1. Tumblr competitive analysis
Luis Álvarez Cuevas
M.Sc. Telecommunications Engineer

2. Index
• What is Tumblr
• Competitors
• Classical Blogging
• Microblogging
• Social Networks
• Tumblelogging
• Competitive advantages
• Business development ideas

3. What is Tumblr?
• Mini-blogging service that allows sharing
media files in an easy way
• Big growing perspective
Stats about monthly global page-views

4. Competitors: blog platforms
Wordpress, blogger
• Classical approach to blogging
• Requires a big starting effort
• Difficult to maintain

5. Competitors: Microblogging
Twitter, Plurk, Identi.ca
• Very short information
• No possibility of media contents
• Not collaborative

6. Competitors: Tumblelogging
Soap. io – Publr.com – Zooloo.com
• Same features than Tumblr
• Comunity not yet defined
• Worse Interface

7. Competitors: comparison chart
Tumblr Twitter Wordpress Blogger Plurk Posterous Facebook Identi.ca
Characters
Limitation
No Yes No No Yes No No Yes
Media contents
embedded
Yes No Yes Yes No Yes Yes No
Posting
comments
Yes No Yes Yes No Yes Yes No
Customization High Poor High High Poor Poor Poor High
Premium
Services
No No No No No No No No
Alexa Ranking
links in
16830 681415 497333 430891 13325 7984 776492 11122

8. Competitive advantages
• Simplicity
• Configurability
• Interface
• Active community
• Collaborative
• Ubiquity

9. Business Development Ideas
• Advertisment
• Platform for third party applications
• Premium Service
• Mobile network services
• Online shopping platform
LOOKING FOR REVENUES!

10. THANK YOU FOR YOUR
ATTENTION!
Luis Álvarez Cuevas
M.Sc. Telecommunications Engineer