The document discusses fundraising challenges faced by the Indian voluntary sector and provides tips for effective fundraising. It notes that the sector receives approximately 25% of its funds from foreign sources, which has declined. While the need for fundraising remains as critical issues like poverty and disease must be addressed, the economic environment has become more difficult. The document then provides suggestions across five main categories to diversify fundraising sources and promote an organization's work. These include tapping local resources, involving local communities, seeking government support, retaining regular donors, and networking with other organizations.

1. Fundraising in tough times!

2. estimated 6 Indian voluntary sector gets... 25% foreign sources Source: Civil Society May 2009 Rs 75,000 Crores

3. 30,321 2005 33,937 2007 6 FCRA registrations 1,659 More than a Crore Source: Ministry of Home Affairs Annual Report, Govt of India

4. 0.33% 2005 0.28% 2007 6 Global Aid declines 0.7% UN guideline Source: The Reality of Aid, 2008

9. 1 Promote your work

12. 09/24/09 The telephone is extremely important and often under-used tool for the fundraiser. It can be used in variety of ways, either on its own or in conjunction with other media. Make phone calls Promote your work

13. 09/24/09 A presentation can be made to a formal audience and can help the fundraisers organise the ideas she/ he wants to present. Always have a 10-slide presentation ready Promote your work

14. 09/24/09 Writing a good letter is an art that a fundraiser should master. Write letters to people you know Promote your work

15. 09/24/09 The creation and production of effective fundraising and publicity literature is one of the most important tasks of a fundraiser. Good fundraising ideas cannot be fruitful if you are using poorly prepared or presented material. Distribute brochures, leaflets, appeals... Promote your work

16. 09/24/09 Using posters, banners or hoardings are the most effective way to get publicity, especially for events and campaigns. Put up posters, banners and hoardings Promote your work

17. 09/24/09 A newsletter is a good way to keep in touch with your donors and well wishers. Every time they hear from you, the chances that they might remember to support your organisation increase. Bring out a newsletter Promote your work

18. 09/24/09 Every organisation has to produce an annual report. This can be an extremely useful publication for your fundraising. The annual report is an opportunity to promote the strength of organisation and highlight its importance. Publish an Annual report Promote your work

19. 09/24/09 Organising a campaign is not easy. You need to select the right people, like campaign advisors, staff and volunteers to get your campaign started. But it is a good way to generate publicity and even funds Organise a campaign Promote your work

20. 09/24/09 There are many innovative ways to fundraise using the internet. First you have to set up a website for your organisation. Internet is also used for sending e-mail and e-newsletters. Use the internet, try social networking Promote your work

21. 09/24/09 Getting publicity is important to help drive public awareness of fundraising activities. You can use newspapers, magazines, radio, and TV to get coverage and advertise in media. Use media Promote your work

25. 4 Get government support

26. Thank Properly Communicate frequently Phone your top donors 5 Work at retaining your regular donors

29. Thank you! [email_address]