The document describes the start-up and controversy of a company called Fleurty Girl that created merchandise with the phrase "Who Dat" in reference to NFL's New Orleans Saints. The NFL sent a threatening letter claiming trademark over the phrase. After public outcry and media coverage, the NFL backed off its claim. Fleurty Girl was able to continue using the phrase and has since expanded its product line. The founder indicates she would do it all again.

1. Girl, Interrupted Start-up & Controversy: Taking on the NFL fleurtygirl.net : @fleurtygirl : [email_address]

2. What was I thinking? fleurtygirl.net : @fleurtygirl : [email_address]

3. The drawing board. fleurtygirl.net : @fleurtygirl : [email_address]

4. Let’s do this >> fleurtygirl.net : @fleurtygirl : [email_address]

5. The beginning >> fleurtygirl.net : @fleurtygirl : [email_address]

8. In-store presence >> fleurtygirl.net : @fleurtygirl : [email_address]

9. Building the hype >>

10. Sold Out >> fleurtygirl.net : @fleurtygirl : [email_address]

11. The price is right >> fleurtygirl.net : @fleurtygirl : [email_address]

12. Kitchen Takeover >> fleurtygirl.net : @fleurtygirl : [email_address]

13. What was I thinking?

14. fleurtygirl.net : @fleurtygirl : [email_address]

15. Now open >>

17. News & Camera Crews >> fleurtygirl.net : @fleurtygirl : [email_address]

19. Who Dat frenzy >>

20. Who Dat frenzy >>

21. “ Two front-page stories in the Times Picayune, public clamor, and a threatening letter from Louisiana Senator David Vitter later, the NFL has backed off its trademark claim over Who Dat. In this story, Fleurty Girl, the underdog, triumphed.” -Mike Pesca, NPR

22. What the #WHODAT ?

24. Moving Forward >> fleurtygirl.net : @fleurtygirl : [email_address]

25. Expanding the line >>

26. Expanding the line >> fleurtygirl.net : @fleurtygirl : [email_address]

27. So, would I do it all over again?

28. In a heartbeat >> fleurtygirl.net : @fleurtygirl : [email_address]

29. Questions? fleurtygirl.net : @fleurtygirl : [email_address]