2. Presentation Overview Business Unit Level Strategy Market Growth Options Competitive Arena Competitive Forces Market Segments Where to compete How to compete Execution What Customers Want Product Roadmap / Capacity Distribution Strategy Next Steps Competitive strategy Market focus Sustainability
3. Market Growth Options Current Core Business Core software Technologies for the BEA’s of the world - and/or – Core technologies for The Telematics industry Directory services and new features for Network Carriers Compete in the CTI and IVR industries Sales into the Network Carriers Related Markets/ Customers Altogether New Markets/ Customers Current Markets/ Customers Current Products/ Services Related Products/ Services Altogether New Products/Services Current sales efforts for Enterprise Sales of SiteXML systems Add-on VoiceXML server opportunity for existing Enterprise Sales Where to compete
4. Competitive Arena Voice Server Unified Messaging VoiceXML Gateway Integration with other XML services IVR Platform CTI-capable ASP Services Voice Portals Personal Virtual Assistants Outbound telemarketing calls VoIP Applications e-mail readers Automated Speech Recognition Directory services Notification services Single Number “Follow Me” Where to compete VoIP Network
7. Competition How to compete XX % XX % XX % XX % XX % XX % Company “ B” AnyDevice Voice Server Acceptability Affordability Availability Availability Company “ C” Company “ D” Market Value Coverage XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % XX % Marketing Mix Average