SlideShare is best known as a place to upload presentations, and since most people do not give public talks, they overlook this awesome marketing resource. SlideShare can be used to summarize videos, articles, blog posts, and more.
This workshop presented by Chris Wechner of The Ultimate Analyst at WCCCD gave people an overview of SlideShare, presentation marketing, and even an SEO trick using something free from Google.
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Online Marketing Workshop: SlideShare and Presentations
1. Online Marketing Workshop:
SlideShare & Presentations
Chris Wechner
Director of Marketing
The Ultimate Analyst
2. This Workshop: My Perspective
• First “used” SlideShare a few years ago, but…
• Only Recently Started Using SlideShare
• Still new, but pretty impressed so far
3. This Workshop: My Objective
• Help people gain basic “how to” instruction
with different marketing fundamentals via
– Conceptual Explanation
– Live Demonstration
– Participant Hands-on Practice
• Disclaimer: Everyone is welcome, but this
workshop is designed for people who brought
their laptops.
4. Tonight’s Outline
• What is SlideShare?
• Why you might like SlideShare
• Getting valuable info from SlideShare
• Posting presentations to SlideShare
• Enhancing SlideShare
• Another Place to Upload (besides SlideShare)
• Transforming Articles to Presentations
• Give Live Demonstration
• Quick Intro: Google Presentation (Free Resource)
• Ideas to Create Presentations
5. What is SlideShare?
• Online site to upload presentations
• SlideShare receives 500 percent more traffic
from business owners than Facebook, Twitter,
YouTube, and LinkedIn.
• Twenty percent of visitors come to SlideShare
directly from Google.
6.
7. Why I Like SlideShare
• Over 60 Million Unique Visitors/Month
• Convenient Way to Share Presentations
• Easy for People to Share on Social Media
• Easy to Embed on Websites or Blogs
8. Why I Like SlideShare (Cont’d)
• It Provides Useful Metrics
• Sometimes Presentations Rank on Google
• Great Opportunity for Backlinks (SEO)
• Integrates with LinkedIn (They own it now!)
9. You can add a
SlideShare file into
your LinkedIn
Profile
(It gets views here!)
11. You can Embed a
SlideShare file into
Website or Blog Post
To see the SlideShare example within this blog post, visit
http://chriswechnermarketingideas.blogspot.com/2014/07/google-seo-it-really-aint-that-hard.html
12. How to Upload to SlideShare
• Upload Presentation File
• Add Title, Description, Tags, Other Info
• Select Private/Public
• Get Link
19. Reload Your Presentation
Click “Upload” to
start the process of
replacing the file
• Links remains the same (Corrections are OK!)
• Presentation Statistics remain the same
20. Change Privacy Settings
You can decide to make
your presentation
Public or Private
You can decide whether
to let people download
your presentation
21. Add YouTube Videos
1. Enter YouTube
Video URL
2. Select Position
within
Presentation to
insert video
3. Click “Insert &
Publish”
Note: You can remove the video afterward, if you decide.
22. Google Drive:
Another Place to Upload
• Free Place to Store Files
• Can Share Link
• People can Download
23. Click this icon for an
options menu to appear
Select “Drive”
24. 1. Click this icon to begin
the file uploading process
2. After menu appears,
select “Files…”
37. Ideas for Presentations
• Live Presentations
• Your Online Material
– Articles/Blog Post Summaries
– Video Summaries
• Lists
• Summaries/Synopses of Material from Others
(Give them credit, but add your own twist.)
38. Bonus Idea for Affiliate Marketers
• You can use slides to build excitement over
something you’re selling.
• Then you can add a Call-to-Action button.
Click to see my list of Recommended Books
CLICK HERE
39. Final Questions for You
• The Lesson:
– What is something new you learned?
– What did you find to be interesting?
– What important reminder did you get
(of something you already knew)?
• The Action:
– How can you benefit from what you learned?
– How soon will try to do it?
40. For Questions or Comments:
Chris@TheUltimateAnalyst.com
Chris Wechner
The Ultimate Analyst
http://www.TheUltimateAnalyst.com