Even marketing companies must market, so in July 2013, at the onset of the summer slowdown, Cyndie Shaffstall, founder of Spider Trainers, asked herself, “How can I get our constituents to talk about and share information about my company so we can stay top of mind?” The answer was simple and obvious: Talk about them.

2. INTRODUCTION..............................................4
COLLECTING THE CONTENT ........................5
LINKEDIN..................................................................5
GROUPS.............................................................5
CONTACTS........................................................6
UPDATE (DISCUSSION THREAD) .....................6
MARKETING RESOURCE LIBRARY...................6
PRESENTING THE CONTENT.........................7
POSTING THE CONTENT...............................8
TRACKING THE ENGAGEMENT ....................9
ANALYTICS ...............................................................9
LEAD SCORING.................................................9
PROMOTING THE CONTENT ......................11
LINKEDIN................................................................11
MARKETING RESOURCE LIBRARY.................11
MARKETING GROUPS ....................................11
PRIVATE MESSAGES........................................11
COMPANY PAGE.............................................12
PUBLICATIONS................................................12
EMAIL NOTICES.....................................................13
LIST.LY...............................................................13
SLIDESHARE FEATURE ..........................................14
REPURPOSING THE CONTENT....................15
YOUTUBE................................................................16
MULTI-TOUCH MARKETING.................................17
SUMMARY......................................................18
ENCOURAGING STATS.........................................18
STUMBLING BLOCKS............................................18
MEASURING SUCCESS .........................................18
ABOUT SPIDER TRAINERS....................................18
CONTENTS
PAGE 2
©2013 SPIDER TRAINERS

3. YOU SHOULD READ
THIS ARTICLE IF YOU:
Are looking for ways to use LinkedIn for your B2B
marketing efforts
Are looking for unique ideas for inbound-content
marketing
Would like to learn how to repurpose content for
maximum exposure
Need ideas for promoting your inbound content
Need professional help for designing, developing,
and deploying a campaign featuring your inbound
content
TAGS
Content marketing
Inbound content
Marketing
Marketing automation
Repurposing marketing content
Multi-touch marketing
LinkedIn
Great Big Book of Things Marketers Say
Great Big Book of Things Marketers Count
Case study
SlideShare
LinkedIn
PAGE 3
©2013 SPIDER TRAINERS

4. Even marketing companies must market, so in July
2013, at the onset of the summer slowdown, Cyndie
Shaffstall, founder of Spider Trainers, asked herself,
“How can I get our constituents to talk about and
share information about my company so we can stay
top of mind?” The answer was simple and obvious:
Talk about them.
Shaffstall knew she needed a topic for that discussion
that would not only promote the audience but also
self-identify individuals within the group as her target
audience. Since Spider Trainers’ client profile is
typically that of a marketing department looking to
architect a drip or nurture campaign, she conjectured
the best topic might well be… marketing.
The Great Big Book of Things Marketers Say is a
collection of apropos quotes harvested mostly
from Shaffstall’s existing and newly established
LinkedIn connections; in her words, “astute
marketers the world over.”
Shaffstall says, “Everyone likes to be recognized as an
expert, they like to be quoted, they want to be
validated. By creating the Great Big Book of Things
Marketers Say, we could manage all of these things for
multiple authors, who were also marketers, and many
of who represented our target audience. If those
authors/marketers then shared our book of quotes
within their network, we would be enlisting an entire
army to propagate Spider Trainers’ content.”
For the first edition, Spider Trainers collected more
than 160 quotes in just three days. Two days later, they
had a few corrections and enough new quotes for the
second edition. A week later, another 50 quotes
created demand for the third edition, and less than a
week after that, 50 more provided the fourth edition
content. With 150 new quotes now in the queue, they
are readying the fifth edition, though with their focus
currently on repurposing and promotional efforts,
Spider Trainers has no firm date for the next release.
That’s a good problem to have.
INTRODUCTION
PAGE 4
©2013 SPIDER TRAINERS
Figure 1. The Great Big Book of Things Marketers Say was
technically a slide deck saved as a PDF for posting to
SlideShare.net and Spider Trainers’ ESP servers.

