The document provides tips on how to properly optimize a website for search engines. It discusses issues like duplicate content, mass submission services being unnecessary and counterproductive, and 7 steps businesses can take to properly index their site, including optimizing titles, navigation, images, blogging, social sharing, and backlinks. The document aims to help businesses understand how to work with search engines rather than try to "game" the system.

1. Welcomes You

2. Has this ever happened to you?

3. http://google.com
"...First off, I'd like to say that as an aerial
photographer, your presentation was, by far,
the best last Saturday."

4. Testimonials are GREAT!

6. http://www.yoursite.com/testimonials
"...First off, I'd like to say that as an aerial
photographer, your presentation was, by far,
the best last Saturday."

7. Everyone Is Impressed

8. Except Google

9. Blame The Penguin

10. Duplicate Content Algo
"...First off, I'd like to say that as an aerial
photographer, your presentation was, by far,
the best last Saturday."
"...First off, I'd like to say that as an aerial
photographer, your presentation was, by far,
the best last Saturday."

11. So What Could You Do?
• Don’t share :>(
• Insert into frames (another bad idea)
• Share via social media 8>)
• Share on-page via a slide-show or images !!!

13. Search Engine Submission
It’s A
Scam!

14. Posted @ Google Webmaster Forum
“I've googling awhile and i stumbled on some
sites that offer mass website submissions to
search engines. Will it effect our website
ranking if we use that kind of services.?”

15. Replied by Google
“These services are not needed and can even be
counter-productive”
– John Mueller - Google

16. NOT NEEDED
&
COUNTER-PRODUCTIVE

17. What’s A Business To Do?

18. 7 steps to indexation

19. 1
• Make sure your keyword mapping
complements your website

20. 2
• Focus on META Title & navigation keyword
synergy

21. 3
• Have consistent NAP usage (Name, Address,
Phone)

22. 4
• Optimize your images for search

23. 5
• Blog (search engines love a good story)

24. 6
• Get your links shared on social media

25. 7
• Last and most importantly - Build a consistent
stream of backlinks

26. Be patient – but these steps will work…

27. Chris Sheehy | Sidewalk Branding Company
401-481-4939