These slides go with a presentation that is part of a self-paced downloadable course, available at: http://www.dragonwyze.com/ebookclass/

1. How To Leverage Amazon.com
To Attract New Clients
Publishing books, Kindle Ebooks,
CDs and MP3 Downloads
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 1

2. Preparing your content - Books
• CreateSpace - Print Ready PDF
– Must be the trim size you want
– Content must be w/in margins specified
– Max size 400 MB
• Lulu - Word, RTF, Works, PDF, PS, Image
– Must be the trim size you want
– Max size 300 MB (larger have to be FTP)
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 2

3. Preparing your content - Books
• Creating a PDF document
– Check your sofware
• Print to PDF
• PDF converter
• Hire a professional
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 3

4. Preparing your content - Books
• Designing your document
– Embed images & fonts
– MS Word for basic design
– InDesign for higher level design
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 4

5. Preparing your content - Books
• Title Page
– Exactly as you enter it in the online form
– ISBN
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 5

6. ISBNs
• Free from CreateSpace/Lulu
– They are the publisher, limits options
• Purchased your own
– isbn.org (Bowker)
• One - $125/isbn
• 10 - $25/isbn
• 100 - $5.75/isbn
• 1000 - $1/isbn
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 6

7. Preparing Your Content - Audio
• Uncompressed AIFF
– 44.1 KHz, 16- bit, 2-channel stereo files
• MP3
– 320KBps, constant bitrate recommended;
44.1 KHz, 16- bit, 2-channel stereo files
• Must be zipped before uploading
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 7

8. Preparing Your Content - Audio
• Multiple-files
– must be sequentially numbered w/ any gaps
• 01-FirstTrack.AIFF, 02-SecondTrack.AIFF, etc.
• Extenstions
– .AIFF or .AIF or .MP3
• Maximum running time is 78 minutes
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 8

9. Preparing Your Content - Audio
• Uploading vs. Mailing
– Turnaround
– Internet Speed
– Testing
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 9

10. Which Vendor?
• Lulu
– Books and ebooks only
• Wide selection of high-end book formats
• Ebook published to iPad
• CreateSpace
– Books, CDs, DVDs
• Standard books only
• CDs easily published as MP3 downloads
• Your price/book is less than at Lulu
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 10

11. Publishing to E-Readers
• Kindle Direct Publishing
– Kindle publishing only
• Lulu
– iPad publishing only
• SmashWords
– Publishes to all major e-readers
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 11

12. Beyond Amazon.com
• SmashWords
– Other readers & their marketplace
• Your website
– “Shop” tabe
– Special website
• Back of the room sales
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 12

13. To Be or Not To Be a Publisher
• Whoever registers the
ISBN is the publisher
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 13