Content creation for the online activist 2013 ccon

1. content strategy for the online activist #cconactivist Cunning Minx @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

2. Saturday, March 16, 13

3. who are you? What type of activism are you engaged in? What do you hope to learn today? Who are you? #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

5. my goal Walk out with ONE thing you can implement, repeat, measure and evaluate over the next two months Minx’s goal Cunning Minx @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

7. step 1: craft a mission statement craft a mission statement What is your mission? #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

9. who are you? sample mission statements CSPC: Our mission is to inspire and assist volunteers to produce experiential events where members can explore their sexual interests in a physically and emotionally safe environment. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

10. who are you? sample mission statements CSPC: Our mission is to inspire and assist volunteers to produce experiential events where members can explore their sexual interests in a physically and emotionally safe environment. What #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

11. who are you? sample mission statements CSPC: Our mission is to inspire and assist volunteers to produce experiential events where members can explore their sexual interests in a physically and emotionally safe environment. Who #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

12. who are you? sample mission statements CSPC: Our mission is to inspire and assist volunteers to produce experiential events where members can explore their sexual interests in a physically and emotionally safe environment. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

14. creating a mission statement who what powerful words action verbs why how/where mind map #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

16. sample mind map for a panties activist #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

18. who are you? sample mission statement Awesome panties blog: We celebrate everything to do with panties to those who love them and those who are curious to learn more about panty possibilities #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

19. who are you? sample mission statement Awesome panties blog: We celebrate everything to do with panties to those who love them and those who are curious to learn more about panty possibilities What #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

20. who are you? sample mission statement Awesome panties blog: We celebrate everything to do with panties to those who love them and those who are curious to learn more about panty possibilities Who #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

22. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

23. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? We want to reach people of all races, genders and physical capability who are curious about non- monogamy. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

24. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? We want to reach people of We want our fans to all races, genders and comment on the blog, call physical capability who are in to the comment line and curious about non- share their own personal monogamy. stories about non- monogamy. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

25. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? We want to reach people of We want our fans to Success will look like this: all races, genders and comment on the blog, call over 20 comments from physical capability who are in to the comment line and fans on every blog post; curious about non- share their own personal Tweets and Google+ monogamy. stories about non- shares of blog posts with monogamy. continuing discussion. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

26. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? We want to reach people of We want our fans to Success will look like this: all races, genders and attend public events comment on the blog, call over 20 comments from physical capability who are relating comment line and in to theto polyamory, sign fans on every blog post; curious about non- petitions and write their share their own personal Tweets and Google+ monogamy. congresspeople. stories about non- shares of blog posts with monogamy. continuing discussion. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

27. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? We want to reach people of We want our fans to Success will look like this: all races, genders and attend public events comment on the blog, call we receive emails from over 20 commentssaying physical capability who are relating comment line and in to theto polyamory, sign “you let every blog post; fans on me know that I’m curious about non- petitions and write their share their own personal not a freak Google+ Tweets andand that there monogamy. congresspeople. stories about non- are others like posts shares of blog me.” with monogamy. continuing discussion. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

28. step 2: state outreach goals sample outreach goals Whom do you want to What do you want them to How will you know when reach? do? you’ve succeeded? We want to reach people of We want our fans to Success will look like this: all races, genders and attend public events comment on the blog, call we receive emails saying over 2010,000 Twitter get comments from physical capability who are relating comment line and in to theto polyamory, sign followers, a Klout score “you let every blog post;of fans on me know that I’m curious about non- petitions and write their share their own personal 75 a freak Google+ notand andand that there Tweets panties thrown at us monogamy. congresspeople. stories about non- at every event. are others like posts shares of blog me.” with monogamy. continuing discussion. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

30. step 3: pick your idols and engage your resources #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

32. step 3: pick your idols who is already engaged in your ﬁeld? List all the people already blogging, podcasting, writing, speaking, Tweeting actively in your ﬁeld. Research their: ✴ Voice ✴ Content ✴ Audience ✴ Frequency of posting #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

