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Storytelling

•
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Colleen Sharen
Colleen Sharen

A brief discussion of the reasons to tell stories, the brain science behind stories and some basic story-telling principles.

Business
1  sur  32
Story telling : Not just for bedtime anymore
 
WHY AUDIENCES NEED TO HEAR STORIES
Fun
Emotions
 
WHY SPEAKERS NEED TO TELL STORIES
Entertain
Connect
Get Attention
Interact
Set Agenda
BRAIN SCIENCE BEHIND STORIES
 
63%
5%
ELEMENTS OF A GOOD STORY
Fit with Purpose
What is a good story?
Get L ost in the Story: Plot Character Setting Rich Detail
Levelling and Sharpening
 
 
SIX TYPES OF STORIES
STRIVE
S hare Knowledge
F oster Teamwork
R eveal Yourself
I nitiate Action
T ransmit Values
E xpress Vision
 

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Storytelling