Part of the Immerse: Making TV for Me session Now live TV is being watched less and less, how can we react to audience demand and create TV that adapts to the needs of the viewers? Find out how perceptive media can automatically adapt to the audience watching it and join us on the world’s first chat show where the entire audience are active participants.

1. https://www.flickr.com/photos/nickpiggott/5212959770
Objects, responsive and perceptive media
Ian Forrester
Senior Firestarter, BBC R&D
@cubicgarden

2. Object based media
http://thenextweb.com/media/2016/03/09/bbc-r-and-d-object-based-media/

3. Media + Metadata = Objects
https://www.flickr.com/photos/nickpiggott/5212959770
The idea behind ‘object-based’ media is that you take all the
assets for a given TV or radio show – the video clips, the
accompanying audio, any music soundtrack, and extras like
subtitles and sign language translations
wrap it up in useful metadata and then use software to ‘remix’
it as needed

4. The objects make the story

5. Storytelling timeline
http://www.flickr.com/photos/feuilllu/302001867/

6. http://www.flickr.com/photos/smcgee/234278571
Oral storytelling
http://www.flickr.com/photos/smcgee/234278571

7. Engaging, participatory, immersive..
http://www.flickr.com/photos/smcgee/234278571

8. Storytelling with variables

9. Context, location, environment...
https://www.flickr.com/photos/haaijk/14196995087

10. Narrative on Rails
http://www.flickr.com/photos/ag2r/4437697015

11. Media with more potential
Wired magazine Top trends for 2013

12. Perceptive Media “Breaking Out”
http://www.futurebroadcasts.com

13. Responsive Radio
http://www.bbc.co.uk/taster/projects/responsive-radio

14. Perceptive drama
http://www.bbc.co.uk/rd/projects/visual-perceptive-media

15. Scalable experiences (50000+)

16. How does it work?
https://www.youtube.com/watch?v=iXKu-b4Afh4

17. Variations not versions
http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures

18. http://www.flickr.com/photos/d_lee/2394548742
It’s the small things

19. Manipulation of audiences feelings
https://www.youtube.com/watch?v=thNvpubJir8

20. Film has been doing this for decades
http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney

21. Memorable narratives experiences
http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures

22. Highly relevant
http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema

23. Relevance
https://www.flickr.com/photos/leweb3/6471629995
It will be very hard for people to
watch or consume something
that has not in some sense been
tailored for them
- Eric Schmidt, Google

24. Some media reaction
http://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html

25. Data ethics research
https://www.flickr.com/photos/birgerking/5137440872
Privacy
Security
Ownership
Identity
Data management

26. Data ethics research
https://www.flickr.com/photos/noodlepie/7256071790
Trust is the foundation of the BBC:
we are independent, impartial and honest

27. How people understand personal data and trust
https://www.flickr.com/photos/cjc/3140642627

28. Understanding new models for data negotiation
https://www.flickr.com/photos/dodnewsfeatures/28742900754

29. Making data visual, understandable & actionable

30. Ethics of personal data videos

31. No more shared experiences?

32. This shared experience?
https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand

33. A different shared experience
https://www.flickr.com/photos/cjc/3140642627

34. The Internet of things

35. Perceptive Radio

36. Perceptive media experiences
https://www.flickr.com/photos/tedconference/22645546430

37. Hyper reality learning experiences
www.imdb.com/title/tt0119174/ - The Game (1997)

38. Devices working together with media
https://www.flickr.com/photos/schoschie/4294160420

39. New ways to tell stories

40. Context is king

41. Context with new storytelling
Tatori - http://www.imdb.com/title/tt0806910http://www.bbc.co.uk/rd/projects/playlist-button

42. Media which bends to your context

43. New types of learning experiences

44. Storytelling always was/is participatory

45. Thank you for listening… questions?
Ian Forrester
Senior Firestarter, BBC R&D North
@cubicgarden - ian.forrester@bbc.co.uk