5. LINKEDIN
To create a book of quotes, one must first find enough
quotes to collect. LinkedIn made this easy.
GROUPS
As a member of a number of marketing groups,
Shaffstall and her team posted a message to each
relevant group explaining the project and requesting
contributions, such as: In just one sentence, what is
your best mobile-marketing or mobile-advertising
advice? The text in bold was tailored to be
appropriate for the group’s focus. For example, when
posting to a group of SEO specialists, the text was
replaced with, best SEO advice, and so on.
The outpouring of advice, tips, tricks, and best
practices has not yet stopped. In many groups, this
topic continued to be the most-active discussion an
entire month later.
Each person who contributed a quote to the
discussion, received a personal connection request
from the Spider Trainers’ team member who posted
along the lines of:
Thanks for the great advice in the discussion I
started. We would like to use your quote. If you
would prefer we not quote you, please message
me.
Looking forward to connecting,
Cyndie Shaffstall
Founder, Spider Trainers
Editor, Great Big Book series for marketers
Here is the quote we would like to use. If this
meets with your approval, please grant
permission.
[insert author’s quote]
If they accepted the connection request, they received
a response such as:
Thank you for connecting. The Great Big Book of
Things Marketers Say will be posted first to our
group (Marketing Resource Library,
http://www.linkedin.com/groups/Marketing-
Resource-Library-4962178) before distribution.
COLLECTING THE CONTENT
PAGE 5
©2013 SPIDER TRAINERS
Figure 2.
LinkedIn was the
primary source for
obtaining quotes
and also became
the primary platform
for promoting the
publication.
Figure 3. Even a month after the first edition was published,
the discussion requesting quotes was still one of the most-
active discussions in some of the LinkedIn groups.

6. This response message was designed to also bring
awareness to Spider Trainers’ exclusive LinkedIn
group, Marketing Resource Library, and an invitation
to encourage marketers to join. Since the first
promotional efforts would be sent to the Marketing
Resource Library group, having the authors join
provided Spider Trainers with an easy path to giving
advance, preferential notice once the slide deck was
published. More than 100 new marketers joined the
group based as a result of this invitation.
CONTACTS
LinkedIn also made it easy for Spider Trainers to
contact all of their current connections using the
export contact features. These contacts received a
personal message by email describing the project and
requesting a marketing-advice quote.
According to Shaffstall, “The only downside to this
particular effort was most people use their personal
address as their LinkedIn contact address — as well
they should — but this message was actually a
business request.” A small number of people
questioned this and so, in retrospect, Shaffstall
concluded they should have provided more detailed
information in the email about why the recipient was
receiving a business message at their personal email
account.
UPDATE (DISCUSSION THREAD)
Continuing their efforts in LinkedIn, Spider Trainers
also used their daily discussion thread to request
quotes from people who follow them.
MARKETING RESOURCE LIBRARY
As the final touch, a message was posted to Spider
Trainers’ group, Marketing Resource Library and
shared with Twitter. It was also promoted to the
Manager’s Choice feature in order to increase the
visibility of the request. Lastly, Spider Trainers used the
group messaging system to make one more call for
contributions.
PAGE 6
©2013 SPIDER TRAINERS

7. The Great Big Book of Things Marketers Say is
technically a slide deck created in QuarkXPress. Spider
Trainers chose to use a professional publishing
application over PowerPoint because they wanted
high-end typography features such as drop caps,
kerning, and tracking that would provide for a more
engaging presentation of the quotes.
Though a publishing application was used, the extra
effort was lost when the conversion utility at
SlideShare.net failed to maintain the carefully styled
text. In many of the pages, the large quote marks
shifted and overprinted the text, as seen in figure 4.
SlideShare was not able to resolve this issue, so Spider
Trainers provided a link to the high-res downloadable
file for those who wanted a printable version.
PRESENTING THE CONTENT
PAGE 7
©2013 SPIDER TRAINERS
Figure 4. The automatic PDF importer at SlideShare encountered
issues with the large quote marks and causing them to overlap
the text.

8. When enough quotes were collected to appropriately
title the project the great big book of anything (Spider
Trainers’ goal was 200, give or take), it was published
as a PDF
Letting viewers download willy-nilly was never their
intent. According to Chuck Meyer, client relations
manager at Spider Trainers, “Though inbound content
is about earning the business and drawing people in
so that you can show them the value of doing business
with your company, it’s also important to use that
content to collect leads whenever appropriate.”
SlideShare, figure 5, presents in a slide format with a
lead-capture form that allows viewers to ask for
contact. This is the yellow button along the bottom of
the slides.
POSTING THE CONTENT
PAGE 8
©2013 SPIDER TRAINERS
Figure 5 (left). edocr.com is a content-syndication site with more
than 100,000 members. Figure 6 (above). SlideShare, acquired
by LinkedIn, is another content-syndication site that promotes
documents presented in slide format.

