10. A Page is similar to a profile except that it is,
default, public, and users can Like and become
a “fan” of your Page without first requiring
approval from the Page’s administrators.
Creating a Page is completely free but will
require your time to build and maintain.
11. Now that you’ve built your Page,
you need to focus on attracting
some fans. Here are a few ideas to
get you started.
12. Create an engaging Page.
Use applications like the discussion board and YouTube
video box to add more interesting and engaging content to
your Page. Give users a reason to become a fan of your
Page and engage with you.
Make your Page publicly searchable.
By default, your Page will be public so it can be indexed by
search engines and give you the opportunity to drive
organic search traffic to your Page.
Use Face Ads for an extra push.
Facebook ads allow you to advertise a website or other
properties on Facebook, including Pages, Groups, and Events.
16. Facebook Groups Facebook Pages
Overview Community of people Represents a brand or
with a common entity of which there
interest are fans
Messaging Message-emails Update-shows up
Members/Fans members and sends to under Requests on
Facebook Inbox user’s homepage and
sends to Facebook
inbox
Visibility on Profiles Shows up on member’s Shows up on fans’
profiles as a small text profiles with an image
link and text link
17. Facebook Groups Facebook Pages
Visibility in Public Groups are publicly Pages are publicly
Search indexed and searchable indexed and searchable
(single page only) (each Page’s tab)
Pages may show up in
fans’ public search
listings
Distribution in News When members join or When users become a
Feed engage with the group, fan or engage with the
action is distributed in Page, action is
News Feeds distributed in News
Feed
Updates / content
shared by the page
18. Facebook Groups Facebook Pages
Administrator Visibility Group admins listed on Admins are the
Group behind-the-scenes
managers of the Page
When Group admins
engage with the group When Page admins
(send a message, engage with a group
respond to a (send an update, post
discussion thread). It content), it comes from
comes from the the Page (business) –
admin’s personal unless changed in
Profile settings
Applications Available Basic applications Almost all applications
including Events, (tens of thousands)
Discussions, Wall,
Links, Photos, Videos