34. Asking a resource for help be concise. ask small. be speciﬁc. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

36. step 4: deﬁne content #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

38. step 4: deﬁne the content deﬁne the content that will drive engagement and meet your goals The goals will drive your content strategy. What type of content will drive the most engagement and meet the goals you’ve set? Have a brainstorming session. #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

39. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ Saturday, March 16, 13

40. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ Facebook EdgeRank Tips for increasing engagement through EdgeRank #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

42. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: deﬁne the content Object = item Edge = action ✴ Like ✴ Comment ✴ Share EdgeRank is based on ✴ Affinity ✴ Weight ✴ Relevancy #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

44. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: deﬁne the content ask questions ✴ where ✴ when ✴ would (drives the highest spike in Likes) ✴ should #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

51. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: deﬁne the content post games and trivia ✴ photo caption contest ✴ write a limerick ✴ How many polys does it take to screw in a lightbulb? ✴ trivia/advice #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

55. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: deﬁne the content reply, reply, reply ✴ the longer the thread, the higher the EdgeRank ✴ monitor daily and reply to lengthen the thread ✴ show engagement #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

59. step 4: deﬁne the content post videos and photos ✴ videos and photos get a higher level of engagement ✴ fans love informal staff pix, so post pix and videos of staff in casual situations #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

64. Source: http://www.buddymedia.com/newsroom/2011/04/new-white-paper-facebooks-edgerank-how-to-make-sure-youre-in-the-news-feed/ step 4: deﬁne the content be explicit ✴ post, comment, tell ✴ like and post have highest positive comment and like rates #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

66. Twitter Tips for increasing engagement on Twitter #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

67. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf Saturday, March 16, 13

68. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: deﬁne the content Tweet on weekends ✴ engagement for brands is 17% higher on Saturdays and Sundays ✴ Schedule using HootSuite ✴ Notiﬁcation via Boxcar #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

72. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: deﬁne the content Tweet during the day ✴ 8:00 AM to 7:00 PM Eastern return 17% better engagement ✴ (reverse is true for Facebook: best engagement is for posts between 8:00 PM and 7:00 AM Eastern. Weird.) #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

76. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: deﬁne the content Tweets short and sweet ✴ brands that tweet more than four times a day receive diminishing returns ✴ tweets under 100 characters get 17% more engagement #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

77. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: deﬁne the content Tweets short and sweet ✴ brands that tweet more than four times a day receive diminishing returns ✴ tweets under 100 characters get 17% more engagement #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

79. Source: http://forms.buddymedia.com/document-download_white-paper.html?pdf=review-strategies-for-effective-facebook-wall-posts.pdf step 4: deﬁne the content link it or lose it ✴ tweets that contain links get 86% higher retweet rate than those that don’t #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

84. step 5: analyze #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

86. step 5: analyze metrics are fun for podcasts libsyn has analytics to determine the most downloaded episodes #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

87. step 5: analyze metrics are fun for podcasts libsyn has analytics to determine the most downloaded episodes #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

89. step 5: analyze metrics are fun for blogs hosting services such as typepad and wordpress have analytics, or install Google analytics to see most popular posts #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

94. step 5: analyze metrics are fun for twitter Hootsuite Pro has amazing reports to show most popular links #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

98. step 5: analyze metrics are fun for facebook page manager tools (under “insights”) show views and engagement level #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

105. step 5: analyze metrics are fun or just ask create a facebook, twitter or blog poll to ask what they want to see/hear more of #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

106. step 5: analyze metrics are fun or just ask create a facebook, twitter or blog poll to ask what they want to see/hear more of #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

108. remember! 5 steps to awesome content creation 1 mission statement 2 outreach goals 3 pick and engage your idols 4 deﬁne the content 5 analyze and adjust #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

110. what is your one key takeaway? Tweet it! #cconactivist takeway: #cconactivist @cunningminx cunningminx@gmail.com www.polyweekly.com Saturday, March 16, 13

Content creation for the online activist 2013 ccon

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Content creation for the online activist 2013 ccon