http://www.customboxesandpackaging.com/ | Things to keep in mind when redesigning product packaging include visual appeal, originality, how a design appeals to customers’ wants and needs, and whether or not a package design is functional and practical while still standing out from competitors.

1. Custom Boxes and Packaging

2. Packaging is more than just
something to store
products in. Great
packaging protects its
contents, catches new
customers’ eyes, and helps
establish your company’s
brand image. If you’re
looking for tips for creating
the perfect packaging for
your products, here are 7
steps that can help.

3. If you’re not sure how big
a deal changing your
product packaging can be,
just ask Tropicana. In
2009, the juice company
unveiled a new design for
their orange juice cartons.
Consumers and retailers
hated the restyled
packaging, and the effects
were devastating. In less
than two months, sales of
Tropicana dropped 20%,
costing the company
millions of dollars and
forcing them to scrap the
new design.1

4. There are many reasons why
the Tropicana redesign failed,
but one of the most important
is that where the old design
prominently featured a ripe,
delicious-looking orange, the
new design had only a glass of
nondescript juice. Customers
want to know that companies
are giving them the best
product possible, and they
look to product packaging to
tell them whether or not that’s
what they’re getting. If a
package design doesn’t inspire
customers, they will look for
another one that does.

5. Packaging shouldn’t be
designed to impress
marketers and employees;
it should be designed to
appeal to customers. In
order to design packaging
that does just that, it’s
imperative that your
business knows exactly
what its customer base
finds appealing about the
brand. Listen to what your
customers have to say
about your products, and
use that to guide the
packaging redesign process.

6. Does your packaging need
minor tweaks that
eventually lead to a
perfected finished
product? Or is it time to
throw everything out and
start from scratch? Before
settling on new product
package design, decide
whether the benefits of a
fresh start outweigh the
costs of potentially
confusing or alienating
customers who are used
to your current designs.

7. Your product packaging
should be as unique as the
business itself. If your
packaging looks like it’s
trying to imitate that of
your competitors or a
famous brand, it creates
the impression that you
are trying to ride
someone else’s coattails
rather than blazing your
own trail. If your
packaging looks like a
knock-off, consumers will
assume your products are
a knock-off, too.

8. If your packaging is too small,
it won’t stand out and can
easily get lost among the sea
of other products available to
consumers. But if it’s too big,
it will be hard to fit on
shelves and makes your
products more expensive and
inconvenient to ship. Great
packaging is big enough to
leave an impression, but not
so big that it’s unwieldy or
looks like it’s being
needlessly excessive.

9. Every good product
packaging has something
about it that makes it
immediately stand out. It
can be an impressive logo,
or a catchy slogan, or even
just an attention-grabbing
color scheme that gives it
an immediate aesthetic
appeal. This “WOW” factor
is often what seals the deal
between product and
customer – take the time
necessary to figure out the
perfect way to WOW with
your product packaging.

10. Looking for custom boxes, cardboard
displays, or other packaging? The Yebo
Group’s enthusiastic team of packaging
experts will help you create the perfect
custom packaging for all your products.
Learn more at:
www.customboxesandpackaging.com

11. 1. http://adage.com/article/news/tropica
na-line-s-sales-plunge-20-post-
rebranding/135735/