The IA of /Culture
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A case study of an 18 month project at the Guardian that attempted to use linked data and automated pages to transform our culture coverage from a top-down experience, to a place where the audience can discuss any cultural event or artefact.
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The IA of /Culture
- 1. “The IA of /Culture" Martin Belam EuroIA, September 2011 Lead User Experience & Information Architect, The Guardian @currybet
- 2. The Guardian began in Manchester in 1821
- 3. We’ve been on the web since November 1995
- 4. And now we have quite a large website Article - 1,321,362 Gallery - 14,657 Video - 10,735 Audio - 10,092 Table - 4942 Cartoon - 4150 Poll - 2738 Interactive - 2323 Quiz - 1290 Competition - 887 Microapps - 121 Total - 1,373,297
- 5. We wanted to “mutualise” our arts coverage Photo by paularps - http://www.flickr.com/photos/slapers/2092300573/
- 6. There must be other voices worth listening to Photo by batmoo - http://www.flickr.com/photos/batmoo/3734838375/
- 7. Especially at the more unusual events
- 8. Who wouldn't want to know what these two think?
- 9. Or this guy?
- 10. The review / release / consume cycle is out of synch Preview night Press screenings Promo copies Private view
- 11. The review / release / consume cycle is out of synch Preview night Publish review Press screenings Promo copies Private view
- 12. The review / release / consume cycle is out of synch Preview night Publish review General release Press screenings Available in iTunes Promo copies Paperback/Kindle editions Private view Public view
- 13. The review / release / consume cycle is out of synch I liked their last album, so this should be good Preview night Publish review General release Press screenings Available in iTunes Promo copies Paperback/Kindle editions Private view Public view
- 14. The review / release / consume cycle is out of synch I’ve changed my mind now I’ve heard it Preview night Publish review General release Press screenings Available in iTunes Promo copies Paperback/Kindle editions Private view Public view
- 15. And arts coverage is “top-down” Critics Works Audiences
- 16. We wanted to add new voices... Different critics Works Audiences
- 17. ...covering a wider range of works... Different critics More works Audiences
- 18. ...for a bigger audience. In a conversation. Different critics More works Bigger audiences
- 19. But where do you hang these “conversations”? Photo by mollypop - http://www.flickr.com/photos/mymollypop/2645590591/
- 20. Robots are the answer! Photo by jeffedoe - http://www.flickr.com/photos/jeffedoe/506027963/
- 21. We gave the developers a very vague brief
- 22. They used MusicBrainz as their base
- 23. Which provides a unique ID for every artist ever
- 24. Using that ID, they amazed us
- 25. We took that principle, and applied it to books
- 26. What did we do wrong?
- 27. Ignored previous experience Photo by simiant - http://www.flickr.com/photos/simiant/29251526/
- 28. ISBNs are physical, not digital Photo by Rev Dan Catt - http://www.flickr.com/photos/revdancatt/197037144/
- 29. Too few developers in too big a team People making stuff
- 30. Too few developers in too big a team People telling them what they should make People making stuff
- 31. Too few developers in too big a team People making similar stuff at Amazon / LibraryThing / Anobii etc etc People telling them what they should make People making stuff
- 32. Obsessed over design details
- 33. Went for a “Big bang” launch The Sombrero Galaxy in Infrared Light - photo from Hubble (NASA)
- 34. What did we do right?
- 35. We thought hard about the “lists” model
- 36. Used an “Objects / Properties / Actions” map
- 37. Gave developers a chance to be creative again
- 38. Improved our direct engagement with users
- 39. Where are we unsure?
- 41. The new pages change the nature of our site... 100% original, quality content
- 42. ...to one where original content is in the minority 100% original, 1.37m Guardian articles quality content 3m music artist pages 8m books & author pages
- 43. We now have several different searches
- 44. Maybe it wasn’t a technology problem anyway?
- 45. 1 Know what is important What is the goal you are trying to attain. And is new tech the answer?
- 46. 2 ISBNs are evil Just to be clear - ISBNs are fucking evil
- 47. 3 Trust good developers Engaged developers can be the most valuable asset on a project.
- 48. 4 Listen to all of the team Job titles and age don’t matter if they have the right answer or knowledge.
- 49. 5 Get the model right Lists have been easier than “pages” and “fronts” as we had the model right.
- 50. 8