This document discusses how to increase happiness, productivity and profits for a product management team through focusing on culture. It identifies five keys: 1) connect team members through interaction and support, 2) develop individuals through education and growth, 3) discover new ideas by encouraging creativity and staying aware of trends, 4) collaborate through involvement in analyzing ideas, and 5) transform the culture into one of happiness, foresight and alignment. Implementing these keys can result in lower turnover, higher recruitment and customer satisfaction, and increased productivity and profits.

1. Increasing Your ProductIncreasing Your Product
Management Team’s
Happiness Prod cti itHappiness, Productivity
and Profit
Carrie Vanston
Culture for Innovation
Feb. 13, 2016Carrie@CorporateCulturesThatRock.com
Corporate Cultures That ROCK
A Project of Technology Futures, Inc.
(512) 258-8898  www.TFI.com
Copyright © 2016, TFI – Corporate Cultures That Rock
( )
Images: TFI and other sources

2. Copyright © 2016, TFI – Corporate Cultures That Rock
Source: medium.com
2

3. I tiInnovation
&
Engagement
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3

4. Five Keys To
An Engaged &An Engaged &
Innovative
CultureCu tu e
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44

5. Key 1:
ConnectConnect
Encourage
interaction,,
connection,
and personal
support between
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5
support between
and at all levels 5

6. Engaged Companiesg g p
 Value us as
individuals
 Care about our Care about our
opinions and ideas
 Have a purpose connecting
us to something larger
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6

7. Value us as individuals
 Interaction
 Work Place
 Work / Home
 Listen
 Respect
H
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 Humor
Photo: Clipart.com (Vital Images)
7

8. TFI Holiday Card — 2015
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8

9. dsyCardolidayTFIHoT
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10. Care About Our Opinions
and Ideas
 Interesting Work
 Challenge
 Praise
 Responsibility / Responsibility /
Autonomy / Trust
Sh i th h W iti d S ki Sharing through Writing and Speaking
 Public Recognition
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g
Photo: Clipart.com (Vital Images)
10

11. Connected to Something Larger
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11

12. The Good
Service to others
“To democratize the skies”
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12

13. The True
Discovery and advancing human knowledge
“Empowering the innovatorsp g
of the world to do more.”
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13

14. The Beautiful
Excellence and creation of beauty
“To enable people to experience
the joy of driving”
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15. The Heroic
Change/improve the world
standing by your beliefs
“Enabling Americans to performEnabling Americans to perform
extraordinary acts in the face of
emergencies”
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15

16. Key 2:
DevelopDevelop
Advocate for
development,
education
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16
education,
and growth 16

17. Individual Developmentp
Copyright © 2015, TFI - MiniTrendsPhotos:financialfreedomcreator.com, precisionnutrition.com, waylandlibrary.com
17

18. Thoughts Matter
Gratitude Rules
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19. Copyright © 2015, TFI - MiniTrends
1919

20. Professional Development
 Conferences
 Presentations
 Workshops
 Professional
Groups
 Degrees / Certifications
Copyright © 2015, TFI - MiniTrendsPhoto: TFI
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21. Organizational Development
 Conferences
 In-House
W k hWorkshops
 Programs Programs
 Community
Partnerships
Copyright © 2015, TFI - MiniTrendsPhoto: TFI
21

22. Fortune’s
“100 Best Companies to Work For”
Average training in 2014 nearly 80%Average training in 2014 nearly 80%
higher than in 1998
2014: Managers = 78 hours
2014: Professionals = 94 hours2014: Professionals = 94 hours
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22

23. Key 3:
DiscoverDiscover
Encourage
Creativity and
Stay on Top of
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23
Stay on Top of
Trends 23

24. Source: Andertoons.com
2424

25. Analyze Frustrationsy
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25

26. Keeps growing by staying onKeeps growing by staying on
top of emerging trends!
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26

