1. The Future of Information Architecture Christina Wodtke

17. Branding in 10 seconds create fullfilled by Brian Collins’ Model of Brand brand promises brand experiences Brand managers

18. Brand and the User Experience Hugh Dubberly’s Model of Brand Creating a good customer experience is the essence of good branding

19. IA Realizes Brand

22. Benabar n’est pas jazz?

23. What is this?

24. What are these?

25. They are all birds (ornithologist)

26. The Cassowary is not a bird! (the Karam)

27. From “Why the Cassowary is not a bird”, R. Bulmer, Man , Vol. 2, Issue 1, (Mar. 1967)

28. From “Why the Cassowary is not a bird”, R. Bulmer, Man , Vol. 2, Issue 1, (Mar. 1967)

34. Business reframes

36. Trust me

37. Trust me

40. Fast, Fast, Fast

41. Query block?

44. Human disambiguation How do you use editorial to best effect? Humans don’t scale.

45. Zipf curve (for search) Most common searches (head) Least common searches (tail) Obama Jennifer Lopez Britney Spears Zipf Curve Peter Morville Information Architecture

47. Answers

49. Clusty: organizing

50. A9: classifying

52. Del.icio.us: Folksonomy ascendant

53. Flickr: Metadata is fun

55. The page

56. RIA

57. Where is your data going?

58. How can people find…anything? On a stove!

60. When was it above 20ºC during this month? Source: Karl Fast www.livingskies.com 15 17 19 15 22 10 15 15 10 11 15 20 12 18 14 23 12 15 18 12 17 13 11 21 10 29 12 17 29 12 Mon Sun

61. Now when was it above 20? 15 17 19 15 22 10 15 15 10 11 15 20 12 18 14 23 12 15 18 12 17 13 11 21 10 29 12 17 22 12 Mon Sun Source: Karl Fast www.livingskies.com

62. Now add some interaction controls 15 17 19 15 22 10 15 15 10 11 15 20 12 18 14 23 12 15 18 12 17 13 11 21 10 29 12 30 22 12 20 29 0 35 Mon Sun Source: Karl Fast www.livingskies.com

63. Newsmap: Understanding

64. Kartoo: no dang sense

65. Grokker: interact and understand

67. A9 is chasing

68. Yahoo is chasing

69. Social Networking- with a purpose

71. “ We will never make progress as long we are resources and not leaders. Resources don't discuss the business plan, the marketing strategy. Resources don't help decide what the product or service will be in the first place. Resources are called in when the leaders think they are needed. They do their job and then get out of the way. ” - Don Norman A quote

72. Moving Up in Influence Manager New Employee Employee Director & Up Needs Help for everything Self-Sufficient, Contributes Individually Contributes via others Contributes via influencing organizations From “Novations” by Gene W. Dalton

73. Director of Design Vice-president of Web Services Director of Product Vice-president of Design Management Consultant CEO Who are you next?

75. Books and Things Information Architecture: Blueprints for the web What the CEO wants you to know Information Architecture for the World Wide Web Boxes and Arrows Aifia.org Eleganthack.com IAslash.org IAwiki.net