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DIGITAL KPIS EVOLUTION AND MEASUREMENT TOOLS

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Natasha Byrne
Natasha Byrne

social media analytics digital KPI ROI marketing online purchase funnel customer journey

Données & analyses
1  sur  1
AwarenessAwarenessAwarenessAwareness 1 X% minimum surface for y minimum second Research study: Nielsen Content/ Audience verification GRP = Impressions in target group/ size of target group x 100 Tag Management: Google tag manager Analytics: Google Analytics Ad server: DoubleClick Google store visits Facebook conversion lift LinkedIn Lead Accelerator and CRM sales integration Nielsen Sales Effect Ad server: DoubleClick Analytics: Google Analytics Awareness Engagement Transaction Roi Impression Unique user Frequency Viewable impression Brand uplift Brand-save page in right audience GRP Click Post click action Conversion Last cookie wins Online sales Online voucher redeemed In ad engagement Video completion Time on site Bounce rate Attribution modelling User journey De-duplication Sales effect of a campaign on a media platform Online and offline sales effect research OBJECTIVE OLD KPI NEW KPI HOW TO MEASURE

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DIGITAL KPIS EVOLUTION AND MEASUREMENT TOOLS

  • 1. AwarenessAwarenessAwarenessAwareness 1 X% minimum surface for y minimum second Research study: Nielsen Content/ Audience verification GRP = Impressions in target group/ size of target group x 100 Tag Management: Google tag manager Analytics: Google Analytics Ad server: DoubleClick Google store visits Facebook conversion lift LinkedIn Lead Accelerator and CRM sales integration Nielsen Sales Effect Ad server: DoubleClick Analytics: Google Analytics Awareness Engagement Transaction Roi Impression Unique user Frequency Viewable impression Brand uplift Brand-save page in right audience GRP Click Post click action Conversion Last cookie wins Online sales Online voucher redeemed In ad engagement Video completion Time on site Bounce rate Attribution modelling User journey De-duplication Sales effect of a campaign on a media platform Online and offline sales effect research OBJECTIVE OLD KPI NEW KPI HOW TO MEASURE