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Immersive experiences?
Ian Forrester
Senior Firestarter, BBC R&D
@cubicgarden
@cubicgarden | https://twitter.com/bit_LAV/status/1141258445418565633
Rethinking storytelling in the internet age
@cubicgarden | http://www.nehrlich.com/blog/2008/07/04/living-in-the-future/
Future Experiences and Technology
@cubicgarden
@cubicgarden
xR experiences
@cubicgarden | https://www.youtube.com/watch?v=Y9BuKcNVKPY
Latest VR experiences
@cubicgarden | https://www.youtube.com/watch?v=Y9BuKcNVKPY
But... media has much more potential
Object based media
@cubicgarden | https://www.flickr.com/photos/nickpiggott/5212959770
Object based media
The idea behind ‘object-based’ media is that you take all the
assets for a given TV or radio show – the video clips, the
accompanying audio, any music soundtrack, and extras like
subtitles and sign language translations
wrap it up in useful metadata and then use software to ‘remix’
it as needed
@cubicgarden | https://www.flickr.com/photos/nickpiggott/5212959770
Media
@cubicgarden | https://www.flickr.com/photos/adelinapeltea/9026208637/
Metadata
Red Tile 2 x 1
Yellow Brick 1 x 1@cubicgarden
The objects make the story
@cubicgarden
New medium, new rules
@cubicgarden | https://www.bbc.co.uk/news/entertainment-arts-15524004
Storytelling timeline
@cubicgarden
Oral storytelling
@cubicgarden | http://www.flickr.com/photos/smcgee/234278571
Immersive, engaging, participatory & adaptive
@cubicgarden | https://www.flickr.com/photos/140034174@N05/26077478920
Immersive media for more than one
Shared experiences
@cubicgarden | https://www.flickr.com/photos/cfccreates/10821335015
Is this the end of the shared experience?
@cubicgarden
This shared experience?
@cubicgarden | https://www.bbc.co.uk/news/entertainment-arts-15524004
Or rather this experience
@cubicgarden | https://www.bbc.co.uk/news/entertainment-arts-15524004
Or this one!
@cubicgarden | https://www.bbc.co.uk/news/entertainment-arts-15524004
Really?
@cubicgarden
Media has much more potential
REALLY!
@cubicgarden | https://www.gizmodo.co.uk/2016/03/wearing-vr-goggles-on-rollercoasters-is-a-next-level-vomit-factory/
Lessons from immersive theatre
Engaging
@cubicgarden | https://www.punchdrunk.org.uk/sleep-no-more
Adaptive
@cubicgarden | https://www.blasttheory.co.uk/
Participatory
@cubicgarden | https://www.londontheatre.co.uk/theatre-news/news/immersive-zombie-experience-variant-31-to-have-world-premiere-in-the-west-end
Immersive
@cubicgarden | https://www.vice.com/en_us/article/ywm8gk/dr-edson-burton-afrofuturist-immersive-theater-lost-astronaut
Immersion beyond visual & audible
We have more than 2 senses
@cubicgarden
Touch and haptics
@cubicgarden | https://www.themoviedb.org/movie/333339-ready-player-one/images/backdrops?language=en-US
Why haptics?
@cubicgarden | http://worrydream.com/ABriefRantOnTheFutureOfInteractionDesign/
Force feedback haptics
@cubicgarden | | https://electronics360.globalspec.com/article/9368/latest-innovations-utilizing-haptic-technology
Air vortex haptics
@cubicgarden | http://edition.cnn.com/2013/10/29/tech/innovation/feel-objects-in-thin-air/ | http://www.bris.ac.uk/news/2013/9817.html
Ultrahaptics and Leapmotion
@cubicgarden | https://www.ultrahaptics.com/news/announcements/ultrahaptics-leap-motion/
Electric Muscle Stimulation
@cubicgarden | https://19.re-publica.com/session/augmented-human-future-where-we-share-bodies-senses-machines
Kinaesthetic media
@cubicgarden | https://www.bbc.co.uk/rd/blog/2011-03-designing-connected-media-spac
Smell and the nose
@cubicgarden | https://www.youtube.com/watch?v=hF5WNXA6y2E | https://hiveminer.com/Tags/smellovision/Interesting
Smell-o-vision hasn’t moved on...
