2. Slide 2 Computer Applications Stage 1
SlideSlide 22
The Website
Development Process
• Involves the following Stages
– Site definition and planning
– Information architecture
– Site design
– Site construction
– Site marketing
– Tracking and maintenance
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3. Slide 3 Computer Applications Stage 1
SlideSlide 33
Site Definition and
Planning
• Define Goals and objectives of
Site
– To buy and sell something
– To entertain
– To educate
– To inform
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4. Slide 4 Computer Applications Stage 1
SlideSlide 44
Short Statement of
Goals
• Define the Objectives
– Make a list of the goals
– Prioritise them
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5. Slide 5 Computer Applications Stage 1
SlideSlide 55
Define The Target
Audience
• Who are the potential site visitors
• The need to accommodate a range of
different user skills and needs
– The casual Web surfers (not searching for
anything in particular)
– Expert and frequent users (who are doing a
focused search for something)
– The novice and occasional users
– The international user (language etc)
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6. Slide 6 Computer Applications Stage 1
SlideSlide 66
Target Audience
• The market can be segmented by age,
gender, income, geographical region,
interests/hobbies etc
• By knowing your audience the chance
of success is better
• The content and layout of the site
will largely depend on the target
audience.
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7. Slide 7 Computer Applications Stage 1
SlideSlide 77
Design Critiques
• Look at successful models of websites
from the user perspective. See what
works and what does not
• Every site will consist of a number of
linked pages. The differences will be:
– Number of pages (breath and scope)
– How they are linked (navigation system)
– How easy or difficult to use and get aroundhttp://cssfounder.com
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8. Slide 8 Computer Applications Stage 1
SlideSlide 88
Content Inventory
• Assess the content you will need to
achieve your goals
• Build an inventory of the existing
content and plan for that which you
will need
• Content development is the most time-
consuming part of web development
• At the end of this stage you should
have a site production checklist
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9. Slide 9 Computer Applications Stage 1
SlideSlide 99
A Site Production
checklist
• Goals and objectives
• Technology needed
• Support required
• Marketing Plan
• Maintenance Plan
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10. Slide 10 Computer Applications Stage 1
SlideSlide 1010
Technology
considerations
– Web browsers and operating systems
supported
– Bandwidth considerations - the average user
– Coding, scripting that will be used (HTML,
Java etc)
– HTML, Java, Javascript etc
– Viewer support mechamisms
• E-mail
• Chat Rooms http://cssfounder.com
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11. Slide 11 Computer Applications Stage 1
SlideSlide 1111
Web server
considerations
• In-house or Internet Service
Provider (ISP)
• Disk space required
• Logging traffic
• Search engine suitable for your
content
• Database support http://cssfounder.com
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12. Slide 12 Computer Applications Stage 1
SlideSlide 1212
Budget planning will be
detailed
• Salaries
• Hardware and software required
• Ongoing personnel to maintain
the site
• Ongoing technical support
• Database maintenance
• New content development
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