26. iPad app
- 27. tl;dr? “How BlackBerry blew it: The inside story” 7,000 words •805,000+ reads in 22 days •34% reads happened 3 days after the story was published • 20% 17% 57% Internal Direct Referral Social Search 5% 2%
- 28. 1.6 million daily readers of The Globe’s content* *Combines weekday newspaper readers and ComScore web visitors
- 30. For one-third of Globe Unlimited subscribers The Globe and Mail is not a printed newspaper
- 31. Scarcity + Speed
- 33. Thank you Thoughts? Let’s talk more: @saila