02 Fundamentals of UX Workshop: User Research
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Part two of the FUndamentals of UX workshop. An overview of User Research: what, where and how.
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02 Fundamentals of UX Workshop: User Research
- 1. Designing the User Experience: THE FUNDAMENTALS USER RESEARCH Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 2. WHY IS USER RESEARCH NECESSARY? Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 3. WHY DO USER RESEARCH? Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 4. FREE YOUR MIND “Iterative development of user interfaces involves steady refinement of the design based on user testing and other evaluation methods.” Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com http://www.nngroup.com/articles/iterative-design/
- 5. USER CENTERED DESIGN PROCESS UCD Lean Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 6. USER CENTERED DESIGN, LEAN, IT’S ALL THE SAME GOOD DESIGN Early Stage Mature Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 7. RESEARCH METHODS Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 8. EMAIL & ONLINE SURVEYS https://qualaroo.com/ http://www.surveymonkey.com/ Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 9. USER INTERVIEWS Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 10. CARD SORTING Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. http://www.flickr.com/photos/tult/ To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 11. CONTEXTUAL INQUIRY, FIELD STUDIES, & ETHNOGRAPHY Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com http://www.flickr.com/photos/halversongroup
- 12. USABILITY TESTING Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com http://nform.com | http://uid.com
- 13. EYE TRACKING Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com http://interactivevideo.com | http://smashingmagazine.com
- 14. A/B AND MULTIVARIATE TESTING Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com http://janrain.com http://visualwebsiteoptimizer.com
- 15. WHEN TO USE WHAT METHOD? Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 16. DIFFERENT APPROACHES Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 17. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com IN-LAB
- 18. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com 22 https://secure.flickr.com/photos/kvans/5087072690/sizes/l/in/photostream/ TWITTER’S USABILITY LAB
- 19. REMOTE TESTING Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. http://blog.mailchimp.com/remote-usability-testing-on-mobile-devices/ To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 20. GUERRILLA TESTING Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 21. WHEN TO USE WHAT APPROACH? $ is Not an Issue Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com $ is an Issue No Time Guerrilla/Lean Lots of Time In-Lab Remote
- 22. BEST PRACTICES Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 23. I WANT A FASTER HORSE! Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. http://www.flickr.com/photos/49024304@N00/4105700127 To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 24. DON’T LEAD THE WITNESS Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 25. ACT LIKE A THERAPIST WHAT DO YOU THINK THAT BUTTON DOES? Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 26. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com LISTEN
- 27. HOW MANY USERS TO TEST You Only Need to Test 5 Users Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 28. TALK TO THE RIGHT PEOPLE Are these potential users… or your Facebook friends? Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 29. FOLLOW A SCRIPT Veer off-script, but stay on track. Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com http://www.indiana.edu/~audioweb/T284/krug_questions.html
- 30. RECORD EVERYTHING! http://silverbackapp.com/ http://www.livescribe.com/smartpen/ Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 31. DEBRIEF AFTER EACH INTERVIEW OR TEST Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 32. ANALYZE: AFFINITY MAPPING Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 33. ACTIVITY: Dive in. Groups, 20 minutes SCRIPT 1.Collect demographics (age/race/gender/professional/income) 2.What is a typical meal? 3.How often do you shop for groceries? 4.How do you shop/where? 5.Do you go to farmer’s markets? Why? Why not? 6.Do you order online? Why? Why not? DON’T FORGET FOLLOW-UP QUESITONS! OBJECTIVES 1.Work from the script 2.Pair 3.Each person interviews the other. Switch at 10 m 4. Write each observation on a post-it (one insight per post-it) 5.Save for next exercise Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
- 34. Q&A Deck was modded from a deck by Donna Lichaw Created by Christina Wodtke | www.eleganthack.com | This work is licensed under a Creative Commons Attribution 3.0 United States License. To have this workshop at your business or conference , contact cwodtke@eleganthack.com
Notes de l'éditeur
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- don’t show this slide
- Useful for gathering quantitative data For example, understanding how many people XYZ Don’t use for qualitative
- Better understand user’s behavior Often create personas based on data gathered - one type of model
- Interviewees are interviewed in their context, when doing their tasks, with as little interference from the interviewer as possible. Data should be gathered during interviews with little or no analysis, interview should result in raw data.
- Important: knowing what method to use depends on the questions you have at any given point in a project, product, or business Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- don’t show this slide
- It’s not about what people WANT or LIKE, it’s about how they behave. If Ford was doing his due diligence, he would NEVER have asked people what they want – he’d observe how they behave and design a better solution. He did.
- LISTEN Show empathy Don’t answer questions with direct answers -- Boomerang questions with more questions
- LISTEN
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- Also, tell participants that you won’t offend them
- Cannot emphasize this enough. Take good notes! -- Ideally work in pairs – no more than two people Save good quotes
- Report on trends, not outliers Prioritize issues – you can't fix everything (more on that later in the semester when we talk about feature prioritization) Structure interviews for no more than 45min with breaks in between for debriefs and breathing
- for ethnography, interviews, etc: - analysis, coding - personas, etc. (personas later in the semester?)