1. MARIA GAMB
SOCIAL MEDIA STRATEGY

2. Facebook
 Currently: Maria
Gamb page is very
difficult to find
 I think that using a
page instead of a
profile will create
more traffic, we can
work on cleaning this
up, what you want it
to look like, and how
to streamline your
content onto
Facebook and Twitter
together

3. Wordpress
 If you haven’t
already you should
set up WordPress
sharing you should
do that to make it
easier to share your
content, putting your
posts on LinkedIn
would be useful as
well

4. Sprout Social
 Cons: only uses
Facebook, Twitter,
and LinkedIn
 Pros: easier bulk
scheduling, easy to
view analytics, can
add team members
so if you want
someone else
working on this you
can add them to
manage content and
create tasks

5. HootSuite
 SlideShare: SlideShare app allows you to
share content you’ve created from the
slideshare site
 SlideShare could be a great tool not only to
supplement your blog posts but also as more
content for Facebook and Twitter pages
 Might also be easier for you to create outlines
of blog posts than to write them and use
SlideShare

6. HootSuite Apps
 WordPress
 SlideShare

7. Google Alerts
 We can set up
Google alerts for
you using certain
keywords so that
you get content from
the sites you want,
about your topics
only

8. Nika Stewart Notes
 No conversations on Twitter, broadcasting is
more effective
 4 types of Tweets
 1. Core- your core message, links to blog,
video, interview, message, tip, YOU
 2. Aligned voices- other people’s messages,
retweets
 3. Toppings- personal flavors are you funny?
Fashion? Etc. pictures, quotes all aligned with
branding

9. Continued
 4. Spontaneous- post as they happen
 22 times per day is the optimal number of
Tweets- ie the more the better! Posting often
gets more followers because it gets your
content out there
 How to make $ from Twitter
 1. Write quality blog posts (check!)
 2. Post a compelling Tweet (compels people to
want more information and click your link)
 3. Gently guide people to take action!