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HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?
WHAT IS A SOCIAL GROUP?
A social group is a group of two or more people that share some
social relation or have similar characteristics.
There are may different kinds of social groups, some of these
being gender, age, religion, ability/disability/ ethnicity.
In relation to my magazine, groups such as rock fans or
magazine readers are also classed as social groups.
MY MAGAZINE
My media product includes several social groups. These being:
gender, age and rock fans.
It represents these mainly through the images I have included
into the production of my pages.
It however does not represent social groups such as religion and
ethnicity. This is because suiting to either of the groups needs
would not effect my product, therefore they are in no way shown
throughout the publication.
GENDER
I have completely challenged the stereotypes of
rock artists in rock magazines within my
publication.
In real media products males normally strongly, if
not completely, dominate the artists included. This
is because as viewers and readers of art and
music, we stereotype males as rock artists.
Although female rock artists do exist they are not
publicised in the same manner or as widely as
males.
I have gone from one extreme to the other in my
magazine by all but one of my images being of
female artists.
The reason as to why I did this was because of
my target audience, which was both male and
female and typically there are more male rock
fans than female. So I thought if I included more
aspects of female rock artists that it would help my
magazine appeal more to the female section of
AGE
Age is represented again through the images I
have used. By including mainly images of artists
within the ages of my target audience, this helps
in the appeal to them.
It is also shown through the language used, as I
have used appropriate language for the ages of
my target audience, which is 16-25.
The reason that I have done this is so that it
makes the product more relatable and accessible
for the readers.
I have tried to draw attention to the appropriate
language within my double page spread article by
selecting a certain part and extracting it as a pull
quote, “I can vibe off them”.
ROCK FANS
Rock is represented through the style of the magazine,
the colours used in the design, the mise en scene of the
images and the body language and expressions of the
artists.
The style and colour scheme of my magazine portrays
rock in the blacks, reds and whites I have used
throughout.
The mise en scene also represents rock as there is
graffiti on the walls and an electric guitar included on the
cover image and contents page. There are checked
shirts and dungarees included in the costumes and red
lipstick and heavy eyeliner included in the makeup.
The facial expressions of the artists are all hard and
moody. This was done on purpose to show rock through
the images. The reason for this was because rock artists
are often mysterious looking and don’t have smiles
plastered across their faces.
Not a single image in
my magazine is of an
artist/model with a
smile as their
expression.
ABILITY/DISABILITY
Ability and disability are not featured or represented throughout
my media product in any way.
This is because they do not have an impact on the design or
production of my pages
There is however, an element of ability/disability that would
effect whether the person was able to read my magazine.
This would be having a disability of blindness.
This social group was not included within the representation
because, as mentioned before, it does not have an effect on the
production.

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Q2 social group

  • 1. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?
  • 2. WHAT IS A SOCIAL GROUP? A social group is a group of two or more people that share some social relation or have similar characteristics. There are may different kinds of social groups, some of these being gender, age, religion, ability/disability/ ethnicity. In relation to my magazine, groups such as rock fans or magazine readers are also classed as social groups.
  • 3. MY MAGAZINE My media product includes several social groups. These being: gender, age and rock fans. It represents these mainly through the images I have included into the production of my pages. It however does not represent social groups such as religion and ethnicity. This is because suiting to either of the groups needs would not effect my product, therefore they are in no way shown throughout the publication.
  • 4. GENDER I have completely challenged the stereotypes of rock artists in rock magazines within my publication. In real media products males normally strongly, if not completely, dominate the artists included. This is because as viewers and readers of art and music, we stereotype males as rock artists. Although female rock artists do exist they are not publicised in the same manner or as widely as males. I have gone from one extreme to the other in my magazine by all but one of my images being of female artists. The reason as to why I did this was because of my target audience, which was both male and female and typically there are more male rock fans than female. So I thought if I included more aspects of female rock artists that it would help my magazine appeal more to the female section of
  • 5. AGE Age is represented again through the images I have used. By including mainly images of artists within the ages of my target audience, this helps in the appeal to them. It is also shown through the language used, as I have used appropriate language for the ages of my target audience, which is 16-25. The reason that I have done this is so that it makes the product more relatable and accessible for the readers. I have tried to draw attention to the appropriate language within my double page spread article by selecting a certain part and extracting it as a pull quote, “I can vibe off them”.
  • 6. ROCK FANS Rock is represented through the style of the magazine, the colours used in the design, the mise en scene of the images and the body language and expressions of the artists. The style and colour scheme of my magazine portrays rock in the blacks, reds and whites I have used throughout. The mise en scene also represents rock as there is graffiti on the walls and an electric guitar included on the cover image and contents page. There are checked shirts and dungarees included in the costumes and red lipstick and heavy eyeliner included in the makeup. The facial expressions of the artists are all hard and moody. This was done on purpose to show rock through the images. The reason for this was because rock artists are often mysterious looking and don’t have smiles plastered across their faces. Not a single image in my magazine is of an artist/model with a smile as their expression.
  • 7. ABILITY/DISABILITY Ability and disability are not featured or represented throughout my media product in any way. This is because they do not have an impact on the design or production of my pages There is however, an element of ability/disability that would effect whether the person was able to read my magazine. This would be having a disability of blindness. This social group was not included within the representation because, as mentioned before, it does not have an effect on the production.