9. ANALYTICS
SlideShare Pro also provides engagement analytics in
a detailed report, figure 6, and you can add a lead-
capture form as shown in figure 7.
Spider Trainers blocked visitors from downloading the
deck from SlideShare and instead posted the hi-res
PDF on their ESP’s servers for download and tracking.
To access the gated content, visitors were presented
with a custom squeeze page on the Spider Trainers’
website.
The squeeze page provided only the option to
complete the form to get the slide deck; shown in
figure 8. Visits to this short form were tracked using
both Bit.ly (figure 9) and Google URL builder
combined with Google Analytics.
The super-simple squeeze page made the process of
getting the slide deck as painless as possible and a
prefilled form meant that current customers would
only need to click the submit button since their email
address was completed automatically.
LEAD SCORING
For current leads and subscribers, Spider Trainers
tracked interest and used it to further segment their
marketing lists and increment their lead scores.
TRACKING THE ENGAGEMENT
PAGE 9
©2013 SPIDER TRAINERS
Figure 6. SlideShare provides a fairly detailed analytics report
that includes sources, countries, and social actions.
Figure 7. SlideShare Pro enables content providers to collect
lead information from viewers who would like to be contacted.

10. PAGE 10
©2013 SPIDER TRAINERS
Figure 9. Spider Trainers tracked analytics for their squeeze-page
traffic using Bit.ly, a URL shortener.
Figure 8. The simplified squeeze page and short, prefilled form
ensured minimized abandonment rates.

11. As any marketer using inbound content knows, it is not
build it and they will come. It is a long, involved
process of finding the right mix of promotional activity
and keeping it going with an engaging topic.
LINKEDIN
MARKETING RESOURCE LIBRARY
Spider Trainers first-posted notice was, as promised, to
their exclusive group, Marketing Resource Library.
Most authors had joined this group after they received
the invitation, so the bulk of contributors received their
first notice in this manner.
MARKETING GROUPS
Notices were also posted to groups where the
contributions had been harvested and if the group
allowed links, members were directed to
SlideShare.net and the squeeze page, with this
message:
Thank you to everyone for your wonderful quotes
— you’ve been immortalized in print (or rather,
pixels). The Great Big Book of Things Marketers
SlideShare (http://spdr.at/19tnjJ6), or for
download at http://spdr.at/13d5Sca
For groups that did not allow links, the members saw
this message:
Thank you to everyone for your wonderful advice.
The latest edition of the Great Big Book of
Things Marketers Say has been posted to
SlideShare. Just search for me, Cyndie
Shaffstall. (For whatever reason SlideShare’s
keyword search doesn’t find the book... [sigh])
PRIVATE MESSAGES
After the initial postings at the groups, Spider Trainers
notified the authors individually with private LinkedIn
messages such as:
Hello, Ghazi;
Thank you for your contribution to the Great Big
Book of Things Marketers Say. Your quote is on
page 294.
We have just posted the fourth edition and it is
online now.
PROMOTING THE CONTENT
PAGE 11
©2013 SPIDER TRAINERS
Figure 10. In order to further promote their exclusive LinkedIn
group, Marketing Resource Library, Spider Trainers made the first
promotional announcement to these members.
?! As you can see in the LinkedIn message
above, once Spider Trainers had the Great
Big Book of Things Marketers Say underway, they
also published the Great Big Book of Things
Marketers Count. You’ll find this second slide
deck mentioned in a number of the promotions.

