The document discusses the relationship between corporate social responsibility (CSR), leadership styles, communication strategies, and management trends. It presents an agenda covering the introduction and problem definition, institutionalization of CSR, management styles related to CSR initiatives, the role of management trainers in management trends, and the project framework and methodology. Key findings include that explicit and implicit CSR can co-exist in organizations, with transformational leadership helping to manage conflicts and drive innovation. Management trainers see CSR as mainly a management responsibility but take a conservative, implicit approach, suggesting they view transformational leadership as important.

1. Lars Rademacher, Nadine Remus Dept. M e dia Management, MHMK Munich CSR between leadership, communication strategy and management fashion. A (strictly) relational approach

5. II Institutionalization of CSR: Drivers of institutionalization (Angus-Leppan et al. 2010)

6. II Institutionalization of CSR: Drivers of institutionalization (extended scheme from Angus-Leppan et al. 2010)

7. II Institutionalization of CSR: Drivers of institutionalization (extended scheme from Angus-Leppan et al. 2010)

10. IV Role of management trainers in a management fashion cycle Source: Abrahamson 1996

11. IV Role of management trainers in a management fashion cycle Source: Abrahamson 1996

14. VI Findings

16. V Findings

20. [email_address] www.mhmk.de CSR between leadership, communication strategy and management fashion. A (strictly) relational approach