27. Search for Convergencesg
Copyright © 2015, TFI - MiniTrendsPhotos: Clipart.com (Vital Images)
27

28. Convergence:
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29. Follow Leaders
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29

30. Action Plan for Team
Representativeep ese tat e
Regular, Ongoingg , g g
Schedule
Recorded and Shared
Inclusionary Tactics
Copyright © 2015, TFI - MiniTrendsPhoto: Clipart.com (Vital Images)
30

31. Neste Oil Company (Finland)p y ( )
Innovation Committees
• Innovation Search Committee
Innovation Assessment Committee• Innovation Assessment Committee
• Innovation Implementation
Committee
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31

32. Key 4:
CollaborateCollaborate
Maximum
involvement
analyzing best
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analyzing best
trends and ideas 32

33. Collaborative Techniquesq
 Opportunity Opportunity
Wheels
 Nominal Groups Nominal Groups
 Delphi Studies Delphi Studies
Copyright © 2015, TFI - MiniTrendsPhoto: TFI
33

34. Key 5:
TransformTransform
Happyppy
People!
Foresight!
Alignment!
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34
Alignment!
34

35. Organizing the world’s information and
making it universally accessible and useful.
Guiding Principles:
- Make money without doing evil
W k h ll i d h ll f- Work challenging and challenge fun
- Flat organization with collaborative environment.
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36. Laughter,Laughter,
Caring,
Fun!Fun!
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Photos: amateurgourmet.com, styledesignluxury.blogspot,Wikipedia
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37. Time off for Innovation
20% for individual projectsp j
Half of all new products including:p g
Copyright © 2015, TFI - MiniTrendsSource: Google Images
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38. RESULTS!
Lower turnover ratesLower turnover rates
Better Recruits
Happier Customers
Higher Productivity
Higher ProfitsHigher Profits
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39. Fortune’s
“100 Best Companies to100 Best Companies to
Work For”
Since 1998 outperformed theSince 1998 outperformed the
S&P 500 Index by a ratio of 2 to 1!
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3939

40. REAL PAYOFF!!
Better Services
Passion
Less Anxiety
Contagious Energy
Easier Recruiting and RetentionEasier Recruiting and Retention
Everything becomes easier
Makes it more fun for everyone!
B tt H t C F d B i
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--Brett Hurt: Co-Founder, Bazaarvoice
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40

41. In One Word,
Wh t M kWhat Makes
a Good
ProductProduct
Manager?
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Source: Pragmatic Marketing
41

42. 42
Source: Andertoons.com
42

43. Five Keys To
a Culture That
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43
Rocks!
43

44. 2016
Advocates
Supporters
In-Kind
4
444

45. Resources:
 Conscious Capitalism: Liberating the Heroic Spirit of Business by
John Mackey, Raj Sisodia
H t Wi F i d & I fl P l b D l C i How to Win Friends & Influence People by Dale Carnegie
 MiniTrends: How Innovators & Entrepreneurs Discover & Profit
From Business & Technology Trends by Dr. John Vanston, Carrie
V tVanston
 The One Thing: The Surprisingly Simple Truth Behind
Extraordinary Results by Gary Keller, Jay Papasan
 The Power of the Mind and Soul: Master Mind Journal as
Designed by Jack Boland
 The Science of Getting Rich by Wallace D. Wattles The Science of Getting Rich by Wallace D. Wattles
 The Secret by Rhonda Byrne
 Think & Grow Rich by Napoleon Hill
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46. Increasing Your ProductIncreasing Your Product
Management Team’s
Happiness Prod cti itHappiness, Productivity,
and Profit
Carrie Vanston
Culture for Innovation
Corporate Cultures That ROCK
Feb. 13, 2016Carrie@CorporateCulturesThatRock.com
p ROCK
A Project of Technology Futures, Inc.
(512) 258-8898  www.TFI.com
Encourage interaction connection and
Copyright © 2016, TFI – Corporate Cultures That RockImages: TFI and other sources
Encourage interaction, connection, and
personal support between and at all levels
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