12. You may view the book on SlideShare at
http://spdr.at/17ezbII or download a copy at
http://spdr.at/13d5Sca
We have also just released the Great Big Book of
Things Marketers Count.
It can be found online on SlideShare at
http://spdr.at/14mEA5G and for download at
http://spdr.at/18UxNlr
Lastly, please take a moment to join our
exclusive group, Marketing Resource Library,
which is 100% spam free and provides you a daily
digest of stories, infographics, videos, and
more that we moderators personally select.
http://www.linkedin.com/groups?home=&gid=4962178
If you like our work, please share socially and
rate or like us on the networks.
Again, thank you. Your words of wisdom have made
this book a truly valuable resource for
marketers the world over.
Spider Trainers used the Bit.ly shortened URLs to track
activity on all fronts. Most of the authors used these
same shortened URLs to share their own messages so
secondary traffic was also visible.
COMPANY PAGE
Spider Trainers also made good use of their LinkedIn
company page and posted the slide deck as a
product. They later added the video, discussed later in
this case study, for additional exposure.
PUBLICATIONS
LinkedIn profiles include the option for authors to list
publications they have authored or co-authored.
Spider Trainers was reminded of this feature when one
of the authors, Eric Bengston, added the Great Big
Book of Things Marketers Say to his LinkedIn profile as
a publication he co-authored along with Shaffstall. A
publication added to the author’s profile will show up
in their LinkedIn discussion thread (depending upon
preferences settings).
Thanks to Eric’s gentle nudge, Shaffstall also added
the book to her profile and Spider Trainers has
planned yet another LinkedIn message to the authors
to remind them to do the same.
If enough authors take advantage of this opportunity,
Spider Trainers may still enjoy another spike in activity.
PAGE 12
©2013 SPIDER TRAINERS
Figure 11. Showing further deference to their own internet real
estate, Spider Trainers also promoted the slide deck on their
LinkedIn company page.
Figure 12. LinkedIn Publications is a feature that lets authors lay
claim to their works.

13. EMAIL NOTICES
As their first outbound effort, Spider Trainers’ leads,
subscribers, and clients received a blast email directing
them to the squeeze page (so their activity could be
tracked). The email contained social-sharing icons and
a link to share with a friend, but did not provide any
other links to detract from the call to action.
Once the visitor completed the form on the squeeze
page (shown previously in figure 8), Spider Trainers
fired off an auto-responder that contained the links for
download or viewing online. The download link
accessed the hi-res PDF on the ESP’s servers (tracked
through that service’s download analytics) and the read
online button directed the user to SlideShare. Of
course, in addition to tracking which of the two
buttons they clicked, Spider Trainers also tracked the
standard fare for the emails: opens, bounces, spam
complaints, deletes, time spent reading, and the like.
Spider Trainers began a steady stream of posts to their
LinkedIn networks; and, not only were they posting,
but their newly enlisted army — the authors
themselves — was posting as well. While it fell short of
going viral by anyone’s standards, except for the 15
Cool QR Code Things video on their YouTube channel,
the Great Big Book of Things Marketers Say has easily
outperformed their previous inbound-content projects.
LIST.LY
Once outbound and social-media promotions were
underway, Spider Trainers started searching for other
creative promotional efforts — something new and
different — and edocr.com suggested List.ly. This
application, as the name implies, is a place to create a
list of anything you wish: baby names, cat breeds, slide
deck titles, favorite rock stars, and, well, astute
authors; as Spider Trainers did.
One feature of this site is designed to allow you to
import a list and, if you have social media URLs for a
list of people, it will reference that source for
information about the person in your list.
Spider Trainers generated a list of authors, most of
whom they had a LinkedIn URL, and imported into
List.ly. Unfortunately, the import feature balked and
only imported half of the authors. While working with
List.ly to resolve the bug, Spider Trainers started
PAGE 13
©2013 SPIDER TRAINERS
Figure 17 (right). For outbound messaging, Spider Trainers sent
an email with an auto-responder to their current leads,
subscribers, and clients.

14. thinking about giving something back to the authors
as a way of thanking them for their participation. Again
they turned to LinkedIn with personal messages
requesting permission to share their social URLs:
Hello, Andrea;
Thank you very much for contributing your wise
words to our Great Big Book of Things Marketers
Say. (You might also like Great Big Book of
Things Marketers Count, http://spdr.at/14mEA5G)
We would like to promote your social connections
and are compiling a list of LEADING MARKETING
EXPERTS at List.ly.
In order to provide you appropriate credit and
enable people who appreciate your quote to
follow you, could you please share the URLs to
your social networks?
Only provide URLs you would like us to pass on
to our readers.
______
Fill in the user name/company name after the
network information provided below:
______
LinkedIn personal page: http://www.linkedin.com/
LinkedIn company page:
http://www.linkedin.com/company/
Twitter: http://www.twitter.com/
Facebook deck: http://www.facebook deck.com/
SlideShare: http://www.slideshare.net/
Google +: https://plus.google.com/
Pinterest: https://pinterest.com/
YouTube: http://www.youtube.com/
______
If you have not done so already, you may
download the 4th edition hi-res version of Great
Big Book of Things Marketers Say at
http://spdr.at/13d5Sca.
______
Please also follow Spider Trainers socially:
LinkedIn company page:
http://www.linkedin.com/company/spider-trainers
Twitter: http://www.twitter.com/spidertrainers
Facebook deck: http://www.facebook
deck.com/spidertrainers
SlideShare:
http://www.slideshare.net/cshaffstall/presentati
ons
Google +:
https://plus.google.com/109723967241815358314
Pinterest: https://pinterest.com/spidertrainers/
YouTube: http://www.youtube.com/
At the time of this writing, there has not yet been a fix
for this issue and so the social-connection accounts for
the authors has not been updated and published.
Not every promotional effort goes off as planned, but
Spider Trainers remains optimistic.
SLIDESHARE FEATURE
The email and LinkedIn postings represented the
beginning of the traffic wave and at the end of the first
day, Spider Trainers had nearly 300 views and caused
so much activity on LinkedIn that the slide deck was
promoted by SlideShare (owned by LinkedIn) as a
feature in the Hot on LinkedIn section of their home
page — where it stayed for three or four days,
eventually making it to the first position. This feature
drove an entirely new set of visitors to the deck —
people they never could have reached on their own
and people who, based upon their interest in the
subject matter, were smack-dab in the middle of their
target market.
PAGE 14
©2013 SPIDER TRAINERS

