This document provides guidance for answering Question 3 of an evaluation for an A2 Media coursework. It instructs students to collect audience feedback on their three media products through online platforms like YouTube, social media, and surveys. Students are told to gather feedback using various digital formats like videos and images. The document offers tips on structuring the response, including outlining the feedback collection plan, generating questions, and discussing what was learned from the feedback about audience reception and potential improvements.

1. CTK – A2 Media: Unit G324 Advanced Portfolio Coursework
-A2 Media: Evaluation Q3-
Level 1: 0-7 Minimal Level 2: 8-11 Basic Level 3: 12-15 Proficient Level 4: 16-20 Excellent
Your Evaluation work will be marked on how well you demonstrate:
 Understandingof the forms and conventions used in the productions.
 Understandingof the roleand use of new media in various stages of the production.
 Understandingof the combination of main product and ancillary texts.
 Understandingof the significanceof audiencefeedback.
 Skill in choiceof form in which to present the evaluation.
 Use of digital technology or ICT in the evaluation,& the ability to communicate.
You Are Required to Answer FOUR Questions (Each member chooses one question, but you must present the
evaluation as a group task – WE not I):
1. What ways do your products use/develop/challenge forms & conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction/research/planning/evaluation stages?
IT IS ESSENTIAL TO ILLUSTRATE THESE FOUR ANSWERS USING A VARIETY OF SOURCES & MULTI MEDIA:
 Website Links (Inspirations/Techniques etc.)
 Videos (Real Media Texts)
 Diagrams (Conventions)
 Stills/Grabsfromyour Poster + Magazine+ Trailer (Cutyour Products up – be specific)
 Sketches + Drafts + Images + Gifs + Photos + Moodboards + Photoshop Work
REMEMBER:
 Discuss all three media products that you have created (Includeyour team website if relevant)
 There is no maximum or minimum word limit
 YOU ARE NOT BEING ASKED TO WRITE AN ESSAY!
 Answer in a creative and informativemanner.
EXAMINERS TIPS FOR A SUCCESSFUL EVALUATION:
“Take a multi-media approach. Whether a presentation, blog or DVD, an effective evaluation uses clips and
stills from production work, feedback from the target audience (often video + audio clip) and a reflective
analysis. Videos can often be paused and annotated, including interviews with their audience. The Evaluation is
often the weakest element of students’ work, so therefore you must put in a significant amount of time and
effort as it carries 20 marks. The worst evaluations are blogs or presentations consisting of entirely text. The
best submissions make the most of the electronic basis of the new spec, thoroughly integrating audio, video,
image, and web links to the written word”.

2. CTK – A2 Media: Unit G324 Advanced Portfolio Coursework
QUESTION 3
What have you learned from your
audience feedback?

3. CTK – A2 Media: Unit G324 Advanced Portfolio Coursework
Q3. What Have You Learned From Your Audience Feedback?
Audience feedback refers to the collection of opinions from your target audienceon the strengths and
weaknesses of your final products.Whatdid they originally ask for? Haveyou delivered this? Your production
team needs to find some elementsof creative from this process, be interactive, be daring, get online!
FIRST, COLLABORATE POST PRODUCTION FEEDBACK ON YOUR FINAL PRODUCTS, BE ADVENTUROUS:
 Post your trailer on www.youtube.com and gather feedback comments
 Post links to your products via your production team website on Facebook, Instagram, Twitter
 Invite comments on your film’s website guestbook or an online poll (Create one if need be)
 Conduct public viewings/screenings + Video Interviews
Audience research could also involveanalysingYouTube accountinformation (Stats) where you can see where
people are from when they view your trailer (indicatingwherein the world your trailer mightbecome
successful).You can also find outhow people link in to your trailer on YouTube i.e. how many click on a link
from Facebook/Search/Website etc. This may determine the best methods of promotion.
AFTER COLLECTING YOUR FEEDBACK, DISCUSS:
1. How did your target audience respond to your finished products?
(What did they like? What did they dislike?)
2. Did audiences recognise your products genre?
(Were the conventions you used familiar to them? Did they enjoy you challenging them?)
3. Based on the feedback, how do you feel you could have made a more effective product?
(What would you do differently if you could conduct this project again?)
Do not to be offended if someone does not likeyour work. The anonymous nature of the internet tends to
encourage people to speak their mind without consideringpeople’s feelings,so be professional and objective.
Use the feedback you have gathered to drawconclusionson how effective your work has been and what
improvements you would make if you had the time and resources to tacklethis project again.Provideyour
audiencewith a range of closed questions rather than very open questions with lots of different outcomes –
you must ensure that you can control the data/feedback you receive back, in order to process iteffectively.
This question asks you what did you LEARN from your audience feedback? So it is essential that you do not
just describe the feedback that you received. Instead, try to see if there are any common elements.
POSSIBLE STRUCTURE
1). Why are you completing some audienceresearch? What is a target audience? Who is your target audience?
2). Discuss a plan of action – how areyou collaboratingfeedback? (Embrace digital means as much as possible)
4). Generate TEN questions you will ask your audiencefor EACH of your 3 products (30 questions in total).
5). Post your trailer on YouTube and gather feedback comments – discuss wherepeople are in the world when
they watch your trailer + how they accessed the video (also post a link to your website).
6). Post your trailer,movie poster and movie magazine front cover on Facebook, twitter etc. (screen grabs).
7). Create an online poll to people you know via email (survey online,survey monkey, etc.)
8). Hit the streets! Audio recordings,videos etc. – GATHER DATA IN AS MANY DIFFERENT WAYS AS POSSIBLE!
9). EVALUATE – Discuss whatthey liked & disliked abouteach product. What would you do differently again?
QUESTION 3: LEVEL-4 EXAMPLE ANSWERS
2013-14: Eye Productions
2013-14: Grim Studios
2013-14: Spooky Entertainment
2012-13: Dreent Entertainment
2012-13: Breaking Horizon
2012-13: Mindblown Productions
2012-13: Urban Pictures Productions