1. Results for Tom Smith

2. 1. Strategic
Bring order to chaos identifying the right solution to the problem.
• Hand-picked to rescue the Volvo Truck account by organizing and leading
the development and production of 90 pieces of sales collateral in a timely,
cost effective manner thus gaining the client’s trust in the firm’s ability to
meet their needs.
• Conducted in-depth one-on-one interviews with 20 sales representatives
that resulted in the creation of a marketing tactic that helped Farm Bureau
meet their 12-month health insurance sales goals in less than 3 months.
• Led the development and production of more than 60 creative elements,
including three television commercials, for Disney on Ice in less than 12
weeks.

3. 2. Maximizer
Excellence, not average.
• Helped The Stone Agency double gross revenue from $12 million to $24
million in two years by growing the Blue Cross and Blue Shield business
with a very successful testimonial campaign that changed consumers’
perceptions of the brand.
• Developed and implemented customer bonding and customer satisfaction
measurement and improvement program for GTE Wireless (now Verizon)
that reduced churn by 29% and saved $16,200,000 in revenue.
• Developed customer bonding program for Checkfree Investment Services
that reduced churn by 50% thus saving more than $1 million in revenue in
a single year and untold millions in subsequent years due to repeat
business and referrals.

4. 3. Achiever
Constant need for achievement and accomplishments.
• Published more than 20 case studies, 50 blog posts, three manuscripts,
three white papers, 20 overviews and technical specifications sheets and a
new website for Anua as part of an inbound marketing campaign that
increased awareness of, and interest in, the brand and its products.
• Implemented public relations campaign for FMI Corporation that resulted
in more than 500 media “hits” worth more than $25 million in earned-
media value.
• Sourced 200 tons of mussel shells, using a LinkedIn Seafood Professionals
Group, in less than nine weeks identifying a supplier at a lower price point
than corporate purchasing had been able to identify in three years.

5. 4. Consistency
Treat people the same, regardless of their station in life.
• Mentored, led the development of and taught more than 100 marketing
professionals, clients and students.
• Member of First Flight Federal Credit Union Board of Directors – 6 years.
• Fuqua School of Business representative on the Executive Committee of
the Duke Annual Fund – 5 years.
• Volunteer marketing consultant for North Carolina Center for Nonprofits –
since 2009, ongoing.
• Recognized for outstanding contributions by the North Carolina Society for
the Prevention of Child Abuse.
• Led marketing communications campaigns for March of Dimes, YWCA and
United Way.

6. 5. Responsibility
Do what you say you will do when you say you will do it.
• Only person from business school class to be employed with Madison
Avenue advertising agency.
• Served as the COO for the marketing communications division of FGI,
managing a team of 42, creating a traffic department and workflow
implementation plan to ensure the timely and on-budget development and
production of hundreds of creative projects each year.
• Managed FGI corporate and departmental finances, forecasts and expenses
for 7 years keeping expenses at or below budget earning the owners’ trust
and confidence that financial projections were accurate.