Facebook - The Road to 500 million users

The Road to 500 million active users

Listen. Engage. Inspire.

Some fun facebook facts

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Copyright 2010 CTN Consulting

The Average Facebook User…(per month)

 Has 130 friends on the site
 Sends 8 friend requests
 Clicks the Like Button 9 times
 Writes 25 comments
 Becomes a fan of 2 pages
 Is invited to 3 events
 Is a member of 12 groups

Source: Mashable


The Average Facebook User (per day)

Spends > 55 minutes on Facebook


50% of Users log on every day


Oxygen Survey Says…

 34% women 18-34 say checking Facebook is the first
thing they do when waking up in the morning
 26% women 18-34 get up in the middle of the night
to read text messages
 37% women 18-34 have fallen asleep with their PDA
in their hands


facebook has over 150 million mobile users.


Top 10 Pages on Facebook

Name # of Fans
1. Texas Hold'em Poker 17,059,832
2. Michael Jackson 16,490,570
3. Facebook 13,317,394
4. Lady Gaga 12,850,472
5. Family Guy 12,626,477
6. Mafia Wars 11,745,115
7. Barack Obama 10,895,541
8. Starbucks Coffee Company 10,435,608
9. House 10,082,864
10. Twilight 9,632,275


Founder and CEO
The original founder of Facebook and CEO is Mark Zuckerburg.
Mark and 3 of his roommates created Facebook while
attending Harvard University and launched the site on
February 4, 2004 from their college dorm room. Forbes
Magazine named Mark “the world’s youngest self-made
billionaire” being worth an estimated $1.5 billion due to his
creation of the popular website.


2004
 February Mark Zuckerberg and co-founders Dustin
Moskovitz, Chris Hughes and Eduardo Saverin launch
Facebook from their Harvard dorm room
 March Facebook expands from Harvard to Stanford,
Columbia and Yale
 June Facebook moves its base of operations to Palo Alto,
Calif.
 September Groups application is added; the Wall is added
as a Profile feature
 December Facebook reaches nearly 1 million active users


2005
 May Facebook raises $12.7 million in venture capital
from Accel Partners;
Facebook grows to support more than 800 college
networks
 August The company officially changes its name to
Facebook from thefacebook.com
 September Facebook expands to add high school
networks
 October Photos is added as an application
Facebook begins to add international school networks
 December Facebook reaches more than 5.5 million
active users

2006
 April Facebook raises $27.5 million from Greylock Partners,
Meritech Capital Partners and others
Facebook Mobile feature launches
 May Facebook expands to add work networks
 August Facebook development platform launches
Notes application is introduced
Facebook and Microsoft form strategic relationship for banner
ad syndication
 September News Feed and Mini-Feed are introduced with
additional privacy controls
Facebook expands registration so anyone can join
 November Share feature added on Facebook, simultaneously
launched on over 20 partner sites
 December Facebook reaches more than 12 million active
users


2007
 February Virtual gift shop launches as a feature
 March Facebook reaches over 2 million active Canadian users
and 1 million active UK users
 April Facebook reaches 20 million active users
Facebook updates site design and adds network portals
 May Facebook launches Marketplace application for
classified listings
Facebook hosts F8 event to launch Facebook Platform
Facebook Platform launches with 65 developer partners and
over 85 applications
 October Facebook reaches over 50 million active users
Facebook launches Facebook Platform for Mobile
Facebook and Microsoft expand advertising deal to cover
international markets; Microsoft takes a $240 million equity
stake in Facebook
 November Facebook launches Facebook Ads

2008
 January Facebook co-sponsors Presidential Debates with
ABC News
 February Facebook launches in Spanish and French
 March Facebook updates privacy controls to include
Friend List privacy
Facebook launches in German
 April Facebook launches Facebook Chat
Facebook releases Translation application to 21
additional languages
 August Facebook reaches over 100 million active users
 December Facebook Connect becomes generally
available

2009
 January Facebook reaches over 150 million active users
CNN Live/Facebook integration
 February Facebook reaches over 175 million active users
Facebook joins OpenID board
“Like” feature added
 April Facebook reaches over 200 million active users
 May Digital Sky Technologies makes a $200 million investment
for preferred stock at a $10 billion valuation
 June Facebook launches Facebook Usernames
 July Facebook reaches over 250 million active users
 August Facebook acquires FriendFeed
 September Facebook reaches over 300 million active users
 December Facebook reaches over 350 million active users

2010

 February Facebook reaches over 400 million active
users
Facebook surpasses Google in
traffic!
 April Facebook acquired Divvyshot.
 May Facebook acquired ShareGrove.


2010

July Facebook anticipated to
announce 500million
active users


We leave you with this…

If facebook were a country,
it would be the THIRD
Most Populated


Contact CTN Consulting
MONICA SETHI
Creative Director
CTN Consulting
monicasethi@ctnconsulting.com
703.430.5975 phone

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Facebook - The Road to 500 million users

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