The Cultural Policy Project "LeuvenVerhaalt" involved developing an online platform to share short stories about the city of Leuven. Representatives from the project visited Brussels to present their initial idea of creating an audio walking tour and stories. They received feedback, refined the concept, and decided to focus on publishing stories online and linking them to locations on a map of Leuven. Six stories from four writers were published on the website for people to read. The project involved coordinating with partners, recruiting writers, developing a website and marketing strategy, and applying for subsidies. A SWOT analysis was conducted to evaluate strengths, weaknesses, opportunities and threats.

1. Cultural Policy Project: LeuvenVerhaalt
Rob Defresne, Machteld Vancraeynest, Martijn Van
Cauwenberg en Laura Van Roey

2. Overview of Content
• Visit to Brussels
• Presentation and development of the idea
• Relevance of LeuvenVerhaalt
• Working process
• Marketing and communication
• Financial aspects of the project
• The Results
• SWOT-analysis

3. Visit to Brussels
BIP

4. Presentation of the idea
• Division of tasks
• Initial idea: audio, tour, stories about
Leuven
• Development and adjustments
• LeuvenVerhaalt:

5. Relevance
• Leuven
• For all ages
• A platform for those who are interested in
writing and cultural heritage
• High degree of accessibility (internet)

6. Working Process
• Concept
• Contacting partners (Buren/PassaPorta/‘t
STUK)
• Call for writers and follow-up
• Website
• Subsidies
• Evaluation and closure

7. Marketing and
Communiation
• MARKETING:
• Website
• Social Media
• Blog
• Facebook
• Twitter

9. Marketing and
Communiation
• COMMUNICATION:
• Logo
• Call to interested parties through display of
posters
• E-mail (leuvenverhaalt@gmail.com)
• Media (Het Nieuwsblad and Radio Scorpio)

13. Financial Aspects
• Budget
• Larger subsidy demand for audio-recording
• Smaller subsidy demand for promotion and
marketing

14. The Result
• 6 short stories (by 4 writers) are published
on the website. For example ‘Spoken in de
Diestsestraat’ or ‘De Kleine Louis’
• Download the story from the website and
more information about the writers

15. • “Hij hield zijn adem in, want iets verder en
hoger in de lucht verscheen weer een licht,
deze keer blauwachtig.” (“Faust waart rond
in Leuven”)
• Ik wil ze tegenhouden, elke nacht. Maar
zonder armen lukt dat niet. Nacht na nacht
vertrekken ze, dus ga ik mee. Mijn oudere
zus is een kop kleiner. De jongste loopt
zonder benen, maar eigenlijk zweven we
alle drie.(“Herbeginnen zal het nooit”)

16. The Result
• Contacted ‘t STUK but recording a story
on audio was not possible. Focus: a map on
the website. It shows the different places
where the stories take place in the city
• Volksverhalendatabank

17. SWOT-analysis
• Strenghts
• Weakness
• Opportunities
• Threats

18. Thank You!