You may have heard of guerilla marketing, but let’s take a look at spider marketing and how it can help you sell print — online and offline.

1. Spider
Trainers
Exploring
Guerilla
Spider
Marke3ng

2. Spider
marke'ng
You
may
have
heard
of
guerilla
marke/ng,
but
let’s
take
a
look
at
spider
marke/ng
and
how
it
can
help
you
sell
—
online
and
offline.

3. Search
spider
• A
search
spider
is
a
computer
program
that
browses
the
web
in
a
methodical,
automated
manner
in
order
to
index
(create
a
list
of)
the
content
of
web
pages.
• This
process
is
called
web
crawling
or
spidering.
• Search
engines
use
spidering
and
the
resul3ng
index
as
a
means
of
lis3ng
web
pages
in
search
results
that
contain
informa3on
likely
to
answer
the
ques3on
posed
in
a
search.

4. Keywords
&
keyphrases
• Keywords
and
keyphrases
are
words
or
groups
of
words
that
a
user
would
type
into
a
search
engine
to
find
a
web
page.
• Properly
using
keywords
and
keyphrases
creates
a
link
between
a
company
or
person
and
services
provided.
• If
you
do
not
iden'fy
keywords
and
keyphrases
on
your
site,
you
are
less
likely
to
be
found
and
rarely
will
you
rank
on
page
one
of
search-­‐engine
results.

5. Validate
content
• Keywords
and
keyphrases
added
to
the
programming
of
the
site
is
called
meta
tagging.
• Your
site
gains
valida/on
when
the
meta
tags
match
keywords
and
keyphrases
used
in
the
site’s
page
text
and
image
file
names.
• If
you
do
not
iden'fy
the
keywords
and
keyphrases
of
your
site,
the
search
engines
may
have
to
guess
at
the
purpose
of
your
site.

6. Build
a
spider
web
• You
can
build
a
web
of
links
by
linking
your
keywords
to
other
sites
and
linking
other
sites
to
your
site.
• Add
links
to
and
from
social-­‐
media
accounts,
personal
sites,
other
business
sites,
and
partner
sites.
• This
effort
gives
the
spider
a
lot
of
places
to
go
that
validate
your
site
and
the
content
within
it.
• If
you
do
not
have
links
to
and
from
quality
sources,
your
message
is
not
validated.
Search
engines
have
to
take
your
word
for
it
that
you
have
a
quality
site
and
this
is
compared
to
other
sites
who
have
established
track
records.

7. Establish
yourself
• Establish
yourself
and
your
company
as
an
authority
on
a
topic.
Your
keywords
are
associated
with
this
topic.
• Use
your
keywords
in
your
social
pos3ngs
and
link
to
other
authorita/ve
sources
to
create
a
rela3onship
between
you,
the
third-­‐party
site,
and
the
keywords.
• Use
your
keywords
when
you
post
comments
to
other
blogs.
• Use
your
keywords
in
your
Google
profile,
avatar,
and
other
iden3fica3on
accounts.
• If
you
link
to
and
from
other
sources
and
do
not
reference
your
keywords,
search
engines
will
have
a
difficult
'me
associa'ng
you
with
your
keywords.

8. Current
content
• Search
engines
rank
more-­‐current
content
higher
than
aged,
outdated
content.
• The
more
oOen
you
post
and
the
more
current
the
content
is
that
you
post,
the
higher
you
will
rank.
• As
you
rank
higher,
your
associa3on
with
those
keywords
gain
more
valida3on.
• If
your
site
is
never
updated,
even
with
simple
content
such
as
press
releases,
you
will
fall
in
search-­‐engine
results
when
other
more-­‐current
sites
are
favored.

9. Build
in-­‐bound
links
(backlinks)
• Link
full
keywords,
keyphrases,
and
sentences
back
to
your
site
from
other
sites
where
the
same
keywords
and
keyphrases
are
used
(e.g.,
partner
sites).
• Post
customer
tes3monials
and
encourage
the
author
to
link
to
that
tes3monial
from
their
site.
• Create
a
standard
signature
with
a
link
to
your
site
and
use
it
when
you
post
comments
at
blog
sites
that
use
similar
keywords.
• Post
messages
to
your
social-­‐
media
accounts
that
link
to
relevant
pages
(deep
links)
at
your
site,
partner
sites,
and
customer
sites.
• In-­‐bound
links
are
one
way
that
the
search
engines
validate
you
as
an
authorita've
source.
Without
these,
they
will
favor
other
sites
that
do
have
valida'on.

10. Build
outbound
links
• Link
keywords
and
keyphrases
to
other
sites
that
use
the
same
keywords.
• Link
keywords
and
keyphrases
to
customer
and
partner
sites.
• Post
tes3monials
at
your
site
and
link
to
the
author’s
site.
Most
sites
do
a
poor
job
of
crea'ng
proper
links.
Good
example:
• Click
here
to
read
about
Spider
Trainers’
services.
Bad
example:
• Click
here
to
read
about
Spider
Trainers’
services.

11. Everywhere
the
spiders
go,
there
you
are!
You
don’t
have
to
be
just
another
site
that
does
no
marke3ng.
 Establish
relevant
keywords.
 Use
the
keywords
generously
and
appropriately
within
your
site.
 Build
links
on
keywords
and
keyphrases
to
and
from
other
sites.
 Post
content
to
your
site
regularly.
 Post
content
to
social
media
sites
and
reference
your
keyword
with
links
to
your
site
or
other
sites
that
use
similar
keywords.

12. Successful
marke'ng
A
successful
online
store
is
far
more
than
products
dropped
into
a
storefront
—
it’s
an
all-­‐inclusive
solu3on
based
upon
strategy,
marke3ng,
and
goals
to
reach
new
customers.

13. Where
good
ideas
are
put
to
great
use.
info@spidertrainers.com
www.spidertrainers.com