Cecilia Weckstrom

London, United Kingdom United Kingdom

Global Senior Director of Environmental Responsibility Engagement at the LEGO Group

Consumer Products

As a senior leader with 15+ years of experience in various roles in the LEGO Group, I combine a product design background with business strategy and operational delivery. I have a proven track record in new product development, brand development, customer experience, consumer insight, digital marketing, digital transformation and CSR consumer engagement. Currently, I'm responsible for developing and executing strategy for engaging consumers in the company's CSR agenda and in the ambition of making all core products and packaging them from sustainable materials by 2030. I joined the LEGO Group in 2001 and have been part of the company turn around to displacing Ferrari as the world’s most...