15. According to Shaffstall, “The publishing and promoting
of the Great Big Book of Things Marketers Say in the
myriad formats drives traffic, increases visibility, builds
credibility, and establishes authority and that should be
the goal of any content-marketing event.
“For me when it comes to content creation, I think,
‘Why stop here?’ Once I have gone to the trouble to
create a piece of content, I want to milk it for all its
worth. Content is gold, it’s expensive and difficult to
create, so it becomes imperative that every piece do
its job and show me a real return on my investment.
Not just in the event itself; but in the tools and
applications I license and purchase to promote the
content.”
Spider Trainers has so far successfully milked the Great
Big Book of Things Marketers Say for:
Building awareness for Spider Trainers’ brand
Building their social networks
Building their LinkedIn network
Growing the membership of the Marketing
Resource Library LinkedIn group
Promoting their YouTube channel
Promoting their website and resource center
Driving traffic to their website
Contributing to search-engine optimization
Displaying their acumen in content development
and content marketing
…and as:
A slide deck
Posted to SlideShare
An slide decko
Posted to edocr.com
A PDF slide decko
A List.ly list of astute marketers
Ad copy for Facebook deck and LinkedIn (that
have yet to be published)
Auto-generated tweets posted from most pages
News announcement
Social postings
LinkedIn discussion thread, LinkedIn groupo
message, Twitter, Tumblr, Facebook deck,
Delicious, Digg, Google+, Pinterest
Repurpose Your Content article
Guest blog on edocr.com blogo
Syndicated through edocr.como
Syndicated through SlideShareo
Syndicated through Project Eveo
Syndicated through exploreB2Bo
Article on SpiderTrainers.como
REPURPOSING THE CONTENT
PAGE 15
©2013 SPIDER TRAINERS
Figure 19. The activity of the original slide deck posting was
such that Slide Share promoted the deck to their home page as
a Hot on LinkedIn mention.

16. Using LinkedIn for B2B Marketing article (this
document)
Syndicated through edocr.como
Syndicated through SlideShareo
Syndicated through Project Eveo
Syndicated through exploreB2Bo
Article on SpiderTrainers.como
A Strategic Approach to Promoting Inbound
Content case study
Syndicated through edocr.como
Syndicated through SlideShareo
Syndicated through Project Eveo
Syndicated through exploreB2Bo
Article on SpiderTrainers.como
A resource download for a sponsored webcast
An email to Spider Trainers’ leads, subscribers,
and clients
A squeeze page
Company signature lines
A video
Vine segmentso
Instagram segmentso
Social-media advertisements
Facebooko
LinkedIno
When Spider Trainers repurposes content, they do not
feel obligated to use the content in its entirety or in
the same basic format; for example the blog on
content repurposing or this case study, which
examines the process of creating the content rather
than the actual content. They frequently chop up
content, reorganize, and even merge with other
documents — editing at will. Typically they support
each individual effort with a custom squeeze page or
landing page making those repurposing efforts more
effective at lead generation while engaging their
audience and incrementing the lead score to identify
sales readiness. “The analytics we collect through
these repurposing projects gives each a purpose and
makes them a lot more useful,” says Meyer.
YOUTUBE
Though Spider Trainers could have posted a slide deck
to YouTube by adding transitions to the slides, they
wanted to present the slide deck differently;
PAGE 16
©2013 SPIDER TRAINERS
Figure 21. Foregoing the standard slide transition, Spider
Trainers recorded the quotes as a conversation track with slides
to identify the author of each quote.

