1. Portfolio Review

2. Growth Share Matrix Relative Market Share Relative Growth Rate Boston Consulting Group’s Growth-Share Matrix Question Marks Stars Cash Cows Dogs 0.1x 0.5x 10x 1x 1.5x 2x 4x 0% 5% 10% 15% 20%

3. Business Strength vs. Market Attractiveness Strong Medium Weak Low Medium High Business Strength Market Attractiveness General Electric Multifactor Portfolio Matrix

4. Exit and Entry Barriers High Returns But Risky Best Case Low Returns Worst Case Exit Barriers Entry Barriers Low High Low High