CSTalks - Increasing the Contrast of Importance - 23 Mar

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Informal QE Information Session

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Marcel Boehme
Presented by Marcel Boehme
Wednesday, March 23, 2011

CSTalks - Increasing the Contrast of Importance

CSTalks
Questions to be answered.

• Why does Software suck?

• Why are papers rejected nowadays?

• What does Apple right and others wrong?

• Why does every todo-list surely have way too many items?

3


Tool Set
Which one for nailing?

4


Trousers
Which one for the party?

5


Processors
Back in the early times

i386: 12 - 40MHz Pentium Pro: 200MHz

6


Gadgets
You have ‘em all

7


1. Paradox of Choice (Barry Schwartz)

• Before we have to make a decision:
• We used to have nothing,
• only a limited choice.
• Now, we want more freedom to choose.
• That means, we want more choice.
• Soo many opportunities!

8


Trousers
Which one for party?

9


Mobiles
I don’t even know
what I want!?!

10



• Before we have to make a decision: “So many things!”
• We used to have nothing, only a limited choice.
• Now, we want more freedom, more choice!

• While we have to decide: “Too much choice!”
• Decision making uses up precious time
• No freedom, but paralysis!

11



• Before we have to make a decision: “So many things!”
• We used to have nothing, only a limited choice.
• Now, we want more freedom, more choice!

• While we have to decide: “Too much choice!”
• Decision making uses up precious time
• No freedom, but paralysis!

• After we decided: “But I didn’t want that!”
• Regret to decide differently
• Opportunity costs subtracts from satisfaction

11



12


“There is too much choice in the
modern world and we are pay-
ing an enormous price for it. It
makes us feel helpless, mentally
paralyzed and profoundly dis-
satisﬁed.”

- Barry Schwartz
13


Speciﬁcation

14


Speciﬁcation

15


2. Why should I care?

1. You will be creators!
• You will burden people with choices and decisions
2. You will be deciders!
• You will carry the burden of making decisions
• your own and
• other peoples’

16



• Software/Hardware User Interfaces
• Papers for journals and conferences
• Presentations (all sorts of data, software design, ..)
• As Entrepreneurs:
• Business Plan
• Marketing Strategy

17



• “Why Software Sucks” - David Platt

18


Usability
We don’t have it

• It’s an email provider
• It’s a search engine
• It’s a news site
• It’s a chat platform
• ...
• All in one page

• For logging into email account
• Find it first!
• Half a dozen redundant clicks
• Paris Hilton drunk again?
• 97% distractions
19


Usability
Stop looking - Start ﬁnding

20


Gold Plating Generally Overrated

• WePad (vs. iPad)
• Supports Flash!!
• Real Multitasking!!
• WIFI, UMTS, 3G, BT
• HDMI, Card Reader
• Webcam, GPS, Gyro

• BUT
• Jittery, shaky, slow
• Drains battery
• Not fun using it

21




• Problem: developers assume users to be like them
• User knows about every feature
• User needs every feature
• User needs to be aware about every minor problem

22




• Problem:
• Creator is not empathic and delegates decisions
• “So much functionality - the user has gotta be proud of me!”
• “So much time for the evaluation - will put every last bit in the paper!”
• Decider doesn’t care or even know what he wants
• “Exception in module 0xCAFEBABE?? - Just wanna do my job here.”
• I misspelled ‘the’? - Then autocorrect it for me for gods sake!”
23




• Solution: developers should start thinking as users
• What is important?
• Which goals does the user want to achieve
• What is the user interested in?

24



• As an employee - What am I gonna do next on my todo-list?
• As a manager - Where to spend the budget?
• As a student - What after graduation? Paper gist?
• As a committee member - Which paper to read next?
• As a geek - Which fancy mobile/tablet/laptop to buy?

25



• As an employee - What am I gonna do next on my todo-list?

26


TODO Lists
Always too much to do!

* Finish GRP * Bugﬁx at module 0xCAFEBABE
* Call mom about gift for sis * Apply for internship
* Reply Bogdan on Facebook * Go traveling in
* Go cycling in Pulau Ubin ** Angkor Wat
* Watch CSI Miami ** Shanghai
* Read new blog entry Marcus ** Guilin
* Answer email from dad ** Yogyakarta
* What do I do after graduating? ** weekend on Tioman
* Deadline FSE’11 tmrw!! * Update submission deadlines
* Prepare CSTalks presentation * 01.04. meeting supervisor



TODO Lists

• Covey’s Time Management Matrix

1. Classify items into matrix
2. See what to do next



TODO Lists



Summary
Hope you can answer them

• Why does Software suck?

• Why are papers rejected nowadays?

• What does Apple right and others wrong?

• Why does every todo-list surely have way too many items?

30


Conclusion
Increase the Contrast of Importance

• Give only few explicit choices
• Main contributions in a paper
• Most important features of your product
• Elevator Pitch!

• Definite decision: What is (un-)important for deciders
• Do not delegate unimportant decisions

• Establish feedback-loop
• Users really want an [Unlike] button in Facebook
• Read what reviewers would like to see in camera-ready version

31


Conclusion

• Reduce all to a few decisions (by importance)
• Stop procrastinating:
• If you postpone important decisions, it will get worse
• It doesn’t get worse only if it was not important anyway
• Start saying No.

• Reduce all to a few explicit choices (by consequences)
• For every decision

32


Conclusion

Find this point

33

Informal QE Information Session

Thank You!


CSTalks - Increasing the Contrast of Importance - 23 Mar

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