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Visual Thinking Stanford Continuing Studies

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Workshop based on the book, Pencil Me In.

Publié dans : Design
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Visual Thinking Stanford Continuing Studies

  1. 1. Visual Thinking Working with Pictures Christina Wodtke
  2. 2. Why draw? Think of a chair
  3. 3. 1. Communicate
  4. 4. 2. Problem Solving
  5. 5. 3. Listening and Remembering
  6. 6. Who Draws?
  7. 7. Zaha Hadid
  8. 8. Chefs Jason Chan and Grant Achitz
  9. 9. Types of drawing
  10. 10. David Sibbet
  11. 11. Don’t Worry
  12. 12. Pareidolia
  13. 13. Warm Up
  14. 14. Draw together
  15. 15. Ed Emberly
  16. 16. The Problem with Lunch
  17. 17. Working with Pictures
  18. 18. Translation exercise • 3 people • The sketcher explains the sketch • The interviewer asks questions • The notetaker writes down interesting observations and problems 1 per post-it Try this with people who are weak sketchers!
  19. 19. 1. FRAGMENTING AND FREELISTING
  20. 20. Why? Make information modular in order to recombine
  21. 21. 2. CHUNKING INTO AFFINITY GROUPS
  22. 22. How? • Put idea with like ideas • No rules, just seek patterns • remix
  23. 23. Play with possible models Relationship to other data Credit: Steve Portigal
  24. 24. Play with possible models Frequency Credit: Steve Portigal
  25. 25. Play with possible models Timeline Credit: Steve Portigal
  26. 26. 3. MAPPING TO FRAMEWORKS
  27. 27. Axis are EVERYTHING
  28. 28. Create an evaluating 2x2
  29. 29. MIND MAPS Gather your Thoughts
  30. 30. I feel like drawing slows me down to give me thinking time. -Andrew Reid
  31. 31. ANDREW REID, GAME DESIGNER MIND MAPS FOR GAME DESIGN
  32. 32. 01 Christina Wodtke •HEADER OF THIS PAGE • From Rolf Faste’s MindMapping article • The basic principles of mind mapping are: 1 Create a Center Statement. 2 Develop ideas radially outward. 3 Capture ideas quickly. 4 Use lines to show connections. 5 Create train-of-thought structures. 6 Follow an idea as far as it will go. 7 Work from the known to the unknown. 8 Return to the center when ideas are exhausted. 9 Increase density to create richness.
  33. 33. FROM MINDTOOLS.COM
  34. 34. Problem
  35. 35. Organizing
  36. 36. 4s Suppliers, Systems, Surroundings, and Skills 8PProcedures, Policies, Place, Product, People, Processes, Price, and Promotion 6M Man, Materials, Machine, Methods, Measurements, and mother Nature (enviroment.)
  37. 37. Another causal diagnostic tool (or communication!)
  38. 38. Provisional persona
  39. 39. Dave Gray’s Empathy Map
  40. 40. STORY For empathy
  41. 41. 1o minutes: Using your drawing skills, Tell your story
  42. 42. One minute pitch.
  43. 43. Dotmocracy
  44. 44. Crazy 8s
  45. 45. Wireflows & Experience Flows Simple thumbnails to represent the flow of the experience
  46. 46. Wireflow • Shows how the product works. Screens are sketchy. • Nodes and Connectors
  47. 47. Draw a flow…. 5 minutes
  48. 48. One minute pitch.
  49. 49. Dotmocracy
  50. 50. Key Screen Upsell page, or key value moment
  51. 51. Landing page OR Page demonstrating key value.
  52. 52. Draw the Box • What’s it called? • Who’s it for? • What’s its tagline or slogan? • What are its most compelling features? Benefits? • What imagery would make it stand out to you?
  53. 53. DRAW: Key Screen or Box 5 minutes
  54. 54. One minute pitch.
  55. 55. Dotmocracy
  56. 56. Gather • Storyboard • Elevator pitch • Wireflows • Key screen/Sell screen
  57. 57. Participatory Roadmps How big is the MVP?
  58. 58. Test with your market
  59. 59. appendix
  60. 60. What can we make? Let’s start with story….
  61. 61. MIND MAPS Gather your Thoughts
  62. 62. I feel like drawing slows me down to give me thinking time. -Andrew Reid
  63. 63. ANDREW REID, GAME DESIGNER MIND MAPS FOR GAME DESIGN
  64. 64. 01 WORLD IA DAY 2017 HEADER OF THIS PAGE From Rolf Faste’s MindMapping article The basic principles of mind mapping are: 1 Create a Center Statement. 2 Develop ideas radially outward. 3 Capture ideas quickly. 4 Use lines to show connections. 5 Create train-of-thought structures. 6 Follow an idea as far as it will go. 7 Work from the known to the unknown. 8 Return to the center when ideas are exhausted. 9 Increase density to create richness. 10 Avoid being judgmental. 11 Have fun with the form.
  65. 65. HOW I FEED MYSELF 5 Minutes
  66. 66. Lunch
  67. 67. Dan roam
  68. 68. MODEL EVERYTHING! Five SIX models for making sense
  69. 69. Scott Bernatino
  70. 70. 01 WORLD IA DAY 2017 •Maps, Models, Canvases
  71. 71. “VISUAL MODELS ARE ALL ABOUT MEANING THROUGH SPATIAL ARRANGEMENT” - STEPHEN P ANDERSON
  72. 72. 01 WORLD IA DAY 2017 DAVE GRAY ILLUSTRATION MODEL
  73. 73. CONCEPT MAPS Clarify Your Understanding
  74. 74. 01 WORLD IA DAY 2017 HEADER OF THIS PAGE From Hugh Dubberly’s Creating Concept Maps • List terms • Edit the list • Define the remaining terms • Create a matrix showing the relations of terms • Rank the terms • Decide on main branches or write framing sentences • Fill in the rest of the structure • Revise • Apply typography to reinforce structure • Revise DIAGRAM BY DAN BROWN
  75. 75. http://architecture.31bio.org/information-architecture-concept-model/
  76. 76. DUBBERLY DESIGN OFFICE
  77. 77. SYSTEM MODELS Map the System
  78. 78. Microwave system model http://sce.uhcl.edu/whiteta/sdp/createSystemModel.html
  79. 79. BBC Weather Sitemap http://www.bbc.co.uk/blogs/bbcinternet/2011/11/bb c_weather_design_refresh.html
  80. 80. From Stone Librande’s One Page Designs
  81. 81. MENTAL MODELS Understand the Customer’s Point of View
  82. 82. 01 WORLD IA DAY 2017 Center for research on Environmental Decisions http://guide.cred.columbia.edu/guide/sec1.html • A mental model represents a person’s thought process for how something works (i.e., A person’s understanding of the surrounding world). Mental models, which are based on often-incomplete facts, past experiences, and even intuitive perceptions, help shape actions and behavior, influence what people pay attention to in complicated situations, and define how people approach and solve problems.
  83. 83. Mental Model, organized by task Company OR Competitor Offerings
  84. 84. Cat Mental Model, organized by task
  85. 85. Draw Toast “Draw a picture of how to make toast. That is, darkened crispy bread. Use no words in your diagram. Try to illustrate the important actions to someone who has never made toast before.”
  86. 86. CONCEPT MODELS Visual Explanations
  87. 87. 01 WORLD IA DAY 2017 • Sunni Brown Doodle Revolution
  88. 88. ELEMENTS & RELATIONSHIPS (Systems, a la Brown)
  89. 89. Dave Grey
  90. 90. Chris Crawford explains different kinds of play http://www.scottkim.com.previewc40.carrierzone.com/thinkinggames/whatisapuzzle/index.html http://www.erasmatazz.com/library/the-journal-of-computer/jcgd-volume-4/my-definition-of-game.html
  91. 91. Don Norman, Drawn by me.
  92. 92. Dan Roam
  93. 93. Drawn by me, @cwodtke
  94. 94. Freelist all the Elements of a Performance Review 5 minutes
  95. 95. PROCESSES
  96. 96. Today Team explains their offering
  97. 97. Bartnet doesn’t explain their offering- always test Concept models
  98. 98. Innoenergy offering elements
  99. 99. Innoenergy Process
  100. 100. 01 WORLD IA DAY 2017 “What the [design] diagram shows is the overlap of concerns among three different entities. The first represents the area of interest to the designer. The second represents the areas of interest to the client. The third is the area of interest to society as a whole. Charles and Ray’s point is that it is in the area where all three overlap that the designer can work with enthusiasm and conviction . . . Eames Explain Design
  101. 101. Andrew Reid
  102. 102. How to Poach an egg, by @cwodtke
  103. 103. Draw the process of a performance review, using post-its Five minutes
  104. 104. Share
  105. 105. Make a New Process
  106. 106. COMPARISONS
  107. 107. Exploring why different services suck in their own special way. https://medium.com/@cwodtke /a-theory-of-form-for-digital- products- f5f605adae84#.51ie4d1vq
  108. 108. Uncovering the Secrets of Mammoth Island
  109. 109. Understanding Comics Scott McCloud
  110. 110. 01 WORLD IA DAY 2017 2x2’s are ALL about comparisons!
  111. 111. Drawing Ideas
  112. 112. Separately, Silently Draw a comparison 5 minutes
  113. 113. CONCEPT MODELS FOR WORK
  114. 114. Kitten Farming concept by Daniel Cook, CCO of SpryfoxFor thinking
  115. 115. Robin Hunicke
  116. 116. 01 WORLD IA DAY 2017 For Communicating • Conceptual Blueprint by Andrew Hinton of The Understanding Group
  117. 117. Stone Librande
  118. 118. Stone Librande
  119. 119. HOW FANCY SHOULD THEY BE?
  120. 120. Stephen p anderson
  121. 121. Bill Verplank
  122. 122. 01 WORLD IA DAY 2017 A simple model you can draw on a whiteboard becomes a meme. Is this why Lean Startup is huge?
  123. 123. 01 WORLD IA DAY 2017 Determine the GOAL: how will the model be used, by whom? What is the job of the model? To change minds, explain a concept, simplify complexity? INVENTORY THE CONCEPTS: brainstorm many parts of your concept. Keep adding more in the margins as you go. INSPECT THE CONCEPTS: are there many concepts hiding in one? Do you really understand each idea? Determine the RELATIONSHIPS: how do the concepts interact?  Decision point: do i understand the ideas and what i’m trying to communicate? Test: ask yourself if the model “feels” right. If yes, then continue. ITERATE with words and pictures: talk to yourself and draw it out! EVALUATE with yourself/the client: keep making sure the drawings match the ideas you wish to communicate. Don’t punk out early! Rest if you need to!  Decision point: does my audience understand the ideas and what i’m trying to communicate? Test: can my audience answer key questions with the model? If yes, then continue. REFINE: use color, type, line weight, and labels to make sure you are communicating clearly.
  124. 124. 01 WORLD IA DAY 2017Dave gray What should I draw? • Consider the elements
  125. 125. 01 WORLD IA DAY 2017Dave gray | http://www.xplaner.com/visual-thinking-school/ What should I draw? Consider the purpose
  126. 126. PARTICIPATORY CONCEPT MAPS?!?
  127. 127. Dave gray
  128. 128. 01 WORLD IA DAY 2017 MIND MAPS, to gather your thoughts CONCEPT MAPS, to organize your understanding SYSTEM MAPS, to map the system (a tautology, but an accurate one) MENTAL MODELS, to understand and communicate your user’s understanding CONCEPT MODELS, to message a way to think about a complex system
  129. 129. And Canvases!
  130. 130. 01 WORLD IA DAY 2017 Thank you. Questions? For workshops & Other inquires: Christina Wodtke @Cwodtke Cwodtke.com Art by Amelie Wodtke Sarrazin
  131. 131. http://evalotta.pancakeapps.com/

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