1. BLACK HAT
AUTHOR : Sangaré Ansoumane

2.  BLACK HAT
 CLOAKING
 PAGE HIJACKING
 KEYWORD STUFFING
 DOORWAY PAGES
 TYPOSQUATTING
 GOOGLE BOMBING
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 2

3. WHAT IS ?
 Is to use all means available or possible by a webmaster.
 Risking the withdrawal of his site from search engines
THE TECHNIQUES
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 3

4. WHAT IS ?
View a different page :
 Surfer
 Robot
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 4

5.  View a page in the language of the Internet
 Display targeted advertisements based on the origin
of the visitor.
 Block access to the site to people or robots
 Hide the contents of its site to its competitors
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 5

6.  User-agent cloaking
 IP Cloaking
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 6

7. WHAT IS ?
Steal other sites positions in search engines.
HOW DOES IT WORK?
Create a similar website of competitor.
Titles, Meta Tags, Content, Images : Only internal links exchange
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 7

8. WHAT IS ?
Is to insert lists of keywords in a web page :
visible or not.
THE METHOD
Background spoofing (most widespread).
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 8

9. WHAT IS ?
Create a large number of pages full of keywords then
redirected the surfer to another page.
THE METHODS
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 9

10. With redirection
 JAVASCRPIT
 BEACON META REFRESH
Duplicate
 Easy to achieve
 Difficult to identify by search engines.
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 10

11. WHAT IS ?
based on the typos and spelling the user by entering
 URL of a site
 A word in a search engine
THE METHOD
Url Squatting
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 11

12. HOW DOES IT WORK?
 Reverse two letters
 Delete a letter
 Buy the domain name phonetically
 Misspelling in articles
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 12

13. WHAT IS ?
 Is to influence the ranking of a site in search engines
 The technique exploits the operating mode of
the search engines through the PageRank algorithm.
Author : Sangaré Ansoumane - Member Curiousrhinos - IUT Saint Etienne 13