17. something unique, worth sharing, and worth talking
about — a conversation in of itself.
Shaffstall chose a premise based upon a conversation
between two women marketers that someone might
be overhearing in a busy restaurant. A scenario to
which she felt most people could relate. Shaffstall
explained, “We’ve all been there, burglarizing the
conversation next us...dying to jump in…resisting
because it would be rude. This is that conversation.”
To set the mood, Spider Trainers even has the
restaurant noises in place and section slides with a
restaurant image when new topics are introduced. You
can view the finished project on Spider Trainers’
YouTube channel.
To repurpose the slide deck as video, Spider Trainers
first categorized all of the quotes by topic: SEO,
mobile marketing, marketing best practices, email,
and others. After this high-level reorg, quotes were
reordered within the group into some semblance of a
conversation. There were many quotes they simply
could not work into this format and had to sideline,
but for the remaining quotes, Carolyn Goodman (a co-
presenter on the Target Direct Marketing webcast
series) and Shaffstall set to work recording. The
women each recorded both sides of the conversation
and then the Spider Trainers’ team pulled them
together in a conversation. It’s a bit stilted to be sure,
but it sufficiently conveys the premise, the quotes, and
credits each author — exactly what they had hoped to
achieve.
When the video was posted, Spider Trainers repeated
many of the previous promotional efforts they used for
the slide deck.
MULTI-TOUCH MARKETING
Spider Trainers admits that some of their repurposing
blurs the lines of reproposing and promotion, for
example their email, landing page, and the like, but
they count that as a benefit. In the end, regardless of
what it’s called, all efforts were aligned with their goal
to provide their audience with information that would
pique their interest, encourage them to share, self-
identify a lead, and drive traffic.
Spider Trainers intends to continue to promote the
Great Big Book of Things Marketers Say in new
channels as they are discovered and at this time still
has a number of repurposing and promotional projects
on deck. There are a news announcement and
Facebook and LinkedIn ads that have been created
and not yet run, and video segments awaiting posting
to both Instagram and Vine.
PAGE 17
©2013 SPIDER TRAINERS
Figure 20. In addition to the tweets posted by the authors, when
an article about the slide deck was posted to exploreB2B, the
members there created a new wave of social posts.

18. ENCOURAGING STATS
One month out, Spider Trainers has published four
editions quoting nearly 300 authors and with that
accumulated nearly 3,000 views of the original slide
deck; innumerable social-sharing posts internally and
from the army of authors; views, sharing, and posts of
the repurposed documents; views of the video; and so
much more, but it wasn’t without challenges.
STUMBLING BLOCKS
First, of course, the List.ly issue not yet having been
resolved, but secondly and moe importantly was
centered around one author who did not recall having
written the quote Spider Trainers asked to share. He
mistook the request as a quote Spider Trainers had
written and wished to attribute to him. The marketer
wrote to Shaffstall and asked that the quote be
removed (which was done immediately and released
along with new quotes in the second edition), that
Shaffstall never contact him again (which she did not),
and then posted his objection to the slide deck’s
SlideShare page as a comment.
MEASURING SUCCESS
Spider Trainers knows that even marketing companies
must market, and their Great Big Book of Things
Marketers Say provided them with not just a great
document of pithy quotes to share, but repurposing
and promotional opportunities that far exceeded their
initial design for the project.
According to Cyndie Shaffstall, “If you want people to
talk about you, you must talk about them. People will
always be interested in themselves.”
Now in its fourth addition and another 150 authors’
quotes ready to published, Spider Trainers counts the
Great Big Book series as one of their most-successful
campaigns.
ABOUT SPIDER TRAINERS
Spider Trainers is a company of experts in email
development, web development, search-engine
optimization, analytics, graphic design, ad creation,
multimedia creation, social-media postings, writing,
and editing.
They primarily function as marketing-automation
architects who analyze a marketing department or
company’s needs in order to create campaigns to gain
a return on email-automation software investments —
even when the client is resource-limited.
Visit the Spider Trainers’ resource center to access their
library of publications designed to help you with your
marketing efforts. Spider Trainers believes that the
empowered and informed client is the successful
client.
Contact Spider Trainers
Phone: 651 702 3793
Email: cmeyer@spidertrainers.com
Website: www.spidertrainers.com
SUMMARY
PAGE 18
©2013 SPIDER TRAINERS