Revenue intelligence solutions provider cVidya launched its cloud services in late 2010 and revenue assurance solution for cloud services in mid-2011 to help telecommunications companies optimize and assure revenue from cloud offerings. The document discusses how telecom companies are both offering cloud/SaaS services to customers and consuming cloud/SaaS services themselves. It also announces cVidya's enhancement of its product OfferAdvisor to leverage big data technologies and information from social and mobile sources to improve next best offer recommendations for telecom companies dealing with the challenges of cloud, big data, mobile and social trends.

1. When Revenue Intelligence
Meets the Cloud… s
Nava Levy, VP SaaS/Cloud Services
April, 2012
© 2012 – PROPRIETARY AND CONFIDENTIAL INFORMATION OF CVIDYA

2. Living in the Eye of the Storm
Big
Big
Cloud
Cloud
Data
Data
Four Waves
at Once!
Mobile Social
Social
2

3. CSPs Leveraging Cloud Services Inside and Out
Telcos offering Telcos consuming
Cloud/SaaS Cloud/SaaS
Services Services

4. CSPs Leveraging Cloud Services Inside and Out
Orange Confirms
CenturyLink Clouds Up Leadership in French Alaska Communications
With Savvis Buy Selects FraudView Cloud as BSS/OSS software
Cloud Computing Market increasingly delivered
with over 3,600 its Fraud Management
July, 2011 Customers to Date Solution via cloud, SaaS
January, 2012 March 2011 Feb 2012
Telcos offering Telcos consuming
Cloud/SaaS Cloud/SaaS DISH Network Rolls out
Services Services “super-sized” cloud mobile
workforce management
platform
March 2012
Verizon completes
Terremark acquisition, AT&T’s $1 Billion Cloud XplorNet CIO: why the
new unit to drive Bet Shows Carriers company went cloud for Consuming BSS/OSS from
'everything-as-a-service' Clamoring For Cloud its CRM & Billing the cloud fiction or reality?
global cloud strategy
CRN, May 2011 B/OSS, June 2011 August 2011
4 April 2011

5. Launched cVidyaCloud in Q4 2010
Telcos consuming
Cloud /SaaS
Services
5

6. 6

7. Launched IRIS™ for Cloud Services in Q2 2011
Telcos offering
Addresses the cloud/SaaS
Minimizes revenue challenges of the long services
leakage and assures tail via channel and
d cloud monetization partners management
sk via a mature revenue and pricing analytics
ons assurance solution
Integrated Revenue Intelligence Solution for optimizing and
assuring cloud services security and monetization
7 © 2012 – PROPRIETARY AND CONFIDENTIAL INFORMATION OF CVIDYA

8. 8

9. Cloud + Social + Mobile => Big Data
“A Pattern-Based Strategy
provides a framework to
proactively seek patterns
from traditional and non-
traditional information
sources, model their
impact, and adapt
according to the
requirements of the
pattern”
Source: Gartner, 2011

10. Announcing: Big Data Enhancement for
OfferAdvisor
Enhanced and improved Next Best Offer
Big Data
recommendation engine leveraging Big Data
technologies and information
 Big Data: leveraging Big Data technologies and Offer
architecture for improved and more cost effective Mobile Cloud
Advisor
recommendations
 Social & Mobile: taking into account new and richer
types of information to build a fuller profile of
customer preferences
 Cloud: available over the web with a pay per use Social
pricing model, no need for hardware or software to
install
10

11. Announcing: Big Data Enhancement for
OfferAdvisor
Enhanced and improved Next Best Offer
Big Data
recommendation engine leveraging Big Data
technologies and information
 Big Data: leveraging Big Data technologies and Offer
architecture for improved and more cost effective Mobile Cloud
Advisor
recommendations
 Social & Mobile: taking into account new and richer
types of information to build a fuller profile of
customer preferences
 Cloud: available over the web with a pay per use Social
pricing model, no need for hardware or software to
install
11

12. Summary
Big
Cloud
Data
In the Eye of the Storm
Leveraging all Four Waves at Once!
Mobile Social
12

13. THANK YOU!
www.cvidya.com