How to Troubleshoot Apps for the Modern Connected Worker
Why New Media is Dead - Manchester
1. New Media is DeadNew Media is Dead
3/8/07 Ian Forrester
2. What was New Media?
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New media is a term that describes media which
can only be viewed or used with the aid of
computer processing power. Is is often said to be a
form of media that includes some aspect of
interactivity for its audience, to a greater or lesser
degree. It is usually in digital form; which is what
enables computers to store it, operate on it, and
make it interactive.
• Wikipedia - http://en.wikipedia.org/wiki/New_media
3. Web 2.0
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Web 2.0, a phrase coined by O'Reilly Media in
2004, refers to a perceived or proposed second
generation of Web-based services such as social
networking sites, wikis, communication tools, and
folksonomies that emphasize online collaboration
and sharing among users.
• Wikipedia - http://en.wikipedia.org/wiki/Web_2.0
4. Web 2.0, The Machine is Us/ing
Us
• http://youtube.com/watch?v=6gmP4nk0EOE
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Digital Ethnography, Prof Wesch -
http://mediatedcultures.net/ksudigg/?p=78
13. Turning around the good ship BBC
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BBC Backstage
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Innovation Labs
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BBC 2.0
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BBC Blogs Trial
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BBC Feed Factory
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BBC Creative/Open Archive
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BBC Podcasts Trial
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3rd
party content deals
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BBC YouTube deal -
http://www.bbc.co.uk/pressoffice/pressreleases/stories/20
14. What is Backstage?
“There's two views on the BBC. One is the traditional view
of centralised websites. The other is more open, de-
centralised and a mess. That is Backstage and in there
somewhere, is the future of the BBC”
A developer/designer network from the BBC
•
An opportunity for the BBC to offer some of the
content and services
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A way to share with 3rd party, non-commercial
developers
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Our way of stimulating creativity and innovation in the
market
15. Why is the BBC doing this?
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The Governors response to the Review of the BBC’s
Online services by Philip Graf committed the BBC to
using open standards to allow users to find and
repurpose BBC content in more flexible ways
– Trust is the foundation of the BBC
– We take pride in delivering Quality
– Creativity is the lifeblood of our organisation
– Audiences are at the heart of everything we do
– We Respect each other and celebrate our diversity
– Great things happen when we Work together
16. Common Questions
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Cost of giving a way data and content?
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Undermining commercial services?
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What license is applied?
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Were Poaching talent and ideas?
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Is it all about prototypes?
18. Transparency
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Our audience require a deeper connection with the
core of the BBC. They no longer consume or
should be labeled users.
http://www.albinoblacksheep.com/flash/epic
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Participation *
•
Collaboration *
•
Social
•
Collective intelligence *
•
Web as a platform *
•
The Long tail
19. Transparency
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How in touch is the BBC with its audience? -
http://backstage.bbc.co.uk/prototypes/archives/2006/10/ho
20. Transparency
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“News Sniffer aims to monitor corporate news
organisations to uncover bias” -
http://newssniffer.newworldodour.co.uk/pages/about
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'Watch Your Mouth' monitors the BBC's 'Have Your
Say' website and detects when comments get
censored
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Revisionista monitors news websites and detects
when articles change. The versions are viewable
and the changes are highlighted.
21. Instant messenger bots
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Instant messenger applications have existed on
peoples desks for quite a while but building
services which use them has been slow to come
•
Participation *
•
Collaboration *
•
Social *
•
Collective intelligence
•
Web as a platform *
•
The Long tail *
22. Instant messenger bots
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Imified is an instant messenger buddy that works
across all major IM networks and offers access to a
growing number of web applications, as well as
productivity tools like notes, reminders, and todo's.
Imified helps you get things done faster.
• http://imified.com/
24. Twitter
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Although, not really instant messenger. Twitter is
predicated around what your doing right now
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Participation
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Collaboration
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Social *
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Collective intelligence
•
Web as a platform *
•
The Long tail *
27. Widgets/Gadgets
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A widget engine is host software system for
physically inspired applets or web data on the
desktop
•
Participation
•
Collaboration
•
Social
•
Collective intelligence *
•
Web as a platform *
•
The Long tail
31. Rich Internet Applications
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Rich Internet Applications which are built like Web
sites but share the space of desktop applications
are on the horizon
•
Participation
•
Collaboration
•
Social
•
Collective intelligence
•
Web as a platform *
•
The Long tail *
32. Rich Internet Applications
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Microsoft Avalon/WPF/XAML
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AOL Boxely
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Mozilla XULrunner
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Adobe Flex/Apollo
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Formsplayer Sidewinder
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Firefox 3.0
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Morfik
• http://en.wikipedia.org/wiki/Extensible_Application_Markup
36. Getting real with devices
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Taking pools of data off the web and into real
devices, makes the web much more tangible and
manageable
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Participation *
•
Collaboration
•
Social *
•
Collective intelligence
•
Web as a platform *
•
The Long tail
37. Nabaztag (techno love bunny)
• http://backstage.bbc.co.uk/prototypes/archives/2007/01/na
• http://www.nabaztag.com/
38. Chumby
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Chumby Industries was formed by hackers who
wanted to create something interesting, useful and
different. The starting point was the humble clock
radio - http://www.chumby.com
40. Second Life
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Second Life is a 3-D virtual world entirely built and
owned by its residents. Since opening to the public
in 2003, it has grown explosively and today is
inhabited by a total of 4,199,243 people from
around the globe.