@cubicgarden | https://en.wikipedia.org/wiki/Smell-O-Vision | https://www.wired.com/2011/07/4-d-movies/
Scent in marketing has moved on
@cubicgarden | https://www.youtube.com/watch?v=snJnO6OpjCs | https://www.shopify.co.uk/retail/the-science-of-smell-how-retailers-can-use-scent-marketing-to-make-more-sales
That new car smell
@cubicgarden | https://gizmodo.com/what-exactly-is-that-new-car-smell-5896801
That new home smell
@cubicgarden | https://www.thisismoney.co.uk/money/mortgageshome/article-2748034/Estate-agents-reveal-tips-selling-property-adding-value.html
Smells, memories and emotions
@cubicgarden | https://www.nytimes.com/2008/08/05/science/05angier.html | https://www.scientificamerican.com/article/why-do-smells-trigger-memories/
Fragrance boxes
@cubicgarden | https://www.indiegogo.com/projects/moodo-the-smart-home-fragrance-box--2#/
Taste
@cubicgarden | http://www.youtube.com/watch?v=TxvW4WMzcrA
Taste
@cubicgarden |
Taste
@cubicgarden | https://www.youtube.com/watch?v=DNz23XXLa1E | https://www.livescience.com/10457-smell.html
Researchers estimate 80 percent
of the flavors we taste come from
what we smell
Space defines the experience
@cubicgarden | https://immerse.news/building-it-as-we-go-226f24086e86
“We’ve always worked really hard on making the space a
story as well. We want to keep making a space with a
narrative, work that sits alongside each other.”
- Dan Tucker, curator of Alternate Realities at Sheffield Doc/Fest
The Limina experience
@cubicgarden |
The living room of the future
The Internet of things
@cubicgarden
Perceptive Radio (2013)
@cubicgarden
Your phone is the perceptive radio
@cubicgarden
Perceptive podcasting
@cubicgarden | https://www.bbc.co.uk/rd/projects/perceptive-radio
Reinventing podcasting
@cubicgarden | https://www.flickr.com/photos/giuseppemilo/14525042460
Try it out and learn more...
@cubicgarden | https://espacio.fundaciontelefonica.com/evento/xr-fest-taller-como-impactar-a-tu-audiencia/?ide=65988
Fully immersive experiences
Devices working together with media
@cubicgarden | https://www.flickr.com/photos/schoschie/4294160420
Dalek’s attack
@cubicgarden | https://www.slashgear.com/bbc-wifi-dalek-demos-internet-of-things-tv-potential-25198028/ | http://www.bbc.co.uk/blogs/researchanddevelopment/2011/11/tv-controlled-daleks---not-com.shtml
Fully immersive but creepy experiences?
@cubicgarden | www.imdb.com/title/tt0119174/ - The Game (1997)
Living room of the future
@cubicgarden | https://www.bbc.co.uk/rd/projects/living-room-of-the-future | https://www.britishcouncil.ba/en/the-living-room-of-the-future
The living room of the future
www.imdb.com/title/tt0119174/ - The Game (1997)@cubicgarden | http://www.bbc.co.uk/rd/blog/2017-10-on-the-living-room-of-the-future | https://www.britishcouncil.ba/en/the-living-room-of-the-future
@cubicgarden | https://www.youtube.com/watch?v=ZrNPwYZMS2w
@cubicgarden | https://www.themoviedb.org/movie/565940-living-room-of-the-future-short
@cubicgarden | https://www.bbc.co.uk/rd/projects/living-room-of-the-future
@cubicgarden | https://www.bbc.co.uk/rd/projects/living-room-of-the-future
@cubicgarden | https://www.bbc.co.uk/rd/projects/living-room-of-the-future
Living room in FACT Liverpool
@cubicgarden
Living room in the V&A museum
@cubicgarden
Living room in the Tate Modern
@cubicgarden
Living room in Skope
@cubicgarden
Living room in Skope
@cubicgarden | https://www.bregroup.com/events/eventdetails.jsp?id=16149
Living room permanent display at BRE
How is it created?
OBM
Adaptive
media
HDI
databox
IOT
Physical
devices
@cubicgarden | http://www.databoxproject.uk/
Not too late to sign up...
@cubicgarden | https://espacio.fundaciontelefonica.com/evento/xr-fest-taller-como-impactar-a-tu-audiencia/?ide=65988
Join the adaptive media community
@cubicgarden | http://storytellers.link
@cubicgarden
Ian Forrester
@cubicgarden
ian.forrester@bbc.co.uk
Thank you for listening, questions?

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Madrid's xR festival keynote - immersive experiences