1. Deluxe Marketing
Solutions
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 1

2. Your New Added Value Services
Retain advertisers longer. Generate
more revenue through Search.
Help your customers generate leads
and relationshipsRetain clients longer through
in a single
integrated online marketing
dashboard. managed services.
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© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 2

3. Who We Are
About Deluxe Corporation - A Growth
Engine for Small Businesses
History
• Deluxe is a $1.34 billion company that has been in
business for almost a 100 years
• Through the years, Deluxe has built a reputation as a
company that combines innovation with integrity
• We specialize in helping businesses acquire and
retain customers we have taken part in the shift, which is
the next generation on being where your customers are.
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 3

4. What We Do
We Help You Capture Revenue that
Currently Flows To Google
How?
• We put the SEM in Advertisement
• Your company resells our Pay-per-Click search engine campaigns to
your new and existing customers
• We train your sales staff & provide an account manager – available
anytime
• We provide you a white-label management platform and Dashboard,
fully branded to your company
• All campaigns managed by our Google Certified staff – in the
background – unseen by your customer
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 4

5. As you know…
• Search is big business, but…
– Search is hard:
• Partnering with Deluxe Makes it Easy
– Small businesses need help:
• We are a Small Business Concierge
– Search marketing accounts for 50% of EVERY online ad
dollar spent.
• We provide the ability for you to get your share of this
• The amount of money spent in Search is expected to increase in
size from $18B/year in 2011 to $24B in 2014 (source: eMarketer).
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 5

6. Search Engine Marketing
Google Sites
The internet is used by
Yahoo! Sites over 69.6% of the U.S.
population.
60% 20% Source: Nielsen/NetRatings and Internet World
Stats, March 2009)
Americans conducted
10.8 billion searches at
9% Microsoft Sites
the core search engines
in March of 2009.
(Source: comScore, March 2009)
5%
4%
AOL
82% of local searchers
follow up offline via an
Ask.com in-store visit, phone
call, or purchase. Of
these, 61% made
purchases.
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 6
(Source: comScore, August 2009)

7. Rated A+ By Our Customers
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 7

8. Deluxe Products
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 8

9. Campaign Management Dashboard
30-day rolling
view of website
visits from
Search Ads
Performance
Funnel for
Leads, visitors
and Costs
Phone Calls and
Leads from Web
Forms in one
location
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 9

10. One Click Detail on Every Lead
Reverse
White Pages
look up on all
phone call
leads
See the
source of
each call
(including
Social
Networks)
Listen to each
call with ease
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 10

11. Social Stream: Engage with your Customers
Post to
Twitter, Facebo
ok, LinkedIn
and Google
Buzz in one
shot
Track URLs and
conversions
from your
social media
marketing
View all of your
social network
updates in one
place
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 11

12. Landing Pages
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 12

13. Features That We Include!
Location Extension = 20% CTR boost with some local advertisers
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 13

14. Features That We Include!
Site Links
20% Click increase for desktop
30% Click increase for mobile
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 14

15. Features That We Include!
Dynamic Display of your product catalog
9% increase
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 15

16. Key Elements of your PPC Advertising
• Keyword research
• Ad creation
• Bid management
• Dynamic key phrase insertion
• Geo targeting
• Conversion tracking
• Recording, tracking and reporting phone calls
• Personal account management, campaign monitoring &
optimization
• 24/7 real time reporting and analytics
• Customized packages designed to meet your specific needs
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 16
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17. Join the new revolution of on line advertisement
Christopher Waters
National Accounts Manager
Deluxe Corp | www.deluxe.com
17748 Skypark Circle Suite 150 | Irvine, CA 92614
Office 800-325-3934 | Cell 916-764-0769
Chris.waters@deluxe.com
“Deluxe is a growth engine for Small Business and financial institutions”
Where Red means Go!
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 17