This is the original presentation I gave within the BBC in January 2003, showing the results of an in-depth study of the BBC's search logs

7. UK-ness

8. UK non UK dvla edinburgh fire first aid courses london disability discrimination newspapers film news estate agents in south africa hotels world wide nyc transit strike

9. UK-ness

10. BBC-ness

11. BBC-ness

12. BBC-ness

13. advanced search

14. advanced search

15. advanced search

16. spelling

17. spelling

18. spelling 30,000 searches with incorrect spellings every day

19. spelling

20. spelling

21. spelling 66% get a spelling suggestion 96% of ‘BBC’ searches with spelling mistakes have a Best Link

22. questions and URLs

23. 47% - search engine only searching for search

24. 47% - search engine only 14% - url only searching for search

25. 47% - search engine only 14% - url only 39% - made other searches searching for search

26. how many words? 36% - 1 word 35% - 2 word 16% - 3 word 7% - 4 word 3% - 5 word 3% - more than 5 words

27. search usage by genre over time

28. search usage by genre over time regional world scopes world service

29. search usage by genre over time regional uk scopes where i live national sites

30. search usage by genre over time regional uk scopes uk focus - 39% ‘ fuzzy’ uk focus - 11% non uk specific - 50% no difference to search across the service as a whole

31. search usage by genre over time education scopes learning schools

32. search usage by genre over time information scopes lifestyle factual

33. search usage by genre over time entertainment scopes tv & radio programme sites

34. search usage by genre over time news & sport homepage & default

35. 200,000 unique searches every day 4 out of 5 searches are not about the BBC 2 in 5 searches are specifically about the UK 1 in 12 searches have incorrect spelling 1 in 5 attempts to use advanced search fail searches on education peak after lunch, on entertainment in the late afternoon, and on information in the evening