The document discusses object-based media and how wrapping media assets like video, audio, and metadata in useful metadata allows them to be "remixed" and personalized. This opens up possibilities for new, tailored content and experiences. It also touches on the challenges of privacy, ethics, and maintaining shared experiences in a personalized media environment. Examples provided include perceptive media projects and interactive experiences that adapt based on context.

1. Responsive and perceptive experiences
Ian Forrester
Senior Firestarter, BBC R&D
@cubicgarden
@cubicgarden | https://www.flickr.com/photos/nickpiggott/5212959770

2. Rethinking storytelling in the internet age
@cubicgarden

3. Future Experiences and Technology
@cubicgarden

4. New broadcast system
@cubicgarden

5. Media experiences
http://www.flickr.com/photos/feuilllu/302001867/@cubicgarden

6. The future of storytelling
@cubicgarden | https://commons.wikimedia.org/wiki/File:Salvatore_Postiglione_Motiv_aus_dem_Decamerone.jpg

7. Object Based Media
@cubicgarden | https://thenextweb.com/media/2016/03/09/bbc-r-and-d-object-based-media/

8. Media + Metadata = Objects
The idea behind ‘object-based’ media is that you take all the
assets for a given TV or radio show – the video clips, the
accompanying audio, any music soundtrack, and extras like
subtitles and sign language translations
Wrap it up in useful metadata and then use software to ‘remix’
it when needed
@cubicgarden | https://www.flickr.com/photos/nickpiggott/5212959770

9. Media
@cubicgarden | https://www.flickr.com/photos/adelinapeltea/9026208637/

10. Metadata
Red Tile 2 x 1
Yellow Brick 1 x 1@cubicgarden

11. Objects make the story
@cubicgarden | https://www.flickr.com/photos/adelinapeltea/9026208637/

12. Oral storytelling
@cubicgarden | http://www.flickr.com/photos/smcgee/234278571

13. Immersive, engaging, participatory & adaptive
@cubicgarden

14. Storytelling with variables
@cubicgarden

15. Context, location, environment...
@cubicgarden | https://www.flickr.com/photos/haaijk/14196995087

16. Narrative on Rails
@cubicgarden | http://www.flickr.com/photos/ag2r/4437697015

17. Media with more potential
This opens up huge possibilities for new forms of content
because once you have these objects, you can do so much
more with them
@cubicgarden | http://www.terrapinn.com/conference/connected-britain/

18. Relevance
It will be very hard for people to
watch or consume something
that has not in some sense been
tailored for them
- Eric Schmidt, Google
@cubicgarden | https://www.flickr.com/photos/leweb3/6471629995

19. Attention is a scarce commodity
@cubicgarden | https://www.flickr.com/photos/dani_vazquez/12644326014

20. The attention economy
“Wanting people to listen, you can’t just
tap them on the shoulder any-more.
You have to hit them with a
sledgehammer, and then you’ll notice
you’ve got their strict attention”
- John Doe
@cubicgarden | http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en”

21. Highly relevant
@cubicgarden | http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema

22. Examples

23. Perceptive Media “Breaking Out”
@cubicgarden | http://www.futurebroadcasts.com

24. Responsive Radio
@cubicgarden | http://www.bbc.co.uk/taster/projects/responsive-radio

25. Forecaster
@cubicgarden | https://www.bbc.co.uk/rd/blog/2015-11-forecaster-our-experimental-object-based-weather-forecast

26. Perceptive drama
@cubicgarden | http://www.bbc.co.uk/rd/projects/visual-perceptive-media

27. Scalable experiences (50000+)
@cubicgarden | http://www.bbc.co.uk/rd/projects/visual-perceptive-media

28. How does it work?
@cubicgarden | https://www.youtube.com/watch?v=iXKu-b4Afh4

29. Variations not versions
@cubicgarden | http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures

30. @cubicgarden

31. Some media reaction
@cubicgarden | http://www.dailymail.co.uk/sciencetech/article-3350076/BBC-experimenting-smart-shows-adapt-personality-male-female.html

32. Data, ethics and personalisation
@cubicgarden | http://www.adweek.com/digital/bbcs-experimental-perceptive-radio-will-personalize-content-149759/

33. (HDI) Human Data Interaction research
Privacy
Security
Ownership
Identity
Data management
Accountability
@cubicgarden | https://www.flickr.com/photos/haaijk/14196995087

34. Data ethics research
Trust is the foundation of the BBC:
we are independent, impartial and honest
@cubicgarden | https://www.flickr.com/photos/haaijk/14196995087

35. No more shared experiences?
@cubicgarden | https://www.flickr.com/photos/haaijk/14196995087

36. This shared experience?
@cubicgarden | https://www.theguardian.com/tv-and-radio/2013/dec/16/tv-viewing-christmas-netflix-on-demand

37. A different shared experience
@cubicgarden | https://www.flickr.com/photos/cjc/3140642627

38. Internet of things
@cubicgarden | https://www.flickr.com/photos/haaijk/14196995087

39. Perceptive Radio
@cubicgarden

40. Hyper reality experiences
@cubicgarden | https://www.imdb.com/title/tt0119174/ - The Game (1997)

41. Devices working together with media
@cubicgarden | https://www.flickr.com/photos/schoschie/4294160420

42. The living room of the future
www.imdb.com/title/tt0119174/ - The Game (1997)@cubicgarden | http://www.bbc.co.uk/rd/blog/2017-10-on-the-living-room-of-the-future | https://www.britishcouncil.ba/en/the-living-room-of-the-future

43. Cook Along Learning Experience
@cubicgarden | https://www.bbc.co.uk/rd/projects/cake

44. Cook & make along
@cubicgarden | https://www.bbc.co.uk/rd/projects/cake | https://www.bbc.co.uk/taster/pilots/origamimakealong

45. Sensor based interaction
@cubicgarden | http://www.bbc.co.uk/rd/blog/2016-11-bbc-rd-at-mozfest-2016

46. Hyper reality media nightmares
@cubicgarden | https://www.flickr.com/photos/haaijk/14196995087

47. Experiences which bend to context
@cubicgarden

48. Context is king
@cubicgarden

49. Smartphones
@cubicgarden

50. Sensors everywhere
@cubicgarden

51. Reinventing podcasting
@cubicgarden | https://www.flickr.com/photos/giuseppemilo/14525042460

52. Perceptive podcasting
@cubicgarden | https://www.bbc.co.uk/rd/blog/2017-10-perceptive-radio-on-your-smartphone

53. So many questions
@cubicgarden

54. So many opportunities
@cubicgarden

55. You can build experiences like these
@cubicgarden | https://github.com/bbc/VideoContext

56. Do it yourself…
@cubicgarden | https://github.com/bbc/VideoContext

57. Storytellers united community
@cubicgarden | http://storytellersunited.herokuapp.com/

58. Thank you for listening… questions?
Ian Forrester
Senior Firestarter, BBC R&D North
@cubicgarden - ian.forrester@bbc.co.uk
@cubicgarden