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Participation *
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Collaboration *
•
Social *
•
Collective intelligence
•
Web as a platform *
•
The Long tail
42. Large Screens in Second Life
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Virtual and Real -
http://www.blugg.com/bbc/LCD1/WSHTON7.html
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Secondlife -
http://slurl.com/secondlife/Nooribeom/242/179/23/?img=http%3A//n
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SL Video -
http://kosso.wordpress.com/2006/10/06/bbc-news-rss-newsreader
43. Maps and Geo-spacial information
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Mapping where you are and where your going is
completely in your control, like no other time before.
•
Participation
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Collaboration *
•
Social *
•
Collective intelligence *
•
Web as a platform *
•
The Long tail *
45. Creative Commons
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Creative Commons provides free tools that let
authors, scientists, artists, and educators easily
mark their creative work with the freedoms they
want it to carry. You can use CC to change your
copyright terms from "All Rights Reserved" to
"Some Rights Reserved."
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Participation *
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Collaboration *
•
Social *
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Collective intelligence *
•
Web as a platform *
•
The Long tail *
48. Visualization
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The visualization of data, content and information is
becoming the difference between people
understanding and not understanding
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Participation
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Collaboration *
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Social *
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Collective intelligence *
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Web as a platform *
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The Long tail *
51. Internet Television
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Joost previously the Venice Project
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Participation
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Collaboration
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Social *
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Collective intelligence
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Web as a platform *
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The Long tail *
56. BarCamp
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The BarCamp rules are very clear and create an
environment where there are no spectators, only
participants: everyone who attends is expected to
present, give a demo, lead a session or support the
event in some way. This helps to get everyone
involved, but also creates more of a community
atmosphere - http://barcamp.org/BarCampLondon2
58. Web standards
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The Web Standards Project is a grassroots
coalition fighting for standards which ensure simple,
affordable access to web technologies for all
• http://webstandards.org
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Use XHTML 1.0 transitional/strict
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Separate the content from the style
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Use Cascading Style Sheets with limited hacks
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Use unobtrusive DOM scripting and JavaScript
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Use Semantic markup, avoid Tables for layout
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Do not build for a single browser
59. Semantic markup
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Semantic markup is markup that is descriptive
enough to allow people and machines to recognize
it and make decisions about it.
In other words, markup means something when we
can identify it and do useful things with it. In this
way, semantic markup becomes more than merely
descriptive. It becomes a brilliant mechanism that
allows both humans and machines to “understand”
the same information
61. Microformats
•
Designed for humans first and machines second,
microformats are a set of simple, open data formats
built upon existing and widely adopted standards.
Instead of throwing away what works today,
microformats intend to solve simpler problems first
by adapting to current behaviors and usage
patterns (e.g. XHTML, blogging).
• http://www.microformats.org
62. Microformats
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People and Organizations
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hCard
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Calendars and Events
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hCalendar
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Opinions, Ratings and Reviews
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VoteLinks, hReview
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Social Networks
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XFN
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Licenses:
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rel-license
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Tags, Keywords
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rel-tag
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Lists and Outlines
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XOXO
63. HTML 5
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Apple Inc., The Mozilla Foundation, and Opera
Software ASA came together to define what they
class as the next version of the web. HTML 5 as its
being called includes some interesting parts
including the Canvas element
• http://developer.mozilla.org/en/docs/HTML:Canvas
64. HTML 5: Canvas
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<canvas> is a new HTML5 element which can be
used to draw graphics using scripting (usually
JavaScript). It can for instance be used to draw
graphs, make photo compositions or do simple (and
not so simple) animations.
•
Its supported by Safari, Mozilla and Opera.
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Examples -
http://developer.mozilla.org/en/docs/Category:Canvas_examples
66. Pipelines
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Mashup? The Web is the API
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I want to talk about the implications for that marvelous
aspect of the fundamental UNIX design: the pipe, and its
ability to connect small independent programs so that they
could collectively perform functions beyond the capability
of any of them alone. What is the equivalent of the pipe in
the age of the web? ...This is one of the REALLY BIG
IDEAS that is going to shape the next five or ten years of
computing. - Jon Udell (microsoft)
• http://radar.oreilly.com/archives/2007/02/pipes_and_filte.h
69. Yahoo! Pipes
•
Pipes opens up mashup programming to the non-
programmer, it's not entirely for the faint of heart. At
minimum, you need to be able to look at a URL line
and parse out the parameters (so, for example, you
can use Pipes' "URL builder" module to construct
input to a site's query function), understand
variables and loops, and so on. But you don't really
need to know these things to get started – Tim
O'Reilly
73. The Attention Economy
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Attention economics is an approach to the
management of information that treats human
attention as a scarce commodity, and applies
economic theory to solve various information
management problems. – wikipedia
74. The Attention Economy
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"Attention economics" today is primarily concerned
with the problem of getting consumers to consume
advertising. Traditional media advertisers followed
a model that suggested consumers went through a
linear process they called,
AIDA - Attention, Interest, Desire and Action
75. Attention 2.0
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Your Attention data/profiles has real value and
needs to be protected.
Attention 2.0 puts the user in control of their
Attention data/profiles.
• Attention Trust - http://www.attentiontrust.org/
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Attention Profiling Mark-up Language -
http://www.touchstonelive.com/apml/
76. Identity 2.0
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Dick Hardt Founder & CEO, Sxip Identity, delivers a
compelling and dynamic introduction on Identity 2.0
and how the concept of digital identity is evolving. -
http://identity20.com/media/OSCON2005/
• Open ID - http://openid.net/
• SXIP - http://www.sxip.com/
77. Open ID
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When you post on a blog using OpenID, the
blogger's site asks your OpenID provider to log you
in; when your provider verifies you, you are
guaranteed a unique identity without maintaining an
account for that blog.
•
Simon Willison explains how it all works in a short
screencast -
http://simonwillison.net/2006/openid-screencast/
78. Digital Rights or Restrictions
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Digital Rights Management is a controversial topic.
Advocates argue DRM is necessary for copyright
holders to prevent unauthorized duplication of their
work to ensure continued revenue streams.
79. Digital Rights or Restrictions
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Some critics of the technology, including the Free
Software Foundation, suggest that the use of the
word "Rights" is misleading and suggest that people
instead use the term Digital Restrictions
Management. Their position is essentially that
copyright holders are attempting to restrict use of
copyrighted material in ways not included in the
law.
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Others, such as the Electronic Frontier Foundation
consider some DRM schemes to also be anti-
competitive practices, citing the iTunes Store as an
example
80. Digital Rights or Restrictions
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We invited some of the most vocal backstagers in
the long running debate over DRM, to come and
join us at the BBC to discuss face to face what they
felt about DRM and the BBC. The hour long
discussion caused quite a stir...
http://blip.tv/file/get/Matthewcashmore-backstagebbccoukD
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Your welcome to download and remix the MPeg3
file or the Ogg Vorbis file. Both are licensed under
creative commons attribution v2.5
81. Final thoughts,
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Ajax isn't that interesting...
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Set up a blog and get involved in the conversation
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Contribute to a open source project
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Remember Bit Torrent isn't evil
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Social networks for the sake of social networking
are tiresome
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Get out there and get social
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Use a RSS reader or aggregator
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Listen to IT Conversations.com
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Keep an eye on the BBC and join the Backstage list
82. Thank you
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Ian Forrester | backstage.bbc.co.uk | cubicgarden.com |
geekdinner.co.uk | ian.forrester@bbc.co.uk
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Credits
•
The power of participation –
http://farm1.static.flickr.com/49/171420476_7346bf964c_t.jpg
• Freedom fighters - http://www.flickr.com/photos/beija-flor/194900377/
• Joost screenshots - http://www.flickr.com/photos/svonog/408587861 and
http://www.flickr.com/photos/zemote/408945390/ and
http://www.flickr.com/photos/d88315v/408002501
• Time - http://www.flickr.com/photos/zelciia/327120047/
• The machine is us/ing us - http://mediatedcultures.net/ksudigg/?p=78
• Open ID screencast - http://simonwillison.net/
• Great that the sum of its parts - http://www.plasticbag.org/files/greater/
• Apollo shots - http://readwriteweb.com/
• Bubble room - http://www.flickr.com/photos/modahome/332137979/
