LinkedIn for Economists by CVexperts - Tips on how to optimize your job search through LinkedIn

ECONOMISTS
Μαρία Παφιώλη, Επικεφαλής CVEXPERTS.GR
18/10/2019, Ηράκλειο
1o #JobDays OEE TAK - Οικονομικό Επιμελητήριο Ελλάδας - Τμήμα Ανατολικής Κρήτης
for

WHY LINKEDIN?
CVEXPERTS.GR | Επαγγελματικοί Σύμβουλοι
LinkedIn is 277% more effective at generating leads than
Facebook and Twitter.
LEAD GENERATION

WHY LINKEDIN?
LEAD GENERATION
B2B marketers, who report that 80% of their social media
leads come from LinkedIn.
B2B MARKETERS

WHY LINKEDIN?
LEAD GENERATION
B2B marketers, who report that 80% of their social media
leads come from LinkedIn.
B2B MARKETERS
20 million companies listed on the site and 14 million open
jobs, it’s no surprise to find out that 90% of
recruiters regularly use LinkedIn.
JOBS

LINKEDIN
ΕΞΑΓΟΡΑ ΑΠΟ
MICROSOFT $26 ΔΙΣ
(2016)
A marketplace to offer your professional services, a
place to source your newest employee, a place to
publish and showcase your best content and most
importantly, a place to market your business.
Founded on ιν 12/2002, and launched 05/2003, it is
mainly used for professional networking, including
employers posting jobs and job seekers posting their
CVs. As of 2015, most of the company's revenue came
from selling access to information about its members to
recruiters and sales professionals.
LINKEDIN
FOUNDED (2002)

LINKEDIN
ΕΣΟΔΑ
As of 2015, most of the company's revenue came from
selling access to information about its members to
recruiters and sales professionals.
LinkedIn has over 575+ million users, with more
than 260 million monthly active users. Although the US
has the most LinkedIn users at 133 million, 70% of
LinkedIn users are from outside of the US.
Additionally, 44% of LinkedIn users take home more than
$75,000 per year, which is above the national median in
the US.
LINKEDIN
2019 FIGURES

LINKEDIN FOR
JOB SEARCH

WHY LINKEDIN
FOR JOB
SEARCH?
122 million people received an interview through LinkedIn,
with 35.5 million having been hired by a person they
connected with on the site.
INTERVIEWS

WHY LINKEDIN
FOR JOB
SEARCH?
INTERVIEWS
One good LinkedIn stat for recruiters is that employees
sourced through the site are 40% less likely to leave the
company within the first 6 months.
EMPLOYEE LOYALTY

WHY LINKEDIN
FOR JOB
SEARCH?
INTERVIEWS
One good LinkedIn stat for recruiters is that employees
sourced through the site are 40% less likely to leave the
company within the first 6 months.
EMPLOYEE LOYALTY
PROFILE OPTIMIZATION
ESSENTIAL NETWORKING

SKILLS GAP?
AND WHAT IT MEANS FOR THE
21ST CENTURY FINANCIAL
SERVICES WORKER

Skills of the 21st Finance Professional
STRATEGIC
THINKING
Thinking like a CEO
BIG DATA
MANAGEMENT
...
VARIOUS
AUTOMATION
TOOLS
...

GLOBALIZATION: "Consolidated Accounts", "IFRS", "M&As"
TECHNOLOGICAL ADVANCEMENTS:
"System Integration/Migration"
ERP (Finance Modules)
COMPLIANCE: "Internal Auditing", "Reporting", "Risk Assessment:
Skills of the 21st Finance Professional

LINKEDIN
ALGORITHM

HEADLINE
120 characters
JOB TITLES
(CURRENT & PAST)
LINKEDIN ALGORITHM

HEADLINE
120 characters
JOB TITLES
(CURRENT & PAST)
KEYWORDS IN SKILLS
up unitl 50
LOCATION
LINKEDIN ALGORITHM

LINKEDIN PROFILE
OPTIMIZATION

PROFESSIONAL PHOTO
14 times more
CUSTOMIZED URL
5 RELEVANT SKILLS
your profile will be discovered and someone
will message you by more than 31
times what you would get if you didn’t.
GROUPS & POSTS
HOW TO INCREASE YOUR
LINKEDIN PROFILE VISIBILITY

LinkedIn as a Career Counseling Tool in
Job Market Orientation
LinkedIn uses data to track labor market phenomena – ranging from macroeconomic
hiring trends, to geographic migration, to skills gaps, to the impact of emerging
technologies on the workforce

PROFILE OPTIMIZATION
SKILLS COMPARISON
RECRUITERS' TERMINOLOGY
JOB DESCRIPTIONS
NEW PROFESSIONS
MARKET TRENDS

12/12/2013 18/11/2015 13/10/2019
7,500
5,000
2,500
0
LINKEDIN JOB
POSTS
LOCATION: GREECE
13/10/2019: 6700 job posts
18/11/2015: 233 job posts
12/12/2013: 76 job posts

LINKEDIN PREMIUM
PACKAGES

39%
των μελών χρησιμοποιούν
συνδρομητικά πακέτα
99%
των Recruiters
χρησιμοποιούν στην καθημερινότητά
τους το LinkedIn

PREMIUM CAREER
Συνδρομητικό πακέτο, ιδανικό για τους
αναζητούντες εργασία:
5 InMail/μήνα
in-demand videos
ποιος είδε το προφίλ σου,
σε πόσες αναζητήσεις βγήκες
παραπάνω πληροφορίες για θέσεις (π.χ. μισθός).

PREMIUM RECRUITER LITE
Το ισχυρότερο συνδρομητικό πακέτο αναζήτησης
υποψηφίων, προσαρμοσμένο για να καλύπτει τις
μοναδικές ανάγκες των για recruiters/hiring
managers που προσλαμβάνουν.

Pixelast | Design and Tech
MYTHS &
DANGERS
ABOUT LINKEDIN
Είναι εργαλείο αναζήτησης, όχι λύση
Δεν είναι για όλα τα επαγγέλματα
Πλαστά προφίλ
Προσοχή σε απάτες (job scams)
Μπορείς να καταλήξεις με ένα δίκτυο μη σχετικό
και κατ'επέκταση πρόσβαση σε μη σχετικό
περιεχόμενο

LinkedIn is the silent tool of
your job search.
ALWAYS REMEMBER
CVEXPERTS.GR

QUESTIONS? COMMENTS?
LET US KNOW!
28 Karaiskaki Street, GR10554 Psyrri
ADDRESS
(+30) 210 32 17 400
PHONE
info@cvexperts.gr
EMAIL

LINKEDIN
LET'S CONNECT!
https://www.linkedin.com/company/cvexperts
CVEXPERTS COMPANY PAGE
Maria Pafioli OR
www.linkedin.com/in/mariapafioli
MY PROFILE
maria@cvexperts.gr
EMAIL

LinkedIn for Economists by CVexperts - Tips on how to optimize your job search through LinkedIn

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LinkedIn for Economists by CVexperts - Tips on how to optimize your job search through LinkedIn