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Running an authentic influencer marketing program

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Christoph Trappe
Christoph Trappe

Online (and offline) people listen to their friends. They ask them for recommendations, opinions and feedback on what product to buy, which doctor to see and what gym to attend - to give just a few examples. Brands can now reach people directly, but that doesn't mean that's always a successful tactic. Since people listen to their friends, we try to reach those friends (influencers) who then share our message and story. This session from the 2015 IMA conference covers how to run a successful influencer marketing program and helps you get started today.

Marketing
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Influencer marketing @ctrappe Internet Marketing Association Las Vegas 2015 @ctrappe#impact15
Christoph Trappe @ctrappe Top social media healthcare influencer Top content marketer Former United Way VP Global speaker Hi! @ctrappe
Rules! :) Questions? Ask ‘em! Live tweeting, blogging, etc. is encouraged! I’m live tweeting this! @ctrappe#impact15
Slides: Authenticstorytelling.net/Impact15
Please use the hashtag! #Impact15 @ctrappe
Let’s find some influencers @ctrappe#impact15
@ctrappe#impact15
@ctrappe#impact15
Use some fancy system to run an algorithm @ctrappe#impact15
So who are the influencers? @ctrappe#impact15
@ctrappe#impact15
@ctrappe#impact15
@ctrappe#impact15
@ctrappe#impact15
@ctrappe#impact15
@ctrappe#impact15
@ctrappe#impact15
Think about your advocates @ctrappe#impact15
You Friends (Vocal) supporters Family Loose connections Medium connections Strong connections @ctrappe#impact15
You Friends (Vocal) supporters Family Loose connections Medium connections Strong connections Their connections Their connections Their connections Their connections Their connections Their connections @ctrappe#impact15
Influencers come in many shapes and sizes @ctrappe#impact15
“Please sell to me.” - no one @ctrappe#impact15
Influencer marketing Build a connection Share their content Be friendly Have a conversation Know and understand them Don’t ask for anything until ways down the road @ctrappe#impact15
Likeable people are easier to get along with. @ctrappe#impact15
Transactional relationships are not sustainable. Form relationships that mean something. @ctrappe#impact15
The best influencer outreach programs make it a habit to be nice and relevant to all. @ctrappe#impact15
You can start now! Being nice scales!
Christoph Trappe @ctrappe 319-804-9853 ctrappe@gmail.com Blog: AuthenticStorytelling.net Stay in touch! @ctrappe#impact15

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Running an authentic